One of our core responsibilities as an advertising agency is to mine for the most compelling gems from a company's story and share those messages across various platforms including print, web, digital ads, and email marketing with new creative.
For our long-time client Alliance Autogas, we started with the idea of "Making a Big Impact on Your Company's Annual Fuel Cost by Leaving a Smaller Footprint." This message is compelling in two main ways:
1. Saving money.
2. Being good to the environment.
By allowing this message to be the core concept across all these outlets, the brand message is consistent and can make an impact across various touch points. Here's the campaign communicated in four different ways on four different outlets:
Do you need help with your core messaging? Contact us today email@example.com