By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager
Generally people consider B2C companies when thinking about brands on social media.
But social media also provides a huge opportunity for B2B brands that should not be overlooked. According to Salesforce, “Social media accounts for a third of all time spent online.”
And while B2B brands are perceived to “‘just” market themselves to impersonal corporations, in the end, people are the ones who make decisions for these corporations.
To build relationships and reach out to decision-makers in certain industries, social media has become a great resource for B2B brands. Hootsuite reports that 92% of B2B marketers use social media as part of their marketing strategy.
But according to a 2016 CMO survey, 40% of companies aren’t satisfied with their social media marketing strategies.
Here are the 7 best practices that B2B brands should use on social media:
Find influencers in your industry
Shift Communications identified some great sites you can use to identify influencers around your particular subject/category:
Join relevant conversations happening in your industry
Brands can also fall under the impression that they need to begin all the conversations on social, but one highly effective way to engage with your target is to participate in conversations that are already happening!
Join LinkedIn groups that are about your industry and comment/like/share what people are saying!
You can also check out popular hashtags in your industry and join in on conversations on Facebook and Twitter. You may have useful answers to questions people are trying to solve.
Push the right kind of content
White papers, instructional/educational video, infographics, etc., are great resourceful pieces of content your business can push.
Show off your work culture
Compare yourself to the competition
Use social channels wisely
To find out more about how The Goss Agency can help you communicate your message digitally, visit our Digital Marketing page, or get in touch with Gabrielle Diepenbrock via email (firstname.lastname@example.org) or phone (828-259-9910).