![2-ups_starbucks_2](https://thegossagency.com/wp-content/uploads/2017/01/2-UPS_starbucks_2.jpg)
CHALLENGE
UPS’ objective was to target business.
ACTION
After the Customer Insights Study, a common theme emerged, shipping was critical to the business but there was something else in the workplace equally critical to the individual and his/her performance - coffee.
RESULT
A direct mail campaign was developed to offer a free pound of coffee with your first corporate account shipment. The message: Two things business can’t live without.”