By: Claire Wilcox, Account Support Intern In a rising digital age, millennials don’t want more stuff, they want more experience. And brands will pay the price if they don’t adapt. Not only does Gen Y favor a trip (including lots of selfies) over a new car or wardrobe, it favors existential ads that connect with…
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16 Ads That Take Creativity To The Max
By Mel Sala, Graphic Designer The main purpose of branding is to increase sales and make the brand visible to the users. Not only do you want to make the brand visible to users, you want to make the brand alluring. One of the most important factors that plays a role in today’s branding game…
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Award Series: Sky Dive North Georgia
By Jeff Goss, President/Creative Director Small client, small budget: How do you get the word out? It was the perfect fit: Creation of powerful headlines to go in, well, “Headlines,” Atlanta’s premier facilitator of restroom advertising. You might say our ads were in the toilet — strategically placed above the urinals. The look was simple:…
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Branding Process Kicks Off For Elizabeth City, NC
By Ryan Laffler, Account Manager Two weeks ago, The Goss Agency had the pleasure of visiting one of its clients, Elizabeth City, to present the results from our branding process. Located on the Pasquotank River in Eastern North Carolina, Elizabeth City truly is a gem of Southern charm and culture. The branding process uncovered Elizabeth…
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ARE YOU FOR REAL?
By Rachel Hornay, Copywriter Intern Technology is always developing but the recent craze of virtual reality invites brands to explore a whole new platform. Virtual reality (VR) is defined as a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real way by a person using special electronic…
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Staying Positive in a Negative World
By Dari Mullins, Account Manager We are bombarded by negative images, news and comments on a daily, sometimes hourly basis. From terrorist attacks on the news to negative criticism on social media, we stay surrounded by depressing words and images. Negativity sucks the life out of you and you have to fight to keep from falling victim to…
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Ideation Workshop Brainstorms Brand
Big thanks to the Natchez Democrat for their latest story about our recent ideation workshop for the city of Natchez. Full story below and on their website at http://www.natchezdemocrat.com/2015/10/16/ideation-workshop-brainstorms-brand/. Before the branding comes the brainstorming. That's the mindset The Goss Agency--an Asheville, NC based cultural tourism branding firm--is taking in its quest to identify a…
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4 Examples of Interactive Ads
Advertising has changed rapidly thanks to the onslaught of the digital age. So, companies that do invest in traditional advertising methods such as print and billboards are pushed to think of a way to create interactive ads, getting more bang for their buck by bringing their offline advertising efforts online, too. How? By getting viewers to…
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Creative Discipline
By CEO and Creative Director Jeff Goss The Goss Agency focuses on the idea first, then design. We arrive at creative ideas that communicate the brand experience in a manner that touches emotions, making one laugh, think, feel. This level of communications over time results in a brand and brand loyalists.
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Holiday Shopping Insights
There are 59 days until Black Friday, 62 days until Cyber Monday, and 87 days until Christmas, and those numbers mean people are absolutely thinking about holiday shopping. How can your company cut through the clutter with your marketing and advertising? We've rounded up some insights about 2015 holiday shopping to help your business shine this holiday season.…
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10 Inspirational Days in France: Historical Highlights
--CEO Jeff Goss I just completed an inspirational 10 day trip to France. The experience impacted me in a couple of ways. I now have a renewed realization of how critical it is to get out of your routine and take in new life experiences. I was inspired by walking in the footsteps of…
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Art in Advertising by Adweek
[caption id="attachment_3434" align="aligncenter" width="649"] Photo from Adweek featuring campaign for Aizone[/caption] One of our mottos at The Goss Agency is "It's All About the Work." So, Adweek's post from June 22 titled, "How Jessica Walsh and Gerry Graf Turn Data Into Art in Their Advertising" caught our eye, especially Graf's closing statements: "Now it's the work, because…
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7 Leadership Strategies to Inspire Your Team
By Christine Gire, Senior Vice President, Account Management Account management means different things to different agencies. But the one thing they all need to have in common to succeed is a strong, efficient team. So how do you build one? Greg Bell, pop star of the keynote speaker world, offers 7 amazing leadership strategies to…
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How To Be A Great Client
Clients come from all kinds of backgrounds these days. Many of them have not had training in marketing and even fewer have actually worked in agencies. So, how could a client know what it takes to be a...
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Merry Christmas from The Goss Agency
Well, I’m not sure which I would rather have, a good snow ball fight, or bad idea fight. A good snowball fight is great fun, I had one with my daughter a couple years ago downtown and total strangers joined in. However, a bad idea fight means you are striving for the best work and…
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