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“There was a time when clients evaluated their advertising by
the brilliance of ‘the idea’. The consumer still does.”
– Jeff Goss

 

It’s like catching fireflies. Every day, every moment seemingly there are new developments in digital media. The consumer is dialed into their favorite channels and all the while dodging paid advertising, traditional and digital.

However at The Goss Agency we know a couple things haven’t changed, and we doubt they ever will. The pursuit to obtain and share information on one’s interest and…

"People don't look advertising; they look at what interests them, sometimes it's advertising."
- Howard Gossage

… regardless of the medium.

The Goss Agency provides a disciplined approach to your marketing that is strategic and brand-centric.

We identify your brand’s most compelling features and experiences to establish your most meaningful brand distinction. We then develop a strategic plan optimizing all media channels and content development based on your consumer’s personal media channel use and your budget.

Our content will be information- or entertainment-driven in the form of video, photography, copy, facts, etc. Regardless of the form, our content is designed to naturally engage your prospects’ emotions in their fervent media channels.


Affinity Target Marketing

AFFINITY TARGET MARKETING

Pinpointing specific social media channels heavily trafficked by prospect and loading them with fresh, relevant engaging content (information, video, ads, facts, inspirational quotes, etc.) relating to interest they want to share.

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Digital Marketing

DIGITAL MARKETING

The Goss Agency operates four digital departments under the The Goss Agency Internet Services: Foundation, Social Media, Outbound Search, and Outbound Direct.

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the goss agency

BRANDING

We define Branding as a product, service or destination’s distinction expressed consistently over time. We apply our proprietary branding Suite that defines a brand's distinction within the company, among the competition and constituency.

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creative

CREATIVE

This is where it either happens or it doesn’t. It all comes down to the message in front of your prospect: Does it touch their emotions? If not, it’s not worth the ink or pixels it's written with. This is where The Goss Agency excels, taking a brand supporting fact and communicating it in a manner that makes your prospect laugh, smile, think, and feel.

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media

MEDIA

We keep in mind whether digital or print it is the vehicle of the message, not just the message by itself. We ascertain the most cost effective means to communicate our client's brand. We are particularly aware of context, tracking, reach and frequency balance, and media integration.

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research

RESEARCH

We begin with the client objectives and then define what intelligence is missing to effectively inform our effort. We design a research program from our suite of research tools, which includes other research tools found during an industry scan, stakeholder interviews, quantitative and qualitative studies, including a suite of proprietary research tools specifically designed for ascertaining the most compelling brand distinction for our clients.

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public relations

PUBLIC RELATIONS

The Goss Agency's Philosophy: tell people what to think before they make up their own mind.

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Features1
 

4 Ways To Attract Millennials To Your Destination

Millennials are armed to be the driving force behind the travel industry. They use travel to go on adventures, learn other languages and study. Why are they so eager to travel? This generation was jaded by the recession and now places less importance on saving for retirement and instead values spending on travel.

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Features2
 

“Webrooming” is Shaking Up the Retail World

For brick-and-mortar retailers, the internet has been a mixed bag. Sure, it allows them to reach a much wider audience than a street corner ever will, but it also begs the question: “Why have a brick-and-mortar location at all”?

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Features3
 

ADmirable Series: Dove’s #MyBeautyMySay Campaign

It is admirable when a brand takes hold of a deeper message and a cause that goes beyond their product and penetrates the emotion and feelings of their target. Rather than just advertising soap and shampoo, Dove has been able to successfully take a stand for the empowerment of women.

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