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“There was a time when clients evaluated their advertising by
the brilliance of ‘the idea’. The consumer still does.”
– Jeff Goss


It’s like catching fireflies. Every day, every moment seemingly there are new developments in digital media. The consumer is dialed into their favorite channels and all the while dodging paid advertising, traditional and digital.

However at The Goss Agency we know a couple things haven’t changed, and we doubt they ever will. The pursuit to obtain and share information on one’s interest and…

"People don't look advertising; they look at what interests them, sometimes it's advertising."
- Howard Gossage

… regardless of the medium.

The Goss Agency provides a disciplined approach to your marketing that is strategic and brand-centric.

We identify your brand’s most compelling features and experiences to establish your most meaningful brand distinction. We then develop a strategic plan optimizing all media channels and content development based on your consumer’s personal media channel use and your budget.

Our content will be information- or entertainment-driven in the form of video, photography, copy, facts, etc. Regardless of the form, our content is designed to naturally engage your prospects’ emotions in their fervent media channels.



Pinpointing specific social media channels heavily trafficked by prospect and loading them with fresh, relevant engaging content (information, video, ads, facts, inspirational quotes, etc.) relating to interest they want to share.

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Digital Marketing


The Goss Agency operates four digital departments under the The Goss Agency Internet Services: Foundation, Social Media, Outbound Search, and Outbound Direct.

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the goss agency


We define Branding as a product, service or destination’s distinction expressed consistently over time. We apply our proprietary branding Suite that defines a brand's distinction within the company, among the competition and constituency.

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This is where it either happens or it doesn’t. It all comes down to the message in front of your prospect: Does it touch their emotions? If not, it’s not worth the ink or pixels it's written with. This is where The Goss Agency excels, taking a brand supporting fact and communicating it in a manner that makes your prospect laugh, smile, think, and feel.

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We keep in mind whether digital or print it is the vehicle of the message, not just the message by itself. We ascertain the most cost effective means to communicate our client's brand. We are particularly aware of context, tracking, reach and frequency balance, and media integration.

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We begin with the client objectives and then define what intelligence is missing to effectively inform our effort. We design a research program from our suite of research tools, which includes other research tools found during an industry scan, stakeholder interviews, quantitative and qualitative studies, including a suite of proprietary research tools specifically designed for ascertaining the most compelling brand distinction for our clients.

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public relations


The Goss Agency's Philosophy: tell people what to think before they make up their own mind.

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Branding Process Kicks Off For Elizabeth City

Two weeks ago, The Goss Agency had the pleasure of visiting one of its clients, Elizabeth City, to present the results from our branding process.

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The Facebook Video Advertising Scandal

The Wall Street Journal recently reported on how, for the past two years, Facebook has been overestimating the average time people spend watching video ads by up to 80%. What led to this discovery? Should you be concerned?

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TGA Weekly Digital Update

Digital marketing news, trends, and insights curated by The Goss Agency.

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