Category Archives: Uncategorized

Employee Q+A: Meet Ryan Laffler, Account Manager

What is your role at The Goss Agency? I am an Account Manager and also the agency’s Digital Director, developing digital marketing strategies and staying on top of the ever-changing digital landscape. What has been your favorite project at The Goss Agency? That’s a tough one. Perhaps my most fulfilling project has been taking on…
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Employee Q+A: Meet Chloe Ayres, Senior Designer

What is your role at The Goss Agency? I am the Senior Graphic Designer (and co-chair of the social committee :P). How did you become involved in Advertising/Marketing/Design? My mother is a painter, and I grew up (luckily) being really supported in my need to create. From an early age, I was creating my own…
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Corporate Social Responsibility as a Vital B2B Branding Tool

Luke Suggs: Account Support Corporate Social Responsibility (CSR) has been an important topic of conversation for the past few years, and a topic that brands and businesses have taken initiative to implement at the forefront of their mission. CSR, especially in today’s political climate, has leaped in significance, particularly, in B2B branding because of its…
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Employee Q+A: Meet Mel Sala, Designer

What is your role at The Goss Agency? I am a Graphic Designer at TGA. How did you become involved in Advertising/Marketing/Design? Ever since I can remember, I’ve always loved TV commercials. I like commercials as much as I like the shows in between. I love seeing how creative brands can be in their attempts…
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The Importance of Music in Advertising and Branding

By Luke Suggs, Account Support For most people, music is an essential part of everyday life. Although people may have stylistic differences, music has the ability to connect people and has power to make us feel. Similar to smell, music can trigger memory. Just the other day my friend said whenever he heard the song…
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How Colors Affect Your Brand

By Ryan Laffler, Account Manager/Digital Director Have you ever thought about how certain colors make you feel? If you’ve ever gone into a job interview, you might have considered wearing red to come across as confident. But why red? Why do colors elicit certain emotions, and how can you apply this psychology to your brand?…
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Admirable Series: Tinder. Now on Apple TV

By Luke Suggs, Account Support Ads that demonstrate humor have the chance of falling flat, but Tinder hits the ball out of the park with its series of ads featuring the app on Apple TV. The dating app is now on the big screen for the whole family to see, and things can get a…
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19 Examples of Packaging Design That Will Wow You

By Mel Sala, Designer Have you ever purchased a product solely because of its packaging? I know I have. I love to be surprised by creative packaging design solutions when I’m shopping. Whether you’re trying a product for the first time, or you’re purchasing a product from a trusted brand — packaging matters. If you’ve…
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12 Ads of Christmas

In spirit of the holiday season, we compiled our favorite Christmas ads to create our "12 Ads of Christmas” series. Our list of ads include: 1. Apple’s 2013 iPhone commercial is our first choice. The ad shows a boy who seems a little too invested in his iPhone rather than engaging in the holiday activities…
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Google gives app marketers more ways to promote their apps with ads

Automated video ads, new Play inventory and in-app purchase audience modeling are now available. Ginny Marvin on November 22, 2016 at 1:40 pm On Tuesday, Google announced three new features for app marketers to use when promoting their apps via Universal App Campaigns, the campaign type that automatically syndicates app promotion ads across Google search,…
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Stand by the Standing Rock Sioux Tribe

The Goss Agency proudly stands by the Standing Rock Sioux Tribe members in North Dakota who have braved tear gas, rubber bullets, and freezing temperatures to protect their drinking water and culture. The Standing Rock Sioux are currently soliciting donations for legal, sanitary, and emergency purposes to ensure the safety and well-being of the protesters.…
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The 10 Branding Principles We Live By

1. A Brand is a creative expression of a value proposition. We start with the fundamentals. A value proposition is the foundation for the Brand. It is the key to business or organizational viability. We create value propositions by generating a large number of possibilities and then evaluating them based on three strategic criteria: a)…
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DigiKnow [Weekly Digital Updates]

1. Twitter To Shut Down Vine Twitter recently announced in a blog post that it will be shutting down Vine in the upcoming months. Vine is a six-second video sharing app and was the first mobile video sharing app when it was launched in 2013. Since then Snapchat, Instagram, Facebook, and even YouTube began to…
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Client Tour of Foxfire Mountain & Wyile Cider

Last month, The Goss Agency had the privilege to take a day out of the office and become immersed in the magical world of the Appalachian Wyiles on Fox Fire Mountain in eastern Tennessee. Client, Marc Postlewaite, CEO and genius behind Foxfire Mountain and the Wylies’ story, guided the team, showing them the wonderful world…
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19 Examples of Installation Advertising You Have to See

By Mel Sala, Designer What’s a great way to make your ad stand out? Change the format. With Installation advertising, the sky’s the limit (sometimes literally). Installation advertising is all about incorporating an ad’s surroundings into the ad itself. This strategy can be extremely effective because not only is the viewer totally impressed by the…
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The Goss Agency Presents On Digital Marketing At AB Tech

Ryan Laffler and Gabrielle Diepenbrock, Digital Director and Social Media Manager respectively, at The Goss Agency presented at AB Tech’s Hospitality Marketing Class early this month. Ryan and Gabrielle discussed digital marketing strategy and channel structure/opportunity. Ryan began with a roundup of weekly digital news. The Goss Agency reviews and profiles digital media by channel…
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Classic Creative – Massey Ferguson

Massey Ferguson Tractors is an AgCo Corp. brand. At the time, John Deere owned about 80% of the market, and the remaining 20% was shared by everyone else. How to separate Massey Ferguson, which had been around a century but was a century behind John Deere in marketing? One advantage was that when farmers owned…
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The Facebook Video Advertising Scandal

By Ryan Laffler, Account Manager, Digital Director The Wall Street Journal recently reported on how, for the past two years, Facebook has been overestimating the average time people spend watching video ads by up to 80%. This revelation sent shockwaves through the advertising industry, leaving many ad buyers wondering if they should reallocate precious marketing…
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ADmirable Series: Google Photos’ Free Up Space

By Gabrielle Diepenbrock, Account Coordinator, Social Media Manager Successful ads often demonstrate a real problem people identify with. Google Photos has done an effective job humorously identifying a problem many face — the lack of memory space on phones for photos. We've all been there. You're about to capture the perfect moment on your phone's…
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Cultural Creative: Festival of Native Peoples

By Jeff Goss, President The Apache, the Bad River Chippewa, the Sioux, the Chickasaw, the Choctaw, the Creek, the Crow, the Cherokee, the Ottawa, Hopi, Miccosukee, Pawnee, Seneca, the Osage, Tulalip, Samish, Squaxin, the Zuni, Totonac, Git Hoan, Hälau Palaihiwa O Kaipuwai. We know name-dropping is in bad form, but we had to share a…
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Branding Process Kicks Off For Elizabeth City, NC

By Ryan Laffler, Account Manager Two weeks ago, The Goss Agency had the pleasure of visiting one of its clients, Elizabeth City, to present the results from our branding process. Located on the Pasquotank River in Eastern North Carolina, Elizabeth City truly is a gem of Southern charm and culture. The branding process uncovered Elizabeth…
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Back To School Ads: A Refresh on an Old Classic

By Chloe, Ayres, Senior Designer From July to September, every year, we are bombarded by back-to-school ads for new products and sales. Now, as a person who sincerely misses shopping for fresh notebooks and highlighters and all the accouterments of organization, I pay attention to these ads. But, when I sat down to write this…
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ARE YOU FOR REAL?

By Rachel Hornay, Copywriter Intern Technology is always developing but the recent craze of virtual reality invites brands to explore a whole new platform. Virtual reality (VR) is defined as a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real way by a person using special electronic…
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Classic Creative: Ah TAh Thi Ki Museum

By: Jeff Goss, CEO and President It was such an interesting visit. It was not only a trip to the Florida Seminole lands, but also a journey back in time to the roots, the history, and the culture. The Seminole lived in relative peace for centuries, save a few Indian wars among their neighbors. Then…
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ADmirable Series: Dove’s #MyBeautyMySay Campaign

By: Gabrielle Diepenbrock, Account Coordinator & Social Media Manager It is admirable when a brand takes hold of a deeper message and a cause that goes beyond their product and penetrates the emotion and feelings of their target. Rather than just advertising soap and shampoo, Dove has been able to successfully take a stand for…
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Four Tips on How to Use Instagram to Reach Millennials

By Travis LeJune, Account Intern Who is using Instagram? Right now, about 46% of millennials have Instagram, and by 2019, it’s predicted that nearly two-thirds of millennials will be using Instagram. It is one of the most consistently and quickly growing social media platforms; but most importantly, it is one with the highest engagement, especially…
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4 Ways To Attract Millennials To Your Destination

By: Courtney Jacobs, Account Intern Millennials are armed to be the driving force behind the travel industry. They use travel to go on adventures, learn other languages and study. Why are they so eager to travel? This generation was jaded by the recession and now places less importance on saving for retirement and instead values…
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“Webrooming” is Shaking Up the Retail World

By Ryan Laffler, Account Manager/Digital Director For brick-and-mortar retailers, the internet has been a mixed bag. Sure, it allows them to reach a much wider audience than a street corner ever will, but it also begs the question: “Why have a brick-and-mortar location at all”? With costly overhead and property taxes, it can seem as…
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Q+A: HOW TO OPTIMIZE PINTEREST FOR YOUR DESTINATION

By Gabrielle Diepenbrock, Account Coordinator and Social Media Manager 1. Why is Pinterest important for travel destinations? You may ask: Isn’t Pinterest just a website where stay-at-home moms find cool recipes and quirky DIY crafts? While there may be some truth in that, there is so much more to Pinterest that your destination can benefit…
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Some Web Design Trends in 2016

Photo Credit: UXPin By Eddie Maiale, Design Intern Web design trends are consistent in one aspect - They are always changing. You could say it is a living beast on its own. Tackling the beast this year is no different. Trends this year include: moving toward a more minimalist design versus the 3D look, adding…
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Why You Need to be Focusing on Native Advertising

By: Ryan Laffler, Account Manager & Digital Director Display ads, the advertisements that you see on the top and sidebars of almost every webpage nowadays, are in decline. One part of the problem is that they are rarely relevant to the user. While this has changed somewhat with Google Adsense’s targeting algorithm, it started to…
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Pin It! – The 3 Most Important Tips to Optimize Your Pinterest

By Travis LeJune, Account Intern Do you have a Pinterest yet? If you are a shopper, you should definitely get one. If you are a seller, you MUST have one! Sure, it is still a fairly young social media platform, but it has been churning up some extremely surprising statistics we think you should know…
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Pokémon Go – The Future Virtual Reality Marketing World

By Travis LeJune, Account Intern It’s July 2016, and I am doing the same thing I was doing in July 1999. I would be questioning myself if it weren’t for the fact that everyone else is doing the same thing. Pokémon is back! Who hasn’t heard? The Pokémon Company and Niantic have teamed up to…
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Should Your Business Use Snapchat?

By Courtney Jacobs, Account Intern Snapchat has existed for under 5 years, yet has achieved incredible numbers such as 100 million daily users and 10 billion daily views, making it an acknowledged rival of Facebook. Most businesses have created their own pages on Facebook for posting original and curated content, and many have joined Facebook-owned…
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Use These 21 LinkedIn SlideShare Tips and Facts to Supercharge Your Content Marketing

By Chloe Ayres, Senior Designer B2B Marketing is not thought of as one of the “sexiest” forms of marketing. According to June 2016 research by marketing intelligence firm Ascend2 that looks into the most important goals for a content marketing strategy, 58% mentioned lead generation, while another 55% named customer engagement. “Lead generation” and “customer…
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UX Design: What Can It Do For You?

By Eddie Maiale (UX = user experience) In web design, one of the first and most important topics is user experience design. What is user experience design? A designer's job is to make sure the user is satisfied and considered when developing a website, application or product. This is where user experience comes into play…
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What is Material Design? (Part 3 of 3)

By Eddie Maiale, Design Intern Welcome back! We are reaching the end of this series on material design, and the information in the last sections of material design is not to be ignored as it is just as important as something like style and color. Today we will be going through some guidelines for a…
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Sustain Your Brand using Instagram and Food

By Courtney Jacobs, Account Intern Brands are constantly looking for ways to engage with consumers on social media. However, one challenge is noticing the trends occurring on various platforms and capitalizing on them successfully before the competition. One such trend that is growing in popularity centers around food. It’s hard to find someone who doesn’t…
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Can You Switch Me Now? Good.

by Ryan Laffler, Account Manager What happens when your company burns bridges with the spokesperson of your advertising campaign? What happens when that same, iconic spokesperson joins forces with your competitor? Well that’s what just happened to Verizon Wireless, and we’re not sure if Aloe Vera is going to be enough to soothe the burn.…
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What is Material Design? (Part 2 of 3)

By Eddie Maiale, Graphic Design Intern And we are back for round two! For those of us who have not read the previous post, following this link will bring you to part one in this three-part series covering Google’s material design. Previously, we covered what material design actually is, what Google means by the word…
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How to Speak Typography

By: Chloe Ayres, Senior Designer I have, at this point in my life, spoken “designer” for over ten years, so I often forget that it is absolutely a foreign language to some people. Terms like hex code, dot pattern, and bleed (not in the way you would think) are not in everyone’s vocabulary. This is…
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Corporate Identity Development – Biltmore Lake

Corporate Identity development, or logo design as it is also called, is truly an exciting part of the job for an advertising firm. It is a chance to create one mark that expresses an entire brand. What would Nike be without the swoosh? Would Citibank be as distinctive without the red umbrella? Our message is…
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The Boldest Marketing Move Budweiser, or America, Can Make

By Travis LeJune, Account Intern Budweiser-The Great American Lager: The country’s third most popular beer has always been known for some largely patriotic, expensive, and radical advertising campaigns. With roughly a 1.3 billion dollar marketing budget, and being one of the top 25 biggest advertising company spenders in the country, there just may be too…
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What is Material Design? (Part 1 of 3)

By Eddie Maiale, Graphic Design Intern Since its debut in 2014 at the 2014 Google I/O conference, you may be wondering, what is Material Design? Well, there are many ways to describe what it is, but let us start from the beginning. Material Design is a visual language created by Google that attempts to synchronize…
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7 Digital Marketing Takeaways from the Digital Summit 2016

By: Gabrielle Diepenbrock, Account Coordinator/Social Media Earlier this month, I was privileged to represent The Goss Agency while attending The 2016 Digital Summit Conference in Charlotte. I was able to gain knowledge from industry leaders during those two days. I almost felt a tad nostalgic of college lectures as I quickly scribbled down note after…
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Cultural Tourism Opportunities in Our Backyard

Senior Account Manager for The Goss Agency, Dari Mullins, was recently asked to write an article for WNC Woman about tourism opportunities in the Asheville area. A native of Western North Carolina, Dari has seen Asheville change from a boarded-up downtown area to a thriving center of tourism. How has our city done this? Dari’s…
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YouTube Introduces a New Ad Package

    By Brady Rothschild, Intern   YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…
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