What is your role at The Goss Agency? I am the Senior Graphic Designer (and co-chair of the social committee :P). How did you become involved in Advertising/Marketing/Design? My mother is a painter, and I grew up (luckily) being really supported in my need to create. From an early age, I was creating my own…
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ADmirable Series: Vans “Off The Wall”
By Luke Suggs, Account Intern Image Source For nearly 60 years, the Vans slogan “Off The Wall” was thought to be a skateboarding term because Vans has historically been a skateboarding brand. However, in recent years, Vans has transitioned from an exclusive skateboarding brand to a broader lifestyle brand. And after all these years, Vans…
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7 Best Practices for B2B Social Media Marketing
By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager Generally people consider B2C companies when thinking about brands on social media. But social media also provides a huge opportunity for B2B brands that should not be overlooked. According to Salesforce, “Social media accounts for a third of all time spent online.” And while B2B brands…
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16 Ads That Take Creativity To The Max
By Mel Sala, Graphic Designer The main purpose of branding is to increase sales and make the brand visible to the users. Not only do you want to make the brand visible to users, you want to make the brand alluring. One of the most important factors that plays a role in today’s branding game…
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What Is A Website Audit, and Why Do I Need One?
By Ryan Laffler, Account Manager [caption id="attachment_9093" align="aligncenter" width="630"] The Historic Biltmore Village Website, developed and designed by The Goss Agency[/caption] The internet is a busy place. To say that it’s a “saturated marketplace” is a bit of an understatement. As of September 2014, the internet clocked in at 1 billion websites (website here refers…
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Classic Creative: Georgia Power
By Jeff Goss, President/Creative Director The utility industry was going through a government deregulation to prevent monopolies. In a nutshell, this meant sudden and new competition for our client Georgia Power. The challenge was to prevent client defection for cheaper alternatives now available. We came up with a solution directly derived from the question “Why…
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DigiKnow?
[row] [span1] [/span1] [span7] Much to the Delight of Brands, Facebook Videos Will Now Play With the Sound on by Default [button text="See Full Article" link="http://adage.com/article/digital/facebook-videos-play-sound-default/307983/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Report: Facebook Engagement Down Across the Board, but Influencer Marketing Continues to Perform Strongly for Brands [button text="See…
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