The New Frontier of Advertising: Virtual Reality & Augmented Reality

The topic of virtual reality seems to be getting more exciting by the day. It…

How the digital media industry should react to Ad Blocking

With the recent announcements of Google's new ad filtering and Apple disabling cookies, the topic…

8 Best Practices for B2B Landing Pages

By Gabrielle Diepenbrock, Account Manager   What is a landing page? The term is thrown…

Industry Insights

Swipe and Scroll: 4 Ways Mobile is Shaping Advertising

By: Claire Wilcox These days mobile devices seem to be an extension of the human…

Industry Insights

Industry Insights

Industry Insights

4 Best Practices for B2B Direct Marketing

By Claire Wilcox, Account Support Intern "Whether it's B2C or B2B, you're still talking about…

Admirable Series: Killing Two Brands with One Ad

By: Claire Wilcox, Account Support Intern In a rising digital age, millennials don’t want more…

7 Steps to Take When Executing a Paid Social Campaign

By Gabrielle Diepenbrock, Account Manager and Social Media Manager In 2016, 40% of marketers reported…

Industry Insights

Industry Insights

Industry Insights

ADmirable Series: Vans “Off The Wall”

By Luke Suggs, Account Intern Image Source For nearly 60 years, the Vans slogan “Off…

7 Best Practices for B2B Social Media Marketing

By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager Generally people consider B2C companies when…

What Is A Website Audit, and Why Do I Need One?

By Ryan Laffler, Account Manager The internet is a busy place. To say that it’s…

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DigiKnow?

DigiKnow?

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Brand Engagement Grows as Fans Use Social Media During The Super Bowl

By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager It’s hard to believe that the…

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DigiKnow?

DigiKnow?

DigiKnow?

Chuck Archerd Digital Case History

Recently, The Goss Agency had the pleasure of working with Chuck Archerd on his race…

Study: 55 percent of mobile dollars wasted

More than 70 percent of mobile ads fail to create a positive user experience. Greg…

Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?

By Jack Neff. Published on January 03, 2017. YouTube video bloggers and other independent producers…

IAB Advertising Report Finds Marketers Can’t Stop Spending On Digital

By George Slefo. Published on December 28, 2016. David Doty, exec VP and chief marketing…

The Death of the Click: The Impact of Voice Search

By Simon Schnieders Posted in Search on 4 January 2017, 08:00, 0 Comments It wasn’t…

Google launches a new look for recipes in the mobile search results

Google launched a new way to find new recipes for your New Years feast. The…

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Google now showing product schema rich snippets in image search results

Google Image Search now supports product schema markup in the mobile image search results. Barry…

Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens

The promoted pins in Google Maps are being tested on Android devices. Ginny Marvin on…

Facebook’s latest measurement error undercounted Instant Articles traffic

For those keeping count, this is the fourth time Facebook has disclosed measurement errors in…

Salesforce moves beyond first-party data with Krux integration

The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently…

Reserve with Google: Deeper booking integration through search and Maps

Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and…

Advertisers are cooling on Snapchat Live Stories

With viewership for Snapchat’s Live Stories stagnating, the feature is not a priority for media…

Google brings campaign-level audience targeting to all AdWords advertisers

The new feature will be a big time-saver. Ginny Marvin on December 8, 2016 at…

Report: 91 percent would use abandoned apps again if disliked issues addressed

Survey also finds users have average of 35 apps, half used at least weekly. Greg…

New wave of referrer spam wrecking Google Analytics data

If you're seeing a lot of referral traffic in your Google Analytics data, you're not…

Instagram Story links get 15–25% swipe-through rates for brands, publishers

Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking…

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Week of December 5, 2016

New features may be coming to AdWords Responsive Ads

Some accounts are now requiring a square image. Ginny Marvin on December 1, 2016 at…

What Businesses Should Know About Local SEO

By Gabrielle Diepenbrock, Account Coordinator/Social Media Coordinator Of course businesses want to draw visitors from…

5 Marketing Predictions for 2017

By Gabrielle Diepenbrock, Account Coordinator Ready or not, 2017 will be here before we know…

ADmirable Series: H&M “Come Together”

By Luke Suggs, Account Intern Nobody likes delays, especially on Christmas! In H&M’s new holiday…

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Week of November 30, 2016

3 next-level Yelp tricks for business owners

Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your…

Google is testing images in Sitelink extensions

Spotted on mobile, the extensions display in a swipeable carousel.   Ginny Marvin on November…

Snapchat Video Ads Average Less Than 3 Seconds a View

Automated video ads, new Play inventory and in-app purchase audience modeling are now available. By…

Snapchat shuts down Story Explorer feature in Live Stories

Snapchat has removed its Story Explorer feature that allowed people to view specific moments of…

Pinterest launches Showcase to give brands a way to shape their stories

Pinterest has launched a showcase feature to give brands the ability to present their best…

IAB Proposes First Major Update to In-App Advertising Since 2013

George Slefo on on November 30, 2016 Consumers and advertisers have been rushing to mobile…

Advertising is Crucial for Mobile App Developers

Report: Most users will need multiple exposures to an app before they download TUNE study…

Brands Will Soon Have an Analytics Tool for Their Facebook Messenger Bots

Facebook has created its own analytics tool for Messenger bots Facebook's free Messenger bot analytics…

The Power of Online Reviews (and How You Can Improve Yours)

70% of consumers will leave a review for a business when asked Want to get…

Pinterest Testing the Waters With Autoplay Ads

Pinterest queues up autoplay video ads for new Explore tab American Express, The Home Depot,…

Facebook Attempts to Restore Trust With Advertisers

In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability Facebook is also adding…

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New Creative: Alliance AutoGas

By Ryan Laffler, Account Manager Our client, Alliance AutoGas, proudly offers fleet managers across America…

7 Ways to Improve Your Search Rank Using Social Media

By Ryan Laffler, Account Manager & Digital Director Social media is like a multi-tool; use…

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TGA Weekly Digital Update

TGA Weekly Digital Update

Weekly Digital Update

Branding Process Kicks Off For Elizabeth City, NC

By Ryan Laffler, Account Manager Two weeks ago, The Goss Agency had the pleasure of…

ADmirable: Dell and Intel’s “The New Experts”

Many brands use back-to-school ads to showcase flashy clothes and products that’ll appeal to students…

5 SEO Mistakes You’re Making

In the early days of SEO, the mindset for most specialists was, "How do we…

Classic Creative – Haywood County

Haywood County, after our branding workshop filtering and prioritizing all the features and visitor experiences,…

How Brands are Getting Millennials to Flex their Voting Muscles

By Rachel Hornay, Copy Writer Intern It has become that time of the year when…

4 Reasons Why Your Brand Should Use Instagram Stories

By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager Was Instagram being a copycat of Snapchat when…

ARE YOU FOR REAL?

By Rachel Hornay, Copywriter Intern Technology is always developing but the recent craze of virtual…

ADmirable Series: Dove’s #MyBeautyMySay Campaign

By: Gabrielle Diepenbrock, Account Coordinator & Social Media Manager It is admirable when a brand…

Four Tips on How to Use Instagram to Reach Millennials

By Travis LeJune, Account Intern Who is using Instagram? Right now, about 46% of millennials…

4 Ways To Attract Millennials To Your Destination

By: Courtney Jacobs, Account Intern Millennials are armed to be the driving force behind the…

“Webrooming” is Shaking Up the Retail World

By Ryan Laffler, Account Manager/Digital Director For brick-and-mortar retailers, the internet has been a mixed…

Q+A: HOW TO OPTIMIZE PINTEREST FOR YOUR DESTINATION

By Gabrielle Diepenbrock, Account Coordinator and Social Media Manager 1. Why is Pinterest important for…

Some Web Design Trends in 2016

Photo Credit: UXPin By Eddie Maiale, Design Intern Web design trends are consistent in one…

Why You Need to be Focusing on Native Advertising

By: Ryan Laffler, Account Manager & Digital Director Display ads, the advertisements that you see…

Pin It! – The 3 Most Important Tips to Optimize Your Pinterest

By Travis LeJune, Account Intern Do you have a Pinterest yet? If you are a…

Pokémon Go – The Future Virtual Reality Marketing World

By Travis LeJune, Account Intern It’s July 2016, and I am doing the same thing…

Should Your Business Use Snapchat?

By Courtney Jacobs, Account Intern Snapchat has existed for under 5 years, yet has achieved…

Use These 21 LinkedIn SlideShare Tips and Facts to Supercharge Your Content Marketing

By Chloe Ayres, Senior Designer B2B Marketing is not thought of as one of the…

ADmirable: Chipotle’s New Campaign

Fast food giant Chipotle recently came out with an animated short about two kids who…

Top 5 Mobile Advertising Trends in 2016

By Ryan Laffler, Digital Director, and Rachel Hornay, Art Direction/Copywriting Intern 1. FORGET YOUR WALLET…

Digital Advertising Statistics You Need to Know (Infographic)

Ever since the turn of the century, Digital Advertising has been changing the ways brands…

UX Design: What Can It Do For You?

By Eddie Maiale (UX = user experience) In web design, one of the first and…

YOUR EMOJI SAYS IT ALL

By Rachel Hornay, Art/Copy Intern They say that a picture is worth a thousands words,…

What is Material Design? (Part 3 of 3)

By Eddie Maiale, Design Intern Welcome back! We are reaching the end of this series…

Sustain Your Brand using Instagram and Food

By Courtney Jacobs, Account Intern Brands are constantly looking for ways to engage with consumers…

What is Material Design? (Part 2 of 3)

By Eddie Maiale, Graphic Design Intern And we are back for round two! For those…

Vine on the Decline

By: Ryan Laffler, Account Manager         Vine has had a rough year. The popular social media…

7 Digital Marketing Takeaways from the Digital Summit 2016

By: Gabrielle Diepenbrock, Account Coordinator/Social Media Earlier this month, I was privileged to represent The…

6 Tips To Succeed In Real-Time Marketing

By Dari Mullins, Senior Account Manager As the capacity of digital devices continues to increase…

Instagram, Twitter to Expand Video Advertising Opportunities

Ryan Laffler, Account Manager Instagram and Twitter are finally beginning to embrace video advertising. What’s…

YouTube Introduces a New Ad Package

    By Brady Rothschild, Intern   YouTube is introducing a new ad package for companies…

How Facebook’s Big Conference will Impact Businesses

By Brady Rothschild, Account Support Facebook Developer Conference The Facebook Development Conference (F8) took place…

How Instagram’s New Algorithm Affects Your Business

by Ryan Laffler, Account Manager Photo from Bufferapp.com Algorithms are everywhere. On your smartphone, at…

5 Takeaways from Social Media is a Behavioral Shift

Today on Social Media Today, Andrew Hutchinson discussed how we have to stop talking about…

How to Leverage Hashtags for Business on Different Social Media Platforms

By Gabrielle Diepenbrock Hashtags have become a common way for millennials and individuals to express…

The Six Components of Mobile SEO in 2016

By: Ryan Laffler, Account Manager Photo by Marketingland.com Most businesses understand the importance of SEO,…

Anchor: The Next Big Social Media Platform?

By Brady Rothschild, Account Services From iTunes What is Anchor? Anchor is an app that…

4 Ways to Use Facebook Advertising

Social advertising is here to stay, and you can take advantage of these low-cost, low…

3 Ways Social Media Revolutionized Marketing in the Music Industry

Social media and music. With the invention of MySpace in 2003, musicians suddenly could develop…

Are You Providing Enough Value with Your Content Marketing?

Content marketing basically encompasses anything that you distribute with the intention of your audience consuming…

Treat Each Social Media Channel Differently

We constantly hear about how overwhelmed people are by social media and it usually stems…

Google Rankings for Cultural Tourism

While the term “cultural tourism” has been in use for several years, we still have…

Allstate’s Mayhem Campaign Makes a Mark

Already iconic, The Allstate Mayhem commercials bumped them up a level for 2016. The successful…

Understanding Content Marketing for 2016

2015 marked some big developments in content marketing. Periscope launched in March 2015. Other livestreaming…

5 Emerging Trends in Online Marketing You Need to Know

As 2015 comes to a close, it's time to look ahead and brush up on…

2016 Marketing and Advertising Trends Roundup

2016 is right around the corner, so we’ve rounded up 10 pieces of the top…

Snapchat Explores Audience-Targeted Advertising

By Ryan Laffler, Account Manager Four years ago, Snapchat burst onto the social media scene…

Most Viral Ads of 2015

Adweek recently released a list of the 20 most viral ads released in 2015, so…

Best Email Marketing Results Yet

As an agency, we win when our clients win. We get just as much or…

Best Travel Brands on Social Media

Travel brands showcase the power of pictures, real-time content, and useful information on social media,…

Email Marketing Works!

Today's marketing landscape is more fractured than ever. People are hit with TV and radio…

REI Stays True to Their Brand Values with New #OptOutside Black Friday Campaign

I have always found it ironic that the biggest shopping event of the year, Black…

New Display Ad

Who doesn't love a home-cooked meal? This creative encourages healthy eating, prioritizing quality family time,…

Why Twitter Still Matters

Some businesses have ignored being consistent on Twitter because they don't understand it or think…

More Awesome Email Marketing Results

  The old saying, "Success breeds success" is certainly true when it comes to email…

Email Blast Nets Big Jump in Website Traffic

We sent this Direct Email out for Blossman Gas: And generated this excellent website traffic…

Pinterest Tips for Business Success

Pinterest recently hit a huge milestone--100 million users! This news means even more when put…

Pinterest Promoted Pins

  For our client, Brandzaffair, we decided to experiment with the new Pinterest promoted pins…

Facebook Overtakes Google as Top Website Traffic Driver to News Sites: What It Means For Your Business

Google has long been the king of driving traffic to websites. For years, businesses have…

1 Message, 7 Digital Advertising and Print Advertising Uses

The idea behind this message for our client Alliance Autogas was to highlight the safety and…

5 Things You’ll Learn From a Digital Audit

The rapid pace of social media means that sometimes, businesses fail to take the time…

5 Tools to Get More Out of Instagram

Instagram can net some powerful results for businesses thanks to its quick and easy ways…

9+ Ways to Improve Your Video Marketing

Video is fast becoming an essential part of any businesses’ marketing mix. Here are some…

Branding with Periscope

Social media is one of the most powerful tools a business has in its arsenal.…

New Digital Marketing Statistics 2015

This article from Adweek, "7 Digital Marketing Stats That Caught Our Eye in the Last…

Promoting Your Social Media Channels

All too often, we see clients and potential clients fail to promote their social media…

5 Quick Fixes for Your Facebook Page

We spend a lot of time on Facebook for clients, for our agency and for ourselves,…

New Website for Haywood County

We were tasked with creating a new website for Haywood County that highlighted specific elements…

Asheville Wordcamp Review: A WordPress Conference

Over the weekend of July 25-26, I was fortunate enough to attend Asheville’s Wordcamp 2015.…

10 Reasons Your Brand Should Utilize Video Marketing

In the one minute it takes you to read this text, 100 hours of video…

A Numbers Game: A PPC Case Study Update

By Scott Zeller, SEO & SEM Specialist, The Goss Agency Sudoku, a popular numbers game,…

Social Media Marketing Resources

To finish our social media blog series, we've rounded up a few resources we trust to…

3 Possible Agency Roles for Your Social Media: Management, Guidance, or Training

Social media changes on a monthly--sometimes daily--basis, so it’s important that you evaluate your company’s…

Social Media: One Is (Always) Greater Than Zero

This month, we’re talking about social media on the blog. To start, we’ll look to…

Apple Set to Shake Things Up in the Search Engine Market

David Bowie wrote those words in 1971. Almost 45 years later, this song is stuck…

Iterative Website Development: Build Your House on a Solid Foundation

We often get inquiries from clients about building them a new website. Many of them…

SEO: A Daily Workout

Exercise. We know we need it, but it can be intimidating when deciding how, when…

Don’t Let Google Downgrade Your Website

My last two posts asked those in the travel/tourism industry and private business to step…

Haywood County TDA Campaign

"We have the best views, by miles." Why visit Haywood County? One of the best…

Is That For Here, or To-Go? Tourism Marketing in a Mobile World

We stand in the middle of an ever-evolving digital revolution, my friends, and that revolution…

Effective Social Media Tools: TweetDeck

There are many tools you can use to monitor Twitter, but my personal favorite is…

Two Ads Make YouTube’s 2014 Top Ten

As the year winds down, the best of lists ramp up. YouTube released it's annual…

The Numbers Game: A TGA PPC Case Study

by Scott Zeller Plato once said, “A good decision is based on knowledge, and not…

New Branding Campaigns Launched for Haywood County, NC, and Paradise Beach Cozumel

Emphasizing Haywood County as a destination for authentic Appalachian culture, The Goss Agency completed a…

Digital Press Kits: Lessons from Non-Profits

When it comes to digital press kits, non-profit organizations are way ahead of the curve.…

Digital Press Kits: Just the Facts

Do you feel like you answer the same seven questions about your company or organization…

Digital Press Kits: With Images, Size Matters

One of the key benefits to online press kit is the ability to include multimedia…

Oh no, it’s SEO! The story of the brand behind the curtain.

SEO stands for Search Engine Optimization, and it’s basically the discipline used to improve your…

Rebranding Historic Biltmore Village

  by Jeff Goss Situation: A 109-year-old village historically designed for the artisans, craftsmen and…

Digital Press Kits: Where to Start

Alright, so you are convinced that you need a digital press kit. But where do…

Digital Press Kits: The New Essential

Sometimes it feels like the entire world is on the internet. While that may not…

Your Brand on Social Media: To Troll, or Not to Troll

David Griner's post over on Adweek Year of the Troll: Brands Learn to Love Messing…