Branding Process Starts with Ideas, Not Design

Branding Process Starts with Gems

Picture by Webtone

 

The Branding Process: Rare and Effective.

We focus on the idea first, the idea that communicates your key benefit in a manner that identifies with your target emotionally. Only then do we do the design. Ironically, the design is where most advertising agencies and design firms begin.

Read more blogs in our branding series:

Our 5 Step Branding Process

Marketing Insights: Two Schools of Thought

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