By Gabrielle Diepenbrock, Account Coordinator, Social Media Manager

Successful ads often demonstrate a real problem people identify with. Google Photos has done an effective job humorously identifying a problem many face — the lack of memory space on phones for photos.

We've all been there. You're about to capture the perfect moment on your phone's camera, and right as you click, you realize your phone is out of memory.

When a brand like Google Photos effectively demonstrates a problem, it leads people to act. I'm curious to see how many download the app after seeing this commercial. I know I downloaded it.