CHALLENGE

Marketing Workshop, the Southeastern U.S.’s premier research house had a desire to develop more awareness and importance for ongoing research among corporations and marketing companies throughout the Southeast.

ACTION

Upon completion of customer and prospect analysis, it was identified that an approach that touched the emotions of success and risk aversion was the key message. A series of single color ads with powerful headline messages were created to touch the emotions of those making decisions on marketing efforts and budget expenditures.

RESULT

Ad messages appealed to the conservative nature, sense of humor, risk aversion, and egos of the target, e.g., Where CEOs turn for advice, other than their spouses.