Stamford Town Center had the enormous challenge to reach outside its market. Its sights were set on New York City. Its goal: pull shoppers from the best shopping in the world to their mall, a short train ride away.
Stamford Town Center has a lot of stores that Manhattan doesn’t, believe it or not. Also, New Yorkers don’t like to fight crowds after pushing and shoving just to get to work all week. The Civilized Shopping theme line was born. We developed full page ads that ran in the New York Times and colorful transit posters.