TGA Insight

Industry Insights

Industry Insights

Industry Insights

Industry Insights

Top 4 Predicted B2C Marketing Trends for 2018

Whether you are a Baby Boomer, a Millennial, Generation X, or any of the other…

Mobile Responsiveness is More Important Than Ever

We all knew this was coming. Trends for the last five years have forecasted it…

B2B E-Commerce Trends of 2017

New forms of digital customer engagement are changing B2B businesses, forcing B2B digital business strategy…

From Promotion to Emotion: Connecting B2B Customers to Brands

This is a blog post that we use to motivate our style of B2B marketing.…

The New Frontier of Advertising: Virtual Reality & Augmented Reality

The topic of virtual reality seems to be getting more exciting by the day. It…

How the digital media industry should react to Ad Blocking

With the recent announcements of Google's new ad filtering and Apple disabling cookies, the topic…

Corporate Identity Development: Historic Biltmore Village

by Jeff Goss, Creative Director Corporate Identity development, or logo design as it is also…

The 3 Core Questions of B2B Digital Content Marketing

While the percentage of B2B content marketing usage has risen in the past year, companies…

Music In Marketing, Marketing In Music

Music has always played a huge role in marketing. We can all understand and agree…

B2B Content Marketing – Breaking Through The Clutter

by Ryan Laffler Content Marketing, both online and offline, was rated by marketers in 2017…

B2B Case History: Bekaert

By Jeff Goss Bekaert Wire Manufacturing, Belgium When you get into marketing you dream of…

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Tracking In-Store Conversions Using Adwords

by Ryan Laffler Tracking the ROI of your digital marketing campaign isn’t always cut and…

8 Best Practices for B2B Landing Pages

By Gabrielle Diepenbrock, Account Manager   What is a landing page? The term is thrown…

Classic Creative: Amoco

By Jeff Goss, President/Creative Director Who thinks about what’s under the pavement, or those orange…

Industry Insights

Swipe and Scroll: 4 Ways Mobile is Shaping Advertising

By: Claire Wilcox These days mobile devices seem to be an extension of the human…

Industry Insights

Employee Q+A: Meet Ryan Laffler, Account Manager

Good afternoon, Ryan. What is your role at The Goss Agency? I am an Account…

Industry Insights

Industry Insights

Classic Creative: Special Edition

By Jeff Goss, President/Creative Director Have we gone full circle? In the 1940s and ’50s…

4 Best Practices for B2B Direct Marketing

By Claire Wilcox, Account Support Intern "Whether it's B2C or B2B, you're still talking about…

Admirable Series: Killing Two Brands with One Ad

By: Claire Wilcox, Account Support Intern In a rising digital age, millennials don’t want more…

7 Steps to Take When Executing a Paid Social Campaign

By Gabrielle Diepenbrock, Account Manager and Social Media Manager In 2016, 40% of marketers reported…

Industry Insights

Industry Insights

Industry Insights

Employee Q+A: Meet Chloe Ayres, Senior Designer

What is your role at The Goss Agency? I am the Senior Graphic Designer (and…

ADmirable Series: Vans “Off The Wall”

By Luke Suggs, Account Intern Image Source For nearly 60 years, the Vans slogan “Off…

7 Best Practices for B2B Social Media Marketing

By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager Generally people consider B2C companies when…

16 Ads That Take Creativity To The Max

By Mel Sala, Graphic Designer The main purpose of branding is to increase sales and…

What Is A Website Audit, and Why Do I Need One?

By Ryan Laffler, Account Manager The internet is a busy place. To say that it’s…

Classic Creative: Georgia Power

By Jeff Goss, President/Creative Director The utility industry was going through a government deregulation to…

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Corporate Social Responsibility as a Vital B2B Branding Tool

Luke Suggs: Account Support Corporate Social Responsibility (CSR) has been an important topic of conversation…

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Employee Q+A: Meet Mel Sala, Designer

What is your role at The Goss Agency? I am a Graphic Designer at TGA.…

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Behind-the-scenes on the Blossman Catalog Photo Shoot

This week our team has had a blast working on the Blossman Gas & Propane…

Award Series: Virgin Islands Telephone Company

By Jeff Goss, President/Creative Director The Virgin Islands Telephone Company had been our client for…

ADmirable Series: “The Force” by Volkswagen

By: Luke Suggs, Account Support It’s Super Bowl time! A time when friends and family…

The Do’s and Don’ts of Branding in 2017

By Chloe Ayres, Senior Designer Just as our personality is a mixture of inherent traits…

Brand Engagement Grows as Fans Use Social Media During The Super Bowl

By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager It’s hard to believe that the…

The Importance of Music in Advertising and Branding

By Luke Suggs, Account Support For most people, music is an essential part of everyday…

Employee Q+A: Meet Gabrielle Diepenbrock, Account Coordinator & Social Media Manager

What is your role at The Goss Agency? I am Account Coordinator and Social Media…

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How Colors Affect Your Brand

By Ryan Laffler, Account Manager/Digital Director Have you ever thought about how certain colors make…

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Classic Creative – Austin Quality Foods

By Jeff Goss, President/Creative Director We conducted our Brand Exercise “Benefits Testing” to arrive at…

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Chuck Archerd Digital Case History

Recently, The Goss Agency had the pleasure of working with Chuck Archerd on his race…

Study: 55 percent of mobile dollars wasted

More than 70 percent of mobile ads fail to create a positive user experience. Greg…

Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?

By Jack Neff. Published on January 03, 2017. YouTube video bloggers and other independent producers…

IAB Advertising Report Finds Marketers Can’t Stop Spending On Digital

By George Slefo. Published on December 28, 2016. David Doty, exec VP and chief marketing…

The Death of the Click: The Impact of Voice Search

By Simon Schnieders Posted in Search on 4 January 2017, 08:00, 0 Comments It wasn’t…

Google launches a new look for recipes in the mobile search results

Google launched a new way to find new recipes for your New Years feast. The…

Admirable Series: Tinder. Now on Apple TV

By Luke Suggs, Account Support Ads that demonstrate humor have the chance of falling flat,…

The Need to Focus Advertising Dollars in Mobile and Social is Paramount as the New Year Rolls In

By Gabrielle Diepenbrock, Account Coordinator The ever-changing digital world has brought much upheaval to the…

19 Examples of Packaging Design That Will Wow You

By Mel Sala, Designer Have you ever purchased a product solely because of its packaging?…

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Google now showing product schema rich snippets in image search results

Google Image Search now supports product schema markup in the mobile image search results. Barry…

Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens

The promoted pins in Google Maps are being tested on Android devices. Ginny Marvin on…

Facebook’s latest measurement error undercounted Instant Articles traffic

For those keeping count, this is the fourth time Facebook has disclosed measurement errors in…

Salesforce moves beyond first-party data with Krux integration

The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently…

Reserve with Google: Deeper booking integration through search and Maps

Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and…

Advertisers are cooling on Snapchat Live Stories

With viewership for Snapchat’s Live Stories stagnating, the feature is not a priority for media…

Google brings campaign-level audience targeting to all AdWords advertisers

The new feature will be a big time-saver. Ginny Marvin on December 8, 2016 at…

Report: 91 percent would use abandoned apps again if disliked issues addressed

Survey also finds users have average of 35 apps, half used at least weekly. Greg…

New wave of referrer spam wrecking Google Analytics data

If you're seeing a lot of referral traffic in your Google Analytics data, you're not…

Instagram Story links get 15–25% swipe-through rates for brands, publishers

Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking…

12 Ads of Christmas

In spirit of the holiday season, we compiled our favorite Christmas ads to create our…

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Week of December 12, 2016

New Creative: Blossman Gas Fall/Winter 2016 Catalog

By Ryan Laffler, Account Manager/Digital Director

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Week of December 5, 2016

New features may be coming to AdWords Responsive Ads

Some accounts are now requiring a square image. Ginny Marvin on December 1, 2016 at…

What Businesses Should Know About Local SEO

By Gabrielle Diepenbrock, Account Coordinator/Social Media Coordinator Of course businesses want to draw visitors from…

5 Marketing Predictions for 2017

By Gabrielle Diepenbrock, Account Coordinator Ready or not, 2017 will be here before we know…

ADmirable Series: H&M “Come Together”

By Luke Suggs, Account Intern Nobody likes delays, especially on Christmas! In H&M’s new holiday…

Award Series: Sky Dive North Georgia

By Jeff Goss, President/Creative Director Small client, small budget: How do you get the word…

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Week of November 30, 2016

3 next-level Yelp tricks for business owners

Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your…

Google is testing images in Sitelink extensions

Spotted on mobile, the extensions display in a swipeable carousel.   Ginny Marvin on November…

Snapchat Video Ads Average Less Than 3 Seconds a View

Automated video ads, new Play inventory and in-app purchase audience modeling are now available. By…

Google gives app marketers more ways to promote their apps with ads

Automated video ads, new Play inventory and in-app purchase audience modeling are now available. Ginny…

SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.

Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine…

Snapchat shuts down Story Explorer feature in Live Stories

Snapchat has removed its Story Explorer feature that allowed people to view specific moments of…

Pinterest launches Showcase to give brands a way to shape their stories

Pinterest has launched a showcase feature to give brands the ability to present their best…

IAB Proposes First Major Update to In-App Advertising Since 2013

George Slefo on on November 30, 2016 Consumers and advertisers have been rushing to mobile…

Advertising is Crucial for Mobile App Developers

Report: Most users will need multiple exposures to an app before they download TUNE study…

Brands Will Soon Have an Analytics Tool for Their Facebook Messenger Bots

Facebook has created its own analytics tool for Messenger bots Facebook's free Messenger bot analytics…

The Power of Online Reviews (and How You Can Improve Yours)

70% of consumers will leave a review for a business when asked Want to get…

Pinterest Testing the Waters With Autoplay Ads

Pinterest queues up autoplay video ads for new Explore tab American Express, The Home Depot,…

Facebook Attempts to Restore Trust With Advertisers

In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability Facebook is also adding…

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The 10 Branding Principles We Live By

1. A Brand is a creative expression of a value proposition. We start with the…

New Creative: Alliance AutoGas

By Ryan Laffler, Account Manager Our client, Alliance AutoGas, proudly offers fleet managers across America…

DigiKnow [Weekly Digital Updates]

1. Twitter To Shut Down Vine Twitter recently announced in a blog post that it…

7 Ways to Improve Your Search Rank Using Social Media

By Ryan Laffler, Account Manager & Digital Director Social media is like a multi-tool; use…

Award Series: Farnam Custom Products

By Jeff Goss, President One of the biggest mistakes business-to-business clients make is getting too…

Adobe Marketing Cloud’s Secret Agent: How’s your Customer Experience?

By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager Everyone needs a laugh, and everyone loves a…

Client Tour of Foxfire Mountain & Wyile Cider

Last month, The Goss Agency had the privilege to take a day out of the…

19 Examples of Installation Advertising You Have to See

By Mel Sala, Designer What’s a great way to make your ad stand out? Change…

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TGA Weekly Digital Update

The Goss Agency Presents On Digital Marketing At AB Tech

Ryan Laffler and Gabrielle Diepenbrock, Digital Director and Social Media Manager respectively, at The Goss…

TGA Weekly Digital Update

Weekly Digital Update

Classic Creative – Massey Ferguson

Massey Ferguson Tractors is an AgCo Corp. brand. At the time, John Deere owned about…

The Facebook Video Advertising Scandal

By Ryan Laffler, Account Manager, Digital Director The Wall Street Journal recently reported on how,…

ADmirable Series: Google Photos’ Free Up Space

By Gabrielle Diepenbrock, Account Coordinator, Social Media Manager Successful ads often demonstrate a real problem…

TGA Weekly Digital Update

Cultural Creative: Festival of Native Peoples

By Jeff Goss, President The Apache, the Bad River Chippewa, the Sioux, the Chickasaw, the…

Branding Process Kicks Off For Elizabeth City, NC

By Ryan Laffler, Account Manager Two weeks ago, The Goss Agency had the pleasure of…

ADmirable: Dell and Intel’s “The New Experts”

Many brands use back-to-school ads to showcase flashy clothes and products that’ll appeal to students…

5 SEO Mistakes You’re Making

In the early days of SEO, the mindset for most specialists was, "How do we…

Classic Creative – Haywood County

Haywood County, after our branding workshop filtering and prioritizing all the features and visitor experiences,…

Back To School Ads: A Refresh on an Old Classic

By Chloe, Ayres, Senior Designer From July to September, every year, we are bombarded by…

How Brands are Getting Millennials to Flex their Voting Muscles

By Rachel Hornay, Copy Writer Intern It has become that time of the year when…

4 Reasons Why Your Brand Should Use Instagram Stories

By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager Was Instagram being a copycat of Snapchat when…

ARE YOU FOR REAL?

By Rachel Hornay, Copywriter Intern Technology is always developing but the recent craze of virtual…

Classic Creative: Ah TAh Thi Ki Museum

By: Jeff Goss, CEO and President It was such an interesting visit. It was not…

ADmirable Series: Dove’s #MyBeautyMySay Campaign

By: Gabrielle Diepenbrock, Account Coordinator & Social Media Manager It is admirable when a brand…

Four Tips on How to Use Instagram to Reach Millennials

By Travis LeJune, Account Intern Who is using Instagram? Right now, about 46% of millennials…

4 Ways To Attract Millennials To Your Destination

By: Courtney Jacobs, Account Intern Millennials are armed to be the driving force behind the…

“Webrooming” is Shaking Up the Retail World

By Ryan Laffler, Account Manager/Digital Director For brick-and-mortar retailers, the internet has been a mixed…

Q+A: HOW TO OPTIMIZE PINTEREST FOR YOUR DESTINATION

By Gabrielle Diepenbrock, Account Coordinator and Social Media Manager 1. Why is Pinterest important for…

Some Web Design Trends in 2016

Photo Credit: UXPin By Eddie Maiale, Design Intern Web design trends are consistent in one…

Why You Need to be Focusing on Native Advertising

By: Ryan Laffler, Account Manager & Digital Director Display ads, the advertisements that you see…

Pin It! – The 3 Most Important Tips to Optimize Your Pinterest

By Travis LeJune, Account Intern Do you have a Pinterest yet? If you are a…

Pokémon Go – The Future Virtual Reality Marketing World

By Travis LeJune, Account Intern It’s July 2016, and I am doing the same thing…

Should Your Business Use Snapchat?

By Courtney Jacobs, Account Intern Snapchat has existed for under 5 years, yet has achieved…

Use These 21 LinkedIn SlideShare Tips and Facts to Supercharge Your Content Marketing

By Chloe Ayres, Senior Designer B2B Marketing is not thought of as one of the…

ADmirable: Chipotle’s New Campaign

Fast food giant Chipotle recently came out with an animated short about two kids who…

Award Series: The Thoms Estate

By Jeff Goss, CEO/Creative Director The heir to a 100-acre estate in the heart of…

Top 5 Mobile Advertising Trends in 2016

By Ryan Laffler, Digital Director, and Rachel Hornay, Art Direction/Copywriting Intern 1. FORGET YOUR WALLET…

Q&A – What is the core of Award Winning Creative?

By Jeff Goss, CEO/Creative Director Q: What is the core of Award Winning Creative? A:…

Digital Advertising Statistics You Need to Know (Infographic)

Ever since the turn of the century, Digital Advertising has been changing the ways brands…

UX Design: What Can It Do For You?

By Eddie Maiale (UX = user experience) In web design, one of the first and…

YOUR EMOJI SAYS IT ALL

By Rachel Hornay, Art/Copy Intern They say that a picture is worth a thousands words,…

What is Material Design? (Part 3 of 3)

By Eddie Maiale, Design Intern Welcome back! We are reaching the end of this series…

Sustain Your Brand using Instagram and Food

By Courtney Jacobs, Account Intern Brands are constantly looking for ways to engage with consumers…

Award Series – Speidel ID Bracelets

By Jeff Goss, CEO/Creative Director Clunky ID bracelets of the ‘50s and ‘60s by Speidel…

Classic Creative – Gold Toe Socks

by Jeff Goss, CEO/Creative Director Gold Toe socks, depending on direct sales to department stores…

Can You Switch Me Now? Good.

by Ryan Laffler, Account Manager What happens when your company burns bridges with the spokesperson…

What is Material Design? (Part 2 of 3)

By Eddie Maiale, Graphic Design Intern And we are back for round two! For those…

How to Speak Typography

By: Chloe Ayres, Senior Designer I have, at this point in my life, spoken “designer”…

Corporate Identity Development – Biltmore Lake

Corporate Identity development, or logo design as it is also called, is truly an exciting…

The Boldest Marketing Move Budweiser, or America, Can Make

By Travis LeJune, Account Intern Budweiser-The Great American Lager: The country’s third most popular beer…

What is Material Design? (Part 1 of 3)

By Eddie Maiale, Graphic Design Intern Since its debut in 2014 at the 2014 Google…

Space: The Final Frontier of Tourism

Space tourism. Not in my lifetime, right? Not according to Jeff Bezos, CEO of Amazon,…

Vine on the Decline

By: Ryan Laffler, Account Manager         Vine has had a rough year. The popular social media…

7 Digital Marketing Takeaways from the Digital Summit 2016

By: Gabrielle Diepenbrock, Account Coordinator/Social Media Earlier this month, I was privileged to represent The…

Cultural Tourism Opportunities in Our Backyard

Senior Account Manager for The Goss Agency, Dari Mullins, was recently asked to write an…

Award Series – Franklin Graham Crusade

By Jeff Goss, CEO/Creative Director Faced with the communications objective to create an invitation for…

Classic Creative – Asheville Regional Airport

By Jeff Goss, CEO/Creative Director Down 40% over a 3-year period, Asheville Regional Airport was…

6 Tips To Succeed In Real-Time Marketing

By Dari Mullins, Senior Account Manager As the capacity of digital devices continues to increase…

Instagram, Twitter to Expand Video Advertising Opportunities

Ryan Laffler, Account Manager Instagram and Twitter are finally beginning to embrace video advertising. What’s…

Want More from TGA?

Sign up to receive monthly updates from The Goss Agency and insights into the advertising industry.…

Creative History: Qualla Arts Basket Ad

YouTube Introduces a New Ad Package

    By Brady Rothschild, Intern   YouTube is introducing a new ad package for companies…

The Blue Dot Back-up Plan

By Dari Mullins, Senior Account Manager   Recently I was reminded the importance of always…

Are Logo Systems the Future of Corporate Identity?

By Chloë Ayres, Head Designer Nike. McDonalds. MasterCard. The marks of these brands are instantly recognizable,…

Logo Design Series Continued: Mountain Child Advocacy Center

Corporate Identity development, or logo design as it is also called, is truly an exciting…

How Facebook’s Big Conference will Impact Businesses

By Brady Rothschild, Account Support Facebook Developer Conference The Facebook Development Conference (F8) took place…

Logo Design Series Continued: The Thoms Estate

By Chloë Ayres, Head Designer Corporate Identity development, or logo design as it is also called,…

Creative History – White Horse Scotch

The USP (unique selling point) for White Horse Scotch is its peatiness. What is peat?…

How Instagram’s New Algorithm Affects Your Business

by Ryan Laffler, Account Manager Photo from Bufferapp.com Algorithms are everywhere. On your smartphone, at…

Behind the Scenes at Recent Client TV Spot and Catalog Shoot

Over the past couple of weeks, we've been working on a TV spot for our…

Why It’s Important to Build a Brand Consumers Can Relate To

By Brady Rothschild, Account Support I recently read an article in HuffPost Business called “The…

5 Takeaways from Social Media is a Behavioral Shift

Today on Social Media Today, Andrew Hutchinson discussed how we have to stop talking about…

Conclusions about Cultural Tourism by World Tourism Organization

Excerpt from our Cultural Tourism whitepaper. If you're interested in receiving this white paper, sign up…

How to Leverage Hashtags for Business on Different Social Media Platforms

By Gabrielle Diepenbrock Hashtags have become a common way for millennials and individuals to express…

The Six Components of Mobile SEO in 2016

By: Ryan Laffler, Account Manager Photo by Marketingland.com Most businesses understand the importance of SEO,…

Anchor: The Next Big Social Media Platform?

By Brady Rothschild, Account Services From iTunes What is Anchor? Anchor is an app that…

4 Ways to Use Facebook Advertising

Social advertising is here to stay, and you can take advantage of these low-cost, low…

The Cultural Tourism Discovery Process

Excerpt from our Cultural Tourism Whitepaper, available via newsletter sign-up: http://eepurl.com/bM3KBX Our Cultural Tourism Discover Process…

World Trade Organization’s 6 Categories of Cultural Tourism

The most comprehensive view of cultural tourism comes from the World Trade Organization. Based on…

Design Trends 2016

The new design trends for 2016 can be summed up in a few words: bright,…

3 Ways Social Media Revolutionized Marketing in the Music Industry

Social media and music. With the invention of MySpace in 2003, musicians suddenly could develop…

The Trend Toward Post Modernism

Excerpt from our Cultural Tourism Whitepaper, available via newsletter sign-up: http://eepurl.com/bM3KBX Of equal significance is the…

The Real Impact of a Cultural Tourism Strategy

By John Heenan, Cultural Tourism Relations To receive our Cultural Tourism Whitepaper, sign up here: http://eepurl.com/bM3KBX Destination…

Are You Providing Enough Value with Your Content Marketing?

Content marketing basically encompasses anything that you distribute with the intention of your audience consuming…

Cultural Traveler Demographics

Insights from our Cultural Tourism whitepaper. Read the full report by signing up for our…

What is Dark Tourism?

By Dari Mullins, Account Manager While in Savannah at the Coastal Nature, Coastal Culture: Environmental…

Cultural Tourism DC

Cultural Tourism DC, "a 501(c)(3) nonprofit organization, develops, delivers and celebrates real experiences for Washington…

Uber Goes Local with their New Brand Identity

By Chloe Ayres, Head Designer AirBnb, Tinder, Yelp! – all of these apps provide location-specific information…

Treat Each Social Media Channel Differently

We constantly hear about how overwhelmed people are by social media and it usually stems…

Cultural Tourism Whitepaper Introduction

Introduction to our recently released Cultural Tourism Whitepaper: Cultural tourism. It sounds like a niche.…

Cultural Tourism Insights from Our Cultural Tourism Whitepaper

by Brady Rothschild, Account Coordinator and Mars Hill University student Here we break down five…

Coca-Cola’s New Campaign, Taste the Feeling

by Gabrielle Diepenbrock, Account Coordinator Mixed ‘feelings’ arise as Coke launches a new ad campaign from…

Tourism Notes: Millennial Travel

Millennials are the rising generation, entering the workforce and demanding control of their travel experiences.…

What Is Cultural Tourism?

There are many exciting new trends in travel and tourism marketing to look forward to…

Virgin Islands Telephone Company Super Bowl Spot

By Jeff Goss, CEO The Virgin Islands Telephone Company had been our client for about…

The Spokesperson Struggle

By Dari Mullins, Account Manager As I watched my beloved (and often underrated) Carolina Panthers…

Cultural Tourism Destinations

Cultural tourism isn’t a brand new term, but the concept isn’t quite as simple to…

Super Bowl Ads

The Super Bowl (and the Super Bowl Ads). The one night of the year that…

New Cultural Tourism Facts Series

We've started a new Cultural Tourism Facts series on Instagram and Twitter to help raise…

Google Rankings for Cultural Tourism

While the term “cultural tourism” has been in use for several years, we still have…

Allstate’s Mayhem Campaign Makes a Mark

Already iconic, The Allstate Mayhem commercials bumped them up a level for 2016. The successful…

Marketing to Women in 2016

Gone are the days that sex sells everything. A sexy, twenty-something model advertising a car…

Creative History – Disney’s Vero Beach

Vero Beach was chosen due to the stretch of available land on the Southeast coast…

New Cultural Tourism Division

Driving travel and tourism success is getting increasingly hard as more destination marketers search for ways…

Understanding Content Marketing for 2016

2015 marked some big developments in content marketing. Periscope launched in March 2015. Other livestreaming…

CAPS Rebranding Campaign

Child Abuse Prevention Services, or CAPS, began in 1990 as WNC Regional Child Abuse Center,…

Seeking Opportunities for Brand Connections

When everyone on your team is tuned into the mission, goals, and differentiators that help…

5 Emerging Trends in Online Marketing You Need to Know

As 2015 comes to a close, it's time to look ahead and brush up on…

New Website Sneak Peek

By now, you probably realize how important it is to refresh (or completely overhaul) your…

Why It’s Important to Have Ethics in Advertising…Especially to Reach Millennials

By Brady Rothschild, Mars Hil University Intern Ethics in advertising is important, because by acting…

‘Tis the Season for Brands to Take a Stand: Kit Kat Attempts to Follow in REI’s Footsteps

by Gabrielle Diepenbrock, Account Coordinator Earlier in November, I applauded the outdoor brand REI as…

2016 Marketing and Advertising Trends Roundup

2016 is right around the corner, so we’ve rounded up 10 pieces of the top…

Cyber Monday Versus Black Friday

You’ve probably seen the holiday shopping reports. “Holiday Sales ‘Perfectly Average So Far” via CNBC,…

Snapchat Explores Audience-Targeted Advertising

By Ryan Laffler, Account Manager Four years ago, Snapchat burst onto the social media scene…

A New Year Is on Its Way, Along with Some New SEO Guidelines

Search engines - whether it be Google, Yahoo, or even Bing (yes, some people do…

Staying Positive in a Negative World

By Dari Mullins, Account Manager We are bombarded by negative images, news and comments on…

Holiday Window Displays

As a visual person, one of the things that I get most excited about when…

Most Viral Ads of 2015

Adweek recently released a list of the 20 most viral ads released in 2015, so…

New Creative Released!

One of our core responsibilities as an advertising agency is to mine for the most…

Best Email Marketing Results Yet

As an agency, we win when our clients win. We get just as much or…

Blossman Fall/Winter Print Catalog

As The New York Times reported earlier this year, "After years of decline, the number…

New Account Manager

Being a Native to Asheville makes me an anomaly in most circles. I was born…

Best Travel Brands on Social Media

Travel brands showcase the power of pictures, real-time content, and useful information on social media,…

Holiday Ads 2015

It’s early November, but we all know that holiday advertising heats up after Halloween, and…

Press Check for Perfection

Print media is still an incredibly important part of how our clients reach their customers,…

Email Marketing Works!

Today's marketing landscape is more fractured than ever. People are hit with TV and radio…

REI Stays True to Their Brand Values with New #OptOutside Black Friday Campaign

I have always found it ironic that the biggest shopping event of the year, Black…

Know Thyself (And Your Target Market!)

Coming up with a new product, service, or idea can be very exciting, but it…

Airbnb’s Incredible, Failed Ad Campaign

by Ryan Laffler, Account Manager San Francisco is currently experiencing one of the worst housing…

Mary Kay Brand – Making Up For Lost Time?

Or watch full video at: https://www.youtube.com/watch?v=964-8YFfXNk Mary Kay Cosmetics has run into trouble with their brand…

Branding Workshop for Natchez, Mississippi

  These are photos from our recent branding workshop for our new client, Natchez, Mississippi…

Arby’s Beefs Up Its Branding, Drills Down to Core Messaging

Adweek recently broke down the resurgence of Arby's as a successful brand thanks to a renewed…

New Display Ad

Who doesn't love a home-cooked meal? This creative encourages healthy eating, prioritizing quality family time,…

Ideation Workshop Brainstorms Brand

  Big thanks to the Natchez Democrat for their latest story about our recent ideation…

4 Examples of Interactive Ads

Advertising has changed rapidly thanks to the onslaught of the digital age. So, companies that…

New Creative: 3D Mailers

3D mailers can be an effective way to get noticed by your target audience and…

Positioning is Everything for your Messaging

A penny–one cent: These days it takes 25 of them to buy a piece of…

2016 Marketing Plan

In our many, many hours spent on the Internet, we came across this image recently,…

Why Twitter Still Matters

Some businesses have ignored being consistent on Twitter because they don't understand it or think…

Marketing to Millennials from a Millennial

The Millennial generation is coming into the workforce now, in a world with a tough…

More Awesome Email Marketing Results

  The old saying, "Success breeds success" is certainly true when it comes to email…

Creative Discipline

By CEO and Creative Director Jeff Goss The Goss Agency focuses on the idea first,…

Holiday Shopping Insights

There are 59 days until Black Friday, 62 days until Cyber Monday, and 87 days…

Email Blast Nets Big Jump in Website Traffic

We sent this Direct Email out for Blossman Gas: And generated this excellent website traffic…

Pinterest Tips for Business Success

Pinterest recently hit a huge milestone--100 million users! This news means even more when put…

Asheville Marketing Firm brings National/International Tourism Destination home to Asheville

We're proud to represent Asheville on a global stage for our new destination client, Natchez,…

5 Design Quotes that Provide Inspiration Beyond Design

We had to share these very cool GIF versions of someone of our favorite inspirational…

Pinterest Promoted Pins

  For our client, Brandzaffair, we decided to experiment with the new Pinterest promoted pins…

Facebook Overtakes Google as Top Website Traffic Driver to News Sites: What It Means For Your Business

Google has long been the king of driving traffic to websites. For years, businesses have…

1 Message, 7 Digital Advertising and Print Advertising Uses

The idea behind this message for our client Alliance Autogas was to highlight the safety and…

Creating a Brand Identity You Can Easily Expand

In this piece for design blog identitydesigned.com, Greg Jewett of Ho Chi Minh-based Rice Creative…

Visit Natchez Convention & Visitors Bureau Retains The Goss Agency for Branding Services

PRESS RELEASE Branding Agency to Work in Conjunction with New Public Relations Agency NATCHEZ, MS, September…

5 Things You’ll Learn From a Digital Audit

The rapid pace of social media means that sometimes, businesses fail to take the time…

5 Tools to Get More Out of Instagram

Instagram can net some powerful results for businesses thanks to its quick and easy ways…

9+ Ways to Improve Your Video Marketing

Video is fast becoming an essential part of any businesses’ marketing mix. Here are some…

Branding with Periscope

Social media is one of the most powerful tools a business has in its arsenal.…

New Digital Marketing Statistics 2015

This article from Adweek, "7 Digital Marketing Stats That Caught Our Eye in the Last…

Leveraging Your Distinction with Smart Branding

Did you know bulls can run faster uphill than down? I was having a conversation yesterday…

Promoting Your Social Media Channels

All too often, we see clients and potential clients fail to promote their social media…

5 Quick Fixes for Your Facebook Page

We spend a lot of time on Facebook for clients, for our agency and for ourselves,…

New Website for Haywood County

We were tasked with creating a new website for Haywood County that highlighted specific elements…

Asheville Wordcamp Review: A WordPress Conference

Over the weekend of July 25-26, I was fortunate enough to attend Asheville’s Wordcamp 2015.…

10 Reasons Your Brand Should Utilize Video Marketing

In the one minute it takes you to read this text, 100 hours of video…

Digital Marketing Trends 2015

For August, we’re talking about digital marketing on the blog, and we’re kicking off this…

10 Inspirational Days in France: Historical Highlights

  --CEO Jeff Goss I just completed an inspirational 10 day trip to France. The…

Advertising Paradise: St. Lucia

--Backstory behind St. Lucia creative and advertising by CEO Jeff Goss One of the most amazing,…

Agency News: We’re Expanding!

We're excited to announce we're expanding in downtown Asheville! The office across the hall will…

Tourism Marketing Roundup

This month, our blogs will focus on tourism marketing insights and trends. To kick things…

New Corporate Identity for Tribe Transportation

The Goss Agency just completed the corporate identity for Cherokee National, a new subsidiary of…

Event Marketing: Festival of Native American Arts

Within the full-service marketing of Travel and Tourism The Goss Agency provides positioning, strategy promotion…

The 6 Knows of Leadership

Some people are natural born leaders, others have to study to become one. If this…

A Numbers Game: A PPC Case Study Update

By Scott Zeller, SEO & SEM Specialist, The Goss Agency Sudoku, a popular numbers game,…

Art in Advertising by Adweek

One of our mottos at The Goss Agency is "It's All About the Work." So, Adweek's…

Story Behind Biltmore Lake Work

After months of attempting to arrive at a logo for the new residential community Biltmore…

7 Leadership Strategies to Inspire Your Team

By Christine Gire, Senior Vice President, Account Management Account management means different things to different…

Printing Press Check an Essential Step

Photo of loupe and blog by our Head Graphic Designer, Fran Stoll The press check…

4 Tips/Tricks to Rock Your New Internship

You landed the internship... now what? Do I start reading The Wall Street Journal? Are…

Design Intern Perspective: Phil Chester

It is very surreal to have finally finished school. Graduating is something that as a…

Agency Perspective from Designer Chloë Ayres

I have spent the last few years fighting to make Graphic Design a part of…

Design News Roundup

Our May blog series is all about design, so we thought we’d kick things off…

New Brand Image and Website for Paradise Beach Resort

The Goss Agency Launches New Cozumel, Mexico Paradise Beach Resort Brand Image and Website  Asheville, North…

Social Media Marketing Resources

To finish our social media blog series, we've rounded up a few resources we trust to…

3 Possible Agency Roles for Your Social Media: Management, Guidance, or Training

Social media changes on a monthly--sometimes daily--basis, so it’s important that you evaluate your company’s…

Social Media: One Is (Always) Greater Than Zero

This month, we’re talking about social media on the blog. To start, we’ll look to…

New Branding Campaign for Asheville’s Historic Biltmore Village

The Goss Agency, in conjunction with Biltmore Property Group, recently launched a branding campaign for…

New Tourism Client, Mitchell County

The Goss Agency is executing a portfolio of TGA proprietary quantitative and qualitative research and…

What You Need to Know About Branding in 2015

Branding is sometimes misunderstood, which isn’t surprising considering that the word “brand” has wildly different…

Branding Process Starts with Ideas, Not Design

We focus on the idea first, the idea that communicates your key benefit in a…

Our 5 Step Branding Process

  To conduct the most effective messaging, we believe it is crucial to have the…

Marketing Insights: Two Schools of Thought

The “Two-Schools” by Bob Davies, Brand Strategist What I’m noticing is that there are two…

Apple Set to Shake Things Up in the Search Engine Market

David Bowie wrote those words in 1971. Almost 45 years later, this song is stuck…

Iterative Website Development: Build Your House on a Solid Foundation

We often get inquiries from clients about building them a new website. Many of them…

SEO: A Daily Workout

Exercise. We know we need it, but it can be intimidating when deciding how, when…

Don’t Let Google Downgrade Your Website

My last two posts asked those in the travel/tourism industry and private business to step…

Haywood County TDA Campaign

"We have the best views, by miles." Why visit Haywood County? One of the best…