Category Archives: Video

Award Series: Virgin Islands Telephone Company

By Jeff Goss, President/Creative Director The Virgin Islands Telephone Company had been our client for about 3 years. Our focus was a print, TV and PR campaign focused on stemming complaints about the quality of service in the U.S. Virgin Islands, as the weather, humidity and annual storms, wreaked havoc on above-ground lines. The biggest…
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ADmirable Series: “The Force” by Volkswagen

By: Luke Suggs, Account Support It’s Super Bowl time! A time when friends and family come together for wings, beer, football, a halftime show, and, most importantly, commercials. The Super Bowl is an exciting opportunity for brands and agencies to showcase their best creative work to millions of viewers. Volkswagen nailed it with this 2011…
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The Importance of Music in Advertising and Branding

By Luke Suggs, Account Support For most people, music is an essential part of everyday life. Although people may have stylistic differences, music has the ability to connect people and has power to make us feel. Similar to smell, music can trigger memory. Just the other day my friend said whenever he heard the song…
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Classic Creative – Austin Quality Foods

By Jeff Goss, President/Creative Director We conducted our Brand Exercise “Benefits Testing” to arrive at the primary benefit “End the hungries.” It sounds pretty obvious now, but it wasn’t so obvious before. Product benefits led to options like after-school snack, perfect travel food, most fulfilling and convenient snack, sports energy (this was before all the…
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DigiKnow?

Week of January 2, 2017 [row] [span1] [/span1] [span7] Digital marketing continues to grow, with marketers spending a record-breaking $17.6 billion in the third quarter of 2016, a 20% year-over-year increase. [button text="See Full Article" link="http://thegossagency.com/2017/01/05/iab-advertising-report-finds-marketers-cant-stop-spending-on-digital/" style="default" size="normal" target="_self" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Google will now actively work to pair brands…
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Chuck Archerd Digital Case History

Recently, The Goss Agency had the pleasure of working with Chuck Archerd on his race to become Chairman of the Buncombe County Commission. Over the course of the campaign, we leveraged Facebook, Twitter, Instagram, and LinkedIn, targeting users based on geography and political affiliation to achieve a whopping 642,000 impressions in only 8 weeks with…
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Advertisers are cooling on Snapchat Live Stories

Sahil Patel @sizpatel | December 9, 2016 With viewership for Snapchat’s Live Stories stagnating, the feature is not a priority for media buyers. In addition to Discover, Live Stories is one of two media-driven features inside the Snapchat app. Available alongside Discover on the Stories and Discover pages, Live Stories provides content curated around different…
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5 Marketing Predictions for 2017

By Gabrielle Diepenbrock, Account Coordinator Ready or not, 2017 will be here before we know it! Here is a compiled list of predicted trends that will help you adjust, prep and optimize your advertising and marketing plan for the new year: [row] [span1] [/span1] [span7] An increased focus on analytics — including the use of…
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ADmirable Series: H&M “Come Together”

By Luke Suggs, Account Intern Nobody likes delays, especially on Christmas! In H&M’s new holiday ad, “Come Together,” passengers on a train are informed there is a delay and will be missing Christmas with their families. The train operator sets his efforts to ensure that a young boy gets a Christmas even if it’s with…
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Pinterest Testing the Waters With Autoplay Ads

Pinterest queues up autoplay video ads for new Explore tab American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads. Tim Peterson on November 15, 2016 at 2:12 pm A few months after introducing click-to-play video ads, Pinterest is catching up with the times —…
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ADmirable: Dell and Intel’s “The New Experts”

Many brands use back-to-school ads to showcase flashy clothes and products that’ll appeal to students and parents. But this year, Dell went a step further. Rather than focusing on products, Dell tells the inspiring story of its “New Expert,” 22-year-old physicist Taylor Wilson. At the age of 14, Wilson was the youngest person to produce…
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ADmirable: Chipotle’s New Campaign

Fast food giant Chipotle recently came out with an animated short about two kids who grow up locked in competition with each other. The heartwarming video works because it captures Chipotle’s brand distinction in an entertaining way that resonates with others. Memorable brands don’t just offer great products or services, they connect with their audience…
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Instagram, Twitter to Expand Video Advertising Opportunities

Ryan Laffler, Account Manager Instagram and Twitter are finally beginning to embrace video advertising. What’s the big deal? Video ads cost more on average to make than banner ads, and they also take more time for a viewer to digest. Are they even worth it? Absolutely. A 2014 study by Millennial Media showed that engagement…
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YouTube Introduces a New Ad Package

    By Brady Rothschild, Intern   YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…
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9+ Ways to Improve Your Video Marketing

Video is fast becoming an essential part of any businesses’ marketing mix. Here are some video marketing tips for creating better content and how to get more eyeballs on the videos you create. 2 Minutes or less Data shows that “more than 80% of viewers watched one that was 30 seconds or shorter, while less…
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10 Reasons Your Brand Should Utilize Video Marketing

In the one minute it takes you to read this text, 100 hours of video will be uploaded to YouTube. That’s 250 days of video every hour, 16.4 years of video every day, and six millennia of video every year! As the world’s largest repository of moving images, YouTube is the 3rd most visited website…
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