Category Archives: Design

The New Frontier of Advertising: Virtual Reality & Augmented Reality

By Travis LeJune The topic of virtual reality seems to be getting more exciting by the day. It started becoming a popular topic in mainstream media over  the last couple of years, with phone companies and video games implementing these advancements into their technology. The term “virtual reality” was first used in the 80’s by…
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New Creative: Alliance AutoGas

By Ryan Laffler, Account Manager Our client, Alliance AutoGas, proudly offers fleet managers across America the ability to convert their fleets to propane autogas, one of the cleanest burning fossil fuels known to man. In creating this digital direct piece, we aimed to create an emotionally compelling advertisement that highlighted this product benefit, contrasted it…
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Some Web Design Trends in 2016

Photo Credit: UXPin By Eddie Maiale, Design Intern Web design trends are consistent in one aspect - They are always changing. You could say it is a living beast on its own. Tackling the beast this year is no different. Trends this year include: moving toward a more minimalist design versus the 3D look, adding…
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Award Series: The Thoms Estate

By Jeff Goss, CEO/Creative Director The heir to a 100-acre estate in the heart of Asheville partnered with GDR (Global Development Resources), our client, for an environmentally responsible development design that paid respect to the property and her father, who established the estate in 1937. Her mother was an artist, as were many in her…
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What is Material Design? (Part 1 of 3)

By Eddie Maiale, Graphic Design Intern Since its debut in 2014 at the 2014 Google I/O conference, you may be wondering, what is Material Design? Well, there are many ways to describe what it is, but let us start from the beginning. Material Design is a visual language created by Google that attempts to synchronize…
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Holiday Window Displays

As a visual person, one of the things that I get most excited about when shopping is the holiday window display. Window displays are a wonderful way to entice a shopper on foot to come into your store, and show off the goods that you are currently really trying to sell. However, as with any…
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New Website for Haywood County

We were tasked with creating a new website for Haywood County that highlighted specific elements of the North Carolina Smokies experience into a visually stunning, user-friendly website that shows off all the great assets the county has for both locals and visitors to enjoy during their time in Haywood County.View the Haywood County website at visitncsmokies.com.…
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Printing Press Check an Essential Step

Photo of loupe and blog by our Head Graphic Designer, Fran Stoll The press check has always been an important role for a graphic designer. It is one of the last checks before a job is completed. With the digital age and how advanced presses have gotten, press checks have become less frequent. Recently, I was…
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Design Intern Perspective: Phil Chester

It is very surreal to have finally finished school. Graduating is something that as a student you look forward to so much from your very first semester. You build up so much excitement and anticipation for that day...
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Design News Roundup May 2015

Our May blog series is all about design, so we thought we’d kick things off with a roundup of some of the latest and greatest design news to inspire both us and our readers...
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Eye-catching Creative: The Art of Shaving & Lincoln

Eye-catching print from a recent campaign from The Art of Shaving  "Evolution needs a gentle reminder every morning." Strong design with a great use of space and product, with a tagline that lightly tugs at the laugh lines. The TV spot of the season, from Lincoln [embed]http://youtu.be/NcGhLcVqxf0[/embed] There was no doubt in the mind of the…
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