Positioning is Everything for your Messaging

A penny–one cent: These days it takes 25 of them to buy a piece of bubble gum.

Brand positioning

A penny–one cent: Made with copper (Cu). Its name comes from the Latin word cuprum (island of Cyprus). Vital to human health, an excellent conductor of electricity and heat: it is strong, ductile, easy to alloy and resists corrosion. It was also used for ammunition and military equipment during WWII to defeat Nazi Germany and save the free world.

Positioning is everything.

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