Inside Ideas

Ideas and content that move people and products

The media may change. So sorry, it already has, while you read this.

One thing doesn’t change: the need to leverage your core brand distinction regardless of the media vehicle.

By applying 30-plus years of branding expertise, The Goss Agency excels in developing and executing Strategic Digital Plans with content and brand messages designed to appeal emotionally to specific psychographic profiles in the media channels most appealing to specific targets. This disciplined brand-centric approach to Digital Marketing and Brand Content Development exceeds national results statistics, driving higher-quality traffic to the website 49%-156%, depending upon the media channel.

TGA Brand-Centric Digital Service:

Affinity Target Marketing Program: Analysis of target/s' psychographic profile, their search behavior and fervent media channels
Social Listening: Analysis and optimization of media channels (see description below)
Development of annual Digital Impact Plan/Schedule: Identify content needs, channel opportunities, Viral Concepts
Tremors: Ideas designed to move people and products that go viral (see description below)
Content Development: Creation of content -- video, copy, photography, native ads, top 10 lists, infographics, facts, etc. communicating product features, benefits, experiences (see description below)
Concept Framing (see description below)
Website Development/Data Exchange (see description below)
Digital Planning/Scheduling
Digital Direct Campaigns
Display/PPC advertising
SEO
Remarketing
Mobile Marketing
Social Media Channel/CMS Training
Development Execution, Supervision & Reporting

Components

SOCIAL LISTENING

Would you like to read someone’s mind? Well, you don’t have to. To know what people are thinking about your brand, all you have to do is listen. It is imperative to listen, engage in the conversation to manage the brand image. In Social Listening, we continually comb the internet for mentions of your brand and analyze them in communication categories based on your product and brand communications objectives to maintain an online Brand Health Status. There are four parts of our Social Listening: eavesdropping, analytics, intelligence, reporting. Wouldn’t you like to know …?

DATA EXCHANGE

Designing and placing relevant content in the customer’s fervent media channels is like having several lures in the water on the lake. Once customers bite, we take them to a dynamic Subject Landing Page and begin a dialogue with them based on their actions, requests, or interests, leading them to purchase and return. Analytics, A/B testing, and tracking the prospects based on the content they responded to, their site entry and behavior inform our ongoing strategy and planning.

TREMORS

Taking numbers and different pieces of data and turning it into a big, earthshaking idea – this is what Tremors is all about. Bigger than gimmicks, bigger than publicity stunts, Tremors are content concepts designed to create action and leave a lasting impression on your prospect. Rather than changing the conversation, Tremors start their own conversation. This is not viral content, this is pandemic content. We see a fault in your future.

FRAMING

Great content that may be interesting may also be lost in the sea of
digital media. Framing is a method of linking back to the foundation of great advertising, creating concept lines and calls to action to frame
up the content.

CONTENT

We drive Conversions and Brand Awareness with Rich Content (copy, images, videos, ads, other) that communicate our clients’ product features, benefits and experiences in a manner that touches their prospect’s emotions. The content is designed for specific media channels frequented by your customers, directing them to Subject Landing Pages on your website. Information there is designed to communicate individually based on their interests, inquiries and stage in the purchasing cycle with “sign in” for special offers/additional information for remarketing through social channels, digital direct marketing, relationship marketing, and the Google Ad network.