Conversion Drivers Consulting Branding


Digital Marketing


Search Strategy (SEO & SEM)


We keep our finger on the pulse of the digital landscape and leverage the latest tools and techniques available to create short-term and long-term search strategies that champion your brand and leave your competitors in the dust.

Keyword Research, Strategy & Planning


We understand that keyword research, strategy, and planning are foundational to your brand’s digital footprint. That is why our approach is thorough, scientific, and, most of all, goal-oriented, keeping your brand in front of your prospects at the lowest possible cost.

Media Research, Strategy & Planning


Leveraging our experience in traditional and digital media, we work with you to understand your objectives and create a targeted, long-term media strategy that keeps your brand in front of the prospects that matter to you.

Keyword Banking


How is your target audience currently using search engines to find similar products, services, and solutions? We employ a wide range of tools and techniques to build a high-opportunity, low-cost keyword bank for you which can be leveraged for PPC and SEO.

Paid Search/PPC


We use a combination of experience, proprietary tech, and strategic partnerships to create highly targeted, cost-effective PPC campaigns that help prospects find your brand, even if they didn’t realize they were looking for it.

Remarketing


Using remarketing, we keep your brand in front of prospects that have already shown an interest toward you, ensuring you stay top-of-mind when they decide to make a purchase.

Mobile Strategy


Mobile is everything! From mobile-optimized websites, to mobile application development, to geo-targeted PPC, The Goss Agency follows Google’s best practices to ensure your brand’s mobile marketing shines brighter than the competition.

Mobile Media Buying


From local search to in-app advertising, we employ the latest tools and techniques to keep your brand relevant while your prospects are on the go.

Micromoments


From the morning coffee to lunch to the evening commute, your prospects use media differently throughout the day, so why should your advertisements be any different? We optimize these “micromoments” to deliver the right ad at the right time in the right place.

Geo-targeting


An advertisement is only as good as its relevance to the viewer/listener; that is why we leverage geo-targeting to deliver ads that are relevant to your prospects by affinity category based on their location.

Analytics Coaching


A detailed training workshop tailored to your specific needs and goals — everything from custom dashboards to conversion tracking.

Brand Communication Strategy


From POP to digital to radio, we leverage our decades of experience to construct a custom-tailored communication strategy that gives your brand consistency, depth, and long-lasting success.

Content Creation and Amplification


Content Creation is more than cookie-cutter headlines and Buzzfeed style lists. It begins by researching and understanding your prospects — their interests, media-use behavior, etc. — and then creating and delivering content to them that is highly targeted, brand-relevant, and memorable. This service extends to website content, PR, social media, native advertising, influencer outreach, etc.

Influencer Marketing Research, Strategy & Planning


Identify influencers by looking through four lenses: 1) Online directories, industry influencers; 2) Local partners/national chains; 3) Groups, clubs & organizations; and 4) Bloggers/publications.

Influencer Community Management


We work with you to understand your objectives and build a community of traditional and digital influencers who can promote your brand cost-effectively to a highly targeted prospect pool.

Native Advertising


Using research and decades of media-placement experience, we deliver highly targeted brand content to your prospects on publications they already read in a nonintrusive way.

Social Media


Social Strategy


You can be active on social media all you want, but if you don’t have an underlying strategy, you will be like a traveler without a destination. We help our clients establish measurable strategies and tactics to help achieve goals that’ll help them get to where they want to go.

Social Audit


A thorough assessment with tactical/strategical observations and recommendations per social platform that clients are either active on or should be active on based on their target audience and industry.

Research, Strategy & Planning


Recommend and assist clients with social strategy, tactics, and planning in relation to their target and industry.

Crisis Preparation & Management


Establish social procedures that will help prevent any brand conflict/crisis to arise on social. Also create response flowcharts and strategies when crisis does hit.

Community Engagement


Identify Affinity Targets to which the visitor experience/brand appeals. Identify/optimize channels by individual affinity targets based on user behavior.

Content Creation and Amplification


Creation of viral marketing concepts for each Affinity Target and Influencer with the goal to be radiated through platforms using researched hashtags and best practices (found by A/B testing creative/content) and Affinity Target social media behavior.
Also develop a posting schedule that best suits target audiences and coordinating ads, email marketing, and other brand initiatives to optimize and present a consistent brand voice.

Social Listening/Customized Analytics


Weekly brand monitoring and monthly reporting of the analytic data on each social channel — tweaking for performance. By analyzing this data, we are constantly examining and improving our social strategy.

Email Marketing


Email Marketing Research, Strategy & Planning


Once we understand your objectives, we employ the industry’s latest tools and techniques to create an impactful, custom-tailored email marketing strategy that will stand the test of time.

Database Management


Segmented email lists see 85.74% higher CTR than nonsegmented campaigns. Are you managing your databases properly? We make sure that your contacts are handled in a way that maximizes the impact of your relationship marketing.

Email Acquisition Strategy


A newsletter is only as strong as its email database, and we have the expertise to identify and execute email acquisition opportunities with conversion tracking to fulfill your objectives.

Email Automation Marketing


Our experienced digital team will work with you and your sales team to create and execute email marketing strategies so that your brand stays relevant before, during, and after the purchase.

Responsive Design & Mobile Optimization


Depending on your target profile, between 15 and70% of email opens happen on mobile devices, which is why we ensure that your email marketing campaign is mobile-responsive and looks perfect on all devices.

Research, Strategy & Planning


How will people use your website? What would you like for it to do? What is your most valuable conversion? Before we start building, we take the time to do the plans. Measure twice, cut once.

Search Engine Optimization


We employ Google’s best practices, comprehensive link-building strategies, and keyword research/planning to understand your prospects, identify opportunities, and build a strong digital foundation.

Site Architecture


“Keep It Simple, Stupid” is the first rule of site architecture, but the science of balancing simple with informative and easy-to-use is anything but easy. We prioritize the information that you want to put on your site and make sure that it is organized and optimized for the best user experience.

Content Migration


We don’t want to throw the baby out with the bathwater. If you have valuable content that is working for you, we want to make sure that it moves with the website in a strategic manner.

Customer Touchpoint Optimization


Using strategic design, landing pages, emotionally compelling copy, and conversion tracking, we optimize the customer journey on your website in a way that tracks and ultimately achieves your objectives.

Responsive Design & Mobile Optimization


57% of users say they won’t recommend a business with a poorly designed mobile site. We work to make sure that your web presence is seamless across all devices.

Website Coaching


Calling your development team for every little change you want to make on your website just isn’t economically feasible, and we want to make sure that you are getting the most out of your budget. We provide training for you and your team on how to keep your web presence up-to-date.

Analytics Coaching


A detailed training workshop tailored to your specific needs and goals — everything from custom dashboards to conversion tracking.

Education & Coaching


Website Coaching


Calling your development team for every little change you want to make on your website just isn’t economically feasible, and we want to make sure that you are getting the most out of your budget. We provide training for you and your team on how to keep your web presence up-to-date.

Analytics Coaching


A detailed training workshop tailored to your specific needs and goals — everything from custom dashboards to conversion tracking.

Social Coaching


Training necessary client staff in social strategy, content creation, scheduling, and analytics per needed platform. Will give an explanation of social media strategy, involving employees and partners to curate content, ideas, and feedback.