Asheville’s The Goss Agency Launches New Branding Campaigns for Haywood County, N.C., and Paradise Beach Resort in Cozumel, Mexico.

The Goss Agency recently announced the launch of new branding campaigns for Haywood County, N.C., and Paradise Beach Resort in Cozumel, Mexico.

Emphasizing Haywood County as a destination for authentic Appalachian culture, The Goss Agency completed a multi-day branding session with the Haywood County Tourism Development Authority (HCTDA) to arrive at the most meaningful brand positioning, branding logo and tagline. The branding work for the county moves next to rebuilding the current website, visitncsmokies.com, to include targeted messaging and an improved listings structure. The Goss Agency will also advance the brand with digital and print ads, search engine marketing, social media, public relations and a regional guidebook.

“I would like to thank The Goss Agency and the Tourism Development Authority staff and board for their work in the creation of our new brand and logo. This logo will accentuate the implementation of our long term strategic plan. This plan will be instrumental in guiding us into the future,” said Ken Stahl, chairman of the HCTDA.

The Goss Agency’s proprietary branding process prioritizes a client’s most opportune visitors, and based on HCTDA’s destination features and assets, these visitors are cultural/agritourism tourists, motorcyclists, nostalgic/scenic tourists and outdoor sports/naturalists.

“Just when we think we have identified all the amazing things to do in Haywood County appealing to our five main target groups, we stumble on more,” said Jeff Goss, founder and president of The Goss Agency. “During this past week’s tour, we learned of 68 local churches. It’s an ideal opportunity for a tour of small town and country churches. We are so very excited to be working with the Haywood County TDA marketing team, who are so talented and passionate about the possibilities for Haywood County, a passion that we share.” Next, The Goss Agency will advance the brand with digital and print ads, search engine marketing, social media, public relations and a regional guidebook.

With equal enthusiasm, The Goss Agency recently launched a new brand image for Paradise Beach Resort in Cozumel, Mexico. The branding work began with an evaluation of the property features and experiences to determine the brand look and feel that will be carried out in the new website, which features a mobile-ready, responsive menu system catering to tourists looking to travel to Paradise Beach, Cozumel.

Along with the new website, The Goss Agency has been engaged to build a social media strategy, plan and platform, as well as a search engine optimization overhaul to push the beach resort to potential travelers and tourists. The Goss Agency will also update and optimize the logo for Paradise Beach, Cozumel, which was voted one of Mexico’s top 10 beaches two years in a row by TripAdvisor users.

“Well, you can imagine this is not a hard sell. The name pretty much says it all. We are honored and excited to provide Paradise Beach Resort the image it deserves,” said Goss.