This is where TGA excels: taking a brand’s supporting experiences or facts and communicating them in a manner that makes your prospects laugh, smile, think, and feel. And guess what? When they do, they remember.
Unlike a lot of digital marketing firms, The Goss Agency Digital Marketing Department’s strategy, planning, and execution are rooted in 30 years of branding, advertising, and marketing, with the understanding digital is the medium, not the message. Digital channels without compelling content/creative is like a NASCAR vehicle without a driver.
Affinity Target Marketing
We identify the features/benefits/experiences of the Brand/product. Then, we identify/prioritize the target profiles and Affinity Targets’ media behavior. We develop the message/content for the highest ROI channel leading to the landing page for data exchange/CRM.
We ascertain the most cost-effective means to communicate our client's brand. We are particularly aware of context, tracking, reach, and frequency balance, and media integration.
We ascertain what collective knowledge we have to position you according to your assets; we discover what critical insights are missing; and we go find them using our suite of proprietary research tools designed for full discovery in your company, your constituency, and your competition.
TGA PR Philosophy: “Tell people what to think before they make up their own mind.” We have a wide suite of PR services (from crisis management planning, database/media contact-based list building by target profile, to strategic planning, press release writing, media training, press kit creation, etc.).
Content development of ideas and content that support the brand positioning and are designed to go viral.
Taking co-op to the next level with a disciplined, systematic program partnering our clients with noncompetitive marketing, products, services, and attractions that serve the same customer profile to share marketing tactics and materials (ticket exchange, links, databases, etc.) they each are already producing, therefore reaching each other’s prospect and customer base for essentially no cost.