Category Archives: B2B

B2B E-Commerce Trends of 2017

New forms of digital customer engagement are changing B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market – from the customers they target to the channels they sell through. Forrester Research estimates that U.S. B2B e-commerce sales will reach $889 billion this year, up to 7.2% from $829…
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The 3 Core Questions of B2B Digital Content Marketing

by Josh Dawson   While the percentage of B2B content marketing usage has risen in the past year, companies are still struggling to find ways to reach their audience and fulfill conversion goals. The reason often surrounds the fact that through their marketing efforts they fail to answer the 3 core questions of B2B content…
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Music In Marketing, Marketing In Music

By Travis LeJune Music has always played a huge role in marketing. We can all understand and agree that music is a natural influencer of mood and attitude. So when studying how music is used in advertising, the first aspect of its use we should focus on is psychology. According to hundreds of studies (such…
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B2B Content Marketing – Breaking Through The Clutter

by Ryan Laffler Content Marketing, both online and offline, was rated by marketers in 2017 as the most important technique for driving incremental sales. In fact, it was rated above big data, marketing automation, mobile marketing, and social media marketing – all techniques that have at-one-time-or-another been painted as “the future of marketing”.   Well……
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B2B Case History: Bekaert

By Jeff Goss Bekaert Wire Manufacturing, Belgium When you get into marketing you dream of working on the Disney and Porsche accounts in the world. How dull and uninteresting is marketing barbed-wire, field fence (that wire that runs along side the highway), and prison wire, comparatively? As it turns out, not so dull once you…
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