Blossman Fall/Winter Print Catalog

As The New York Times reported earlier this year, "After years of decline, the number of [print] catalogs mailed in the United States increased in 2013, to 11.9 billion, according to the Direct Marketing Association, a trade group."

Other stats to keep in mind about print catalogs from the article:

  • About 90 million Americans make purchases from catalogs.
  • Nearly 60% of them are women.
  • Consumers who receive catalogs spend an average of $850 annually on catalog purchases.

We'd like to share with you our latest print catalog for Blossman Gas. Big pictures, inspirational quotes, the brand's backstory, and emotional messaging all tie the book together, making it much more than just a product-heavy glorified brochure. This catalog encourages families to take the time to relax, cook, read, and cozy up together with reliable propane products and services and the situational storytelling helps put the consumer first, not the products.

Here are a few pages from the catalog:

Propane advertising

Family-focused cover

Advertising Made in USA

First page outlining benefits immediately

Blossman Table of Contents

Table of Contents

CEO letter

Letter from the President

Blue Ridge Mountains

Local flavor with the Asheville landscape on display:


Inspirational Quote

Blossman Brand Story

Our Story


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