Bob Davies, Brand Strategist

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Bob began his career in 1980 working for Chicago advertising agency Dawson, Johns & Black, where he held positions ranging from media buyer/planner to account executive to management supervisor. During his eight years at this firm, he worked on a wide range of campaigns, branding everything from financial services to recreational services to cat litter.

Bob joined BBDO Chicago, where he was the Account Supervisor on Wrigley Spearmint and other brands in the Wrigley portfolio. Bob left Chicago in 1995 to work and live in North Carolina and was recruited by Charlotte advertising agency Price McNabb. He joined as an account manager and soon created the “Brand Studio,” the agency’s strategic and brand planning practice group, which he managed for eight years.

In 2003, Bob created Candescence, an S-Corporation specializing in branding strategy and brand activation, especially “brands in transition.” The firm is known for its strong processes in the branding and product ideation disciplines and works for a diverse group of clients. Candescence utilizes a suite of strategy development tools honed from years of experience in countless industries. The firm’s mission is to advance brands facing uncertainty by improving their strategy and implementing well- crafted branding campaigns. These can be, and have been, applied to new businesses, emerging and high-growth businesses, and large, well-established corporations.