"We are here to build our clients' business.
In doing so, we will build our own."
- Jeff Goss
Things went along fine for another 40 years with intelligent, innovative advertising. Then came the new medium, the internet. Similar to the 1950s TV and magazines, advertisers thought this was the golden answer to all their marketing needs. The online space got more and more crowded with thousands of messages vying for the same consumers’ attention as more and more digital channels appeared. Suddenly, the consumer is overwhelmed with too many messages in too many channel options to maintain. Sound familiar?
The most effective marketing is the result of crafting one’s key messages into creative and then placing into the medium/channels most frequented by the target profile. If you do this well, you can likely interest your prospect in hearing the rest of your story.
If you don’t do this well and make the mistake of thinking your prospect is as interested in your story as you are, your message likely becomes white noise alongside the thousands of messages competing for their attention.
At The Goss Agency, we have the skills and tools to identify your most compelling distinction and communicate it in the most effective and consistent manner over time. This is our definition of a “Brand.”
Some other FAQs:
- Founded in 2003
- Full-service strategic branding/marketing firm
- Provide Consulting and work by project with in-house or other service teams
- TGA disciplined procedures keep our clients on budget, time, and target
- We provide a comprehensive branding process analyzing the brand through the lens of Company, Constituents, and Competition to arrive at the most valid, competitive, and meaningful brand positioning
- Creative? Yes, we’ve won over 90 international and national awards for creative and results
- Results focused, we establish goals matrix upon initiation
- Transparent billing, never over budget
- Seasoned marketing and branding professionals do the work on your business
- We might be the only ones who care about your success more than your mother
“It is not our objective to win awards,
but we find it increasingly imperative to
create award-winning creative to
break through the 5,000 messages
that your prospect is hit with daily.”
- Jeff Goss
"Good teamwork takes an uncommon desire to perform in your area, duties, and responsibility to your utmost potential."
- Jeff Goss
Jeff Goss, President/
Just as a framer, a stonemason, a carpenter, an electrician and a plumber work together to build an iconic building, we here at TGA execute our individual disciplines with a common result in mind. We each practice, and preach, our individual disciplines with a passion to exceed our obligation to our team, ourselves, and to achieve our common, yet uncommon, goal. Over 30 years with regional, national, and worldwide agencies on an array of national and international products, my focus has always been the same for each client: identification and communication of the brand and product distinction, with emotional distinction. When we do this, the result happens on its own.
Before a brand campaign can happen, a brand strategy has to be created. Bob leads our efforts with respect to discovering brand opportunity. Through a series of information-gathering and analytical techniques, Bob facilitates a process which uses the information you have, knowledge you have accrued, and advantages you have over competitive alternatives to create a meaningful and durable brand strategy. It is as much about finding new opportunities as it is choosing between the often too-many tactical ideas which are part of a brand’s legacy. Bob likes to say: “Solving branding problems is only half the battle; creating a strategy that the organization will embrace and grow passionate about is the other, and actually more important, half of the challenge.”
Director of Finance/Human Resources
Karen joined The Goss Agency team in 2002. Years at Coca-Cola Atlanta and White & Case Law in New York City, Karen heads Human Resources, Finance/Accounting, Legal, Insurance, and Office Management, and is a team cheerleader to all!
A Founder and Partner of Watauga Group, Neil brings 27 years of experience to the team. As Senior Vice President & Media Director of YPB&R for 12 years, Neil directed all aspects advertising for hundreds of Travel and Tourism clients within the hotel, resort, cruise line, airline, and attractions industries. Paired with 10 years of direct response marketing experience gained while Director at Medical Hair Restoration, Neil knows how to develop programs that exceed expectations
Steve Powell, Meetings, Groups & Conventions Consultant
Steve works throughout the Nation with DMO’s, private developers, convention centers, hoteliers and attraction managers. The projects involve tourism research, convention center management, economic impact assessments, organizational restructuring, facility feasibility studies and techniques for creating as well as sustaining tourism destinations and convention/meeting products through sound business practices.
Ashley Betances, Content Marketing Writer
Ashley is a digital and content marketing professional with over 10 years of experience. She graduated from Arizona State University with a degree in Business Administration and Advertising. Her passion is helping businesses develop and define a voice that resonates with audiences across all platforms.
Ryan Laffler, Account Manager/Digital Director
Ryan works with clients to set goals, fulfill objectives, and exceed expectations. He also oversees the agency’s Digital Department and keeps his finger on the pulse of the ever-changing digital landscape; ensuring clients are always a step ahead of the competition. As an avid music-lover, when he’s not at work, you can most likely find him catching a local band at one of Asheville’s downtown venues.
Director of SEM
As the Digital Managing Partner for TGA, Dominick brings both client and agency experience, having executed strategies and media campaigns for brands including LendingTree, Capital One, Men’s Warehouse, NAPA Auto Parts and others on over $25 million in online advertising spend. With his expertise ranging from budgets in the tens of thousands to the millions, Dominick’s main objective is to build strategies and tactics that are custom-tailored for each unique client.
Travis is an out-of-the-box thinker with a passion for creating inventive and exciting ways to execute marketing strategies. With his marketing degree from Louisiana State University, his aspiration is to create a unique voice for brands to communicate with their target market.
Katy has been writing advertising and marketing copy for more than 20 years and is still grateful to do what she loves. Her areas of specialty are luxury and travel, and nailing the right tone for any brand. From websites to print ad campaigns to email promotions, Katy makes every word count by expressing a brand’s personality in engaging and unexpected ways. The goal? Copy that hits you "fresh in the ear."
Web & Graphic Designer
Josh works in Design and Development at The Goss Agency. Nothing is more exciting to him than learning new design strategies, advancing his digital skill-set and bringing clients’ ideas to life. His favorite part of his job is being apart of a supportive and motivated team that pushes him to deliver his best possible concept.