Event Marketing: Festival of Native American Arts

Event Marketing

Festival of Native Peoples Creative

Within the full-service marketing of Travel and Tourism The Goss Agency provides positioning, strategy promotion and PR for destination events and event marketing. For the Eastern Band of Cherokee The Goss Agency promoted 10 annual events: The Rainbow and Ramps Festival, Cruise the Smokies Rod Run, June Pow Wow, 4th of July Pow Wow, The Volkswagen Show, Festival of Native Peoples, Open Indian Art Market, Southeastern Tribal Arts Celebration, and the Cherokee Indian Fair.

While each event averaged a 15% increase year over year, the most notable was the Festival of Native Peoples, where the gate profits increased 118% through both a rise in attendance and perceived value of the ticket by the audience.

This was accomplished with The Goss Agency target profile affinity marketing program identifying the profile with the highest likelihood of attending and focusing on them through direct and online marketing.

To view more of our Native American work, visit: http://www.thegossagency.com/native-american/

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