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“There was a time when clients evaluated their advertising by
the brilliance of ‘the idea’. The consumer still does.”
– Jeff Goss

 

It’s like catching fireflies. Every day, every moment seemingly there are new developments in digital media. The consumer is dialed into their favorite channels and all the while dodging paid advertising, traditional and digital.

However at The Goss Agency we know a couple things haven’t changed, and we doubt they ever will. The pursuit to obtain and share information on one’s interest and…

"People don't look advertising; they look at what interests them, sometimes it's advertising."
- Howard Gossage

… regardless of the medium.

The Goss Agency provides a disciplined approach to your marketing that is strategic and brand-centric.

We identify your brand’s most compelling features and experiences to establish your most meaningful brand distinction. We then develop a strategic plan optimizing all media channels and content development based on your consumer’s personal media channel use and your budget.

Our content will be information- or entertainment-driven in the form of video, photography, copy, facts, etc. Regardless of the form, our content is designed to naturally engage your prospects’ emotions in their fervent media channels.


Affinity Target Marketing

AFFINITY TARGET MARKETING

Pinpointing specific social media channels heavily trafficked by prospect and loading them with fresh, relevant engaging content (information, video, ads, facts, inspirational quotes, etc.) relating to interest they want to share.

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Digital Marketing

DIGITAL MARKETING

The Goss Agency operates four digital departments under the The Goss Agency Internet Services: Foundation, Social Media, Outbound Search, and Outbound Direct.

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the goss agency

BRANDING

We define Branding as a product, service or destination’s distinction expressed consistently over time. We apply our proprietary branding Suite that defines a brand's distinction within the company, among the competition and constituency.

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creative

CREATIVE

This is where it either happens or it doesn’t. It all comes down to the message in front of your prospect: Does it touch their emotions? If not, it’s not worth the ink or pixels it's written with. This is where The Goss Agency excels, taking a brand supporting fact and communicating it in a manner that makes your prospect laugh, smile, think, and feel.

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media

MEDIA

We keep in mind whether digital or print it is the vehicle of the message, not just the message by itself. We ascertain the most cost effective means to communicate our client's brand. We are particularly aware of context, tracking, reach and frequency balance, and media integration.

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research

RESEARCH

We begin with the client objectives and then define what intelligence is missing to effectively inform our effort. We design a research program from our suite of research tools, which includes other research tools found during an industry scan, stakeholder interviews, quantitative and qualitative studies, including a suite of proprietary research tools specifically designed for ascertaining the most compelling brand distinction for our clients.

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public relations

PUBLIC RELATIONS

The Goss Agency's Philosophy: tell people what to think before they make up their own mind.

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VirtualReality
 

Are You For Real?

Technology is always developing but the recent craze of virtual reality invites brands to explore a whole new platform. Virtual reality (VR) is defined as a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real way by a person using special electronic equipment.

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MillenialCampaigns
 

How Brands are Getting Millennials to Flex their Voting Muscles

The issue is how to get young voters out to the polls on Election Day. This has not been an easy feat, according to the U.S. Census Bureau voting rates among 18-24 year olds for all elections has dropped from 50.9 percent in 1964 to 38 percent in 2012.

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InstagramStories
 

4 Reasons Why Your Brand Should Use Instagram Stories

Was Instagram being a copycat of Snapchat when they rolled out their new feature Instagram Stories? Of course. Should brands still use and and be aware of this new feature? Most definitely. So why should your brand use Instagram stories when it’s basically the same, exact thing as Snapchat stories?

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