In the one minute it takes you to read this text, 100 hours of video will be uploaded to YouTube. That’s 250 days of video every hour, 16.4 years of video every day, and six millennia of video every year! As the world’s largest repository of moving images, YouTube is the 3rd most visited website…
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Digital Marketing Trends 2015
For August, we’re talking about digital marketing on the blog, and we’re kicking off this series with a roundup of some of the latest digital marketing trends. Here are 5 articles and their best nuggets that caught our eye recently: Digital Marketing Trends: A Mid-Year Review via Sellpoints “We’ve seen the news about Google introducing…
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10 Inspirational Days in France: Historical Highlights
--CEO Jeff Goss I just completed an inspirational 10 day trip to France. The experience impacted me in a couple of ways. I now have a renewed realization of how critical it is to get out of your routine and take in new life experiences. I was inspired by walking in the footsteps of…
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Advertising Paradise: St. Lucia
--Backstory behind St. Lucia creative and advertising by CEO Jeff Goss One of the most amazing, unspoiled destinations, and islands in the Atlantic, yet the branding “Simply Beautiful” with a hibiscus flower, a flower that existed on my own street in Atlanta, could be for any place, many places. After the airline lost our luggage, and…
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Tourism Marketing Roundup
This month, our blogs will focus on tourism marketing insights and trends. To kick things off, we've rounded up 5 tourism marketing campaigns/announcements that have caused a stir in recent months. 1. New Orleans Summer Campaign "We are showing that New Orleans can be special for families, for those who enjoy the high life, or enjoying…
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New Corporate Identity for Tribe Transportation
The Goss Agency just completed the corporate identity for Cherokee National, a new subsidiary of Tribe Transportation, headquartered in Gainesville, GA...
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Event Marketing: Festival of Native American Arts
Within the full-service marketing of Travel and Tourism The Goss Agency provides positioning, strategy promotion and PR for destination events and event marketing...
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The 6 Knows of Leadership
Some people are natural born leaders, others have to study to become one. If this is your aspiration as well, take a look at the following 6 basic principles which successful leaders share...
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A Numbers Game: A PPC Case Study Update
By Scott Zeller, SEO & SEM Specialist, The Goss Agency Sudoku, a popular numbers game, is a logic-based puzzle that requires you plug in numbers from 1-9 in the right combination to solve it and win the game. It starts with a few numbers and a partially completed 9x9 grid, and relies on you, the…
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Art in Advertising by Adweek
[caption id="attachment_3434" align="aligncenter" width="649"] Photo from Adweek featuring campaign for Aizone[/caption] One of our mottos at The Goss Agency is "It's All About the Work." So, Adweek's post from June 22 titled, "How Jessica Walsh and Gerry Graf Turn Data Into Art in Their Advertising" caught our eye, especially Graf's closing statements: "Now it's the work, because…
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Story Behind Biltmore Lake Work
After months of attempting to arrive at a logo for the new residential community Biltmore Lake by Biltmore Farms the marketing director, formerly with Disney, contacted his Disney advertising agency to do the job. After several more months and an impending launch breathing down their neck, The Goss Agency was contacted and contracted to execute…
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7 Leadership Strategies to Inspire Your Team
By Christine Gire, Senior Vice President, Account Management Account management means different things to different agencies. But the one thing they all need to have in common to succeed is a strong, efficient team. So how do you build one? Greg Bell, pop star of the keynote speaker world, offers 7 amazing leadership strategies to…
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Printing Press Check an Essential Step
Photo of loupe and blog by our Head Graphic Designer, Fran Stoll The press check has always been an important role for a graphic designer. It is one of the last checks before a job is completed. With the digital age and how advanced presses have gotten, press checks have become less frequent. Recently, I was…
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4 Tips/Tricks to Rock Your New Internship
You landed the internship... now what? Do I start reading The Wall Street Journal? Are TPS reports a real thing? Will I be expected to write everything in cursive… or worse - what if...
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Design Intern Perspective: Phil Chester
It is very surreal to have finally finished school. Graduating is something that as a student you look forward to so much from your very first semester. You build up so much excitement and anticipation for that day...
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Agency Perspective from Designer Chloë Ayres
I have spent the last few years fighting to make Graphic Design a part of my life. I relished in the few hours a week that I could spend making postcards and newsletters, in between other tasks...
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Design News Roundup
Our May blog series is all about design, so we thought we’d kick things off with a roundup of some of the latest and greatest design news to inspire both us and our readers...
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Social Media Marketing Resources
To finish our social media blog series, we've rounded up a few resources we trust to give us up-to-the-minute, useful ideas for our clients and our own social media. Find which expert or website appeals to you the most, then sign up for their newsletter or follow them on Facebook to stay informed. 1. Convince and Convert At…
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3 Possible Agency Roles for Your Social Media: Management, Guidance, or Training
Social media changes on a monthly--sometimes daily--basis, so it’s important that you evaluate your company’s digital presence frequently as well as taking the time to keep your social media knowledge up-to-date...
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Social Media: One Is (Always) Greater Than Zero
This month, we’re talking about social media on the blog. To start, we’ll look to Gary Vaynerchuk, one of the leading experts and authors in the field whose company, VaynerMedia, just won the...
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New Branding Campaign for Asheville’s Historic Biltmore Village
The Goss Agency, in conjunction with Biltmore Property Group, recently launched a branding campaign for Historic Biltmore Village located in Asheville, North Carolina in the heart of the beautiful Blue Ridge Mountains...
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New Tourism Client, Mitchell County
The Goss Agency is executing a portfolio of TGA proprietary quantitative and qualitative research and branding tools to ascertain Mitchell County’s most compelling features, benefits...
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What You Need to Know About Branding in 2015
Branding is sometimes misunderstood, which isn’t surprising considering that the word “brand” has wildly different definitions, many with negative connotations. Here are a few...
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Branding Process Starts with Ideas, Not Design
We focus on the idea first, the idea that communicates your key benefit in a manner that identifies with your target emotionally. Only then do we do the design...
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Our 5 Step Branding Process
To conduct the most effective messaging, we believe it is crucial to have the intelligence and consumer insights to identify with your prospect personally and understand what it is about your product or experience that hits your prospect’s “hot buttons.” We have the research, brand measurement and positioning tools to prepare exceptional creative messaging…
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Marketing Insights: Two Schools of Thought
The “Two-Schools” by Bob Davies, Brand Strategist What I’m noticing is that there are two distinct “schools of thought” with respect to marketing these days. One is being advanced by the content people. It is about spontaneity, real-time marketing and responsiveness. The marketing of presence. These days we develop--no crank-out--the content and push it through…
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Apple Set to Shake Things Up in the Search Engine Market
David Bowie wrote those words in 1971. Almost 45 years later, this song is stuck in my head as I read that Apple may be partnering with Microsoft later this year, attempting to take on Google in the world of search engine marketing...
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Iterative Website Development: Build Your House on a Solid Foundation
We often get inquiries from clients about building them a new website. Many of them have websites already - websites that they hate for one reason or another. The content management system is too hard to use. The design is outdated. The site doesn't work on mobile. Regardless of the reason, the client's answer to…
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SEO: A Daily Workout
Exercise. We know we need it, but it can be intimidating when deciding how, when and where to get started. Is it fun? Not at first, but over time, it can be. With the right discipline, the right program...
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Be Your Competitor’s Customer
In my last blog post, I discussed being your own customer, and the eye-opening information it provides to marketing directors as they continuously evaluate their marketing efforts...
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How To Be A Great Client
Clients come from all kinds of backgrounds these days. Many of them have not had training in marketing and even fewer have actually worked in agencies. So, how could a client know what it takes to be a...
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