By Mel Sala, Graphic Designer
The main purpose of branding is to increase sales and make the brand visible to the users. Not only do you want to make the brand visible to users, you want to make the brand alluring. One of the most important factors that plays a role in today’s branding game is creativity. Creativity in branding, and especially in advertising, is one of the best ways to inspire brand loyalty. Consumers will remember how an ad made them feel or if an ad really made them stop and think. If you’ve accomplished that, then you have an effective ad. Here are 16 examples of highly effective and creative ads.
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CharityWater.org creatively illustrates how important water is to everyday life, hoping to encourage donations. |
2
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DHL uses a transparent magazine page to advertise its delivery services. |
3
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Foxy Asso Ultra shows its consumers that one sheet is enough to clean up a spilled drink. |
4
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Marshall uses a good pun to advertise its headphones. |
5
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Nescafe uses typography to illustrate the transition from sleeping to waking. |
6
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Raid references classical music to show how good its product is at eliminating critters. |
7
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Barilla makes fireworks with spaghetti noodles. |
8
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Adidas incorporates the act of turning the magazine page into this series of two-page ads, demonstrating different exercises. |
9
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New Zealand TV network, TVNZ, advertises its airing of the film “American Psycho” with a bloodied dress shirt and tie. |
10
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Crossword Audiobooks uses reflection to create lips out of an open book. |
11
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Chupa Chups creatively introduces its sugar-free suckers. |
12
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FedEx shows just how easy it is to send a package to another continent. |
13
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Jeep gets consumers to “flip” over these dual-imaged ads. |
14
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This museum of architecture inspires visitors to scratch below the surface in order to “discover the full story.” |
15
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McDonald’s introduces free Wi-Fi in its restaurants. Wi-Fries. Need we say more? |
16
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Sensodyne wants you to know if you have sensitive teeth, then all you have to do is use its products, so you don’t feel like you have tinfoil in your mouth whenever you eat or drink. |
