Founded in 2000, with offices in Asheville, North Carolina and Georgetown, South Carolina The Goss Agency provides national-level branding, marketing and needle moving strategies & creative to small and midsize B2B and B2C clients.
With 14 years’ experience in New York and Atlanta at a few top creative firms in consumer, travel and tourism, and business to business, Jeff Goss and a handful of accomplished, awarded, creative, media and design professionals came together in the year 2000 in Atlanta, Georgia to form The Goss Agency. After 23 years in Atlanta, Georgia, and Asheville, North Carolina, serving clients from the Islands of Palau to Belgium, The Goss Agency added its office in Georgetown, South Carolina in 2024.
In the age of digital marketing executions, we remain committed to the belief that digital media is just that: It is “media,” not effective marketing. It is what you put in the digital channels or any other media that makes the difference. The Goss Agency’s legendary creative formula, a formula born in the 1960s among advertising’s legendary mad men, communicates the brand distinctions with ideas that touch emotions by making one laugh, smile and think. These branding ideas are then placed in the latest, ever-evolving media, rather than allowing the media to replace the idea, which would be lame, not to mention not very much fun!
The Goss Agency provides 23-plus years of national and international client experience in branding, creative concepts, marketing research, strategy, digital media, outdoor advertising, video production, TV/CTV production, design and print production to small and medium size consumer, nonprofit and business-to-business clients from our Georgetown, South Carolina, and Asheville, North Carolina offices.
"We are here to build our clients' business.
In doing so, we will build our own."
- Jeff Goss
"A logo is not a brand, a brand is your distinction communicated effectively and consistently over time."
- Robert Davies, Brand Strategist
Things went along fine for another 40 years with intelligent, innovative advertising. Then came the new medium, the internet. Similar to the 1950s TV and magazines, advertisers thought this was the golden answer to all their marketing needs. The online space got more and more crowded with thousands of messages vying for the same consumers’ attention as more and more digital channels appeared. Suddenly, the consumer is overwhelmed with too many messages in too many channel options to maintain. Sound familiar?
The most effective marketing is the result of crafting one’s key messages into creative and then placing into the medium/channels most frequented by the target profile. If you do this well, you can likely interest your prospect in hearing the rest of your story.
If you don’t do this well and make the mistake of thinking your prospect is as interested in your story as you are, your message likely becomes white noise alongside the thousands of messages competing for their attention.
At The Goss Agency, we have the skills and tools to identify your most compelling distinction and communicate it in the most effective and consistent manner over time. This is our definition of a “Brand.”
Some other FAQs:
- Founded in 2000
- Full-service strategic branding/marketing firm
- Provide Consulting and work by project with in-house or other service teams
- TGA disciplined procedures keep our clients on budget, time, and target
- We provide a comprehensive branding process analyzing the brand through the lens of Company, Constituents, and Competition to arrive at the most valid, competitive, and meaningful brand positioning
- Creative? Yes, we’ve won over 90 international and national awards for creative and results
- Results focused, we establish goals matrix upon initiation
- Transparent billing, never over budget
- Seasoned marketing and branding professionals do the work on your business
- We might be the only ones who care about your success more than your mother
“It is not our objective to win awards,
but we find it increasingly imperative to
create award-winning creative to
break through the 5,000 messages
that your prospect is hit with daily.”
- Jeff Goss
"Good teamwork takes an uncommon desire to perform in your area, duties, and responsibility to your utmost potential."
- Jeff Goss
Jeff Goss, President/
Just as a framer, a stonemason, a carpenter, an electrician and a plumber work together to build an iconic building, we here at TGA execute our individual disciplines with a common result in mind. We each practice, and preach, our individual disciplines with a passion to exceed our obligation to our team, ourselves, and to achieve our common, yet uncommon, goal. Over 30 years with regional, national, and worldwide agencies on an array of national and international products, my focus has always been the same for each client: identification and communication of the brand and product distinction, with emotional distinction. When we do this, the result happens on its own.