Before the 1992 baseball season,WGST had the challenge of generating awareness among Atlanta Braves fans that they were the new AM radio station broadcasting the games. The ideal medium was outdoor.

The campaign took shape as a series of outdoor painted and poster boards using Braves shots by Braves photographer Joe Sebo with headlines relating to traffic. For example, the headline “Speed Traps Ahead” was combined with a photo of a Mets base runner caught between bases.This campaign was highly successful in two ways. Not only did it create awareness of WGST’s broadcast of the games, but it also generated excitement for the upcoming Braves season.