After conducting the consumer insights Benefits Testing Focus Group program, we understood the customer identified with the complexity and impractically of managing the PeopleSoft software.
We positioned TransChannel as phase 2 of the total software purchase. Without TransChannel, having PeopleSoft software was like having a private jet and trying to fly it yourself. The ongoing and entertaining series of direct mail communicated different analogies that made this point, and appealed to the high-tech audience.