CHALLENGE

Founded in 1996, Nexchange Corporation is changing affiliate marketing by connecting buyers and sellers on a network of over 75,000 online stores.

ACTION

Using Nexchange’s patent-pending technology, Web site owners open retail stores within the relevant content of their sites -- generating revenue without ever losing their visitors. Retailers include Proflowers, Ashford.com (Nasdaq:ASFD), and Just For Feet among others. Upon completion of consumer insights analysis, the position was identified for Nexchange to take leadership in enabling on-line retail without losing the customer. Also it was determined that what was most important was to communicate this key benefit in simple, uncomplicated term. A series of ads and direct mail were created.

RESULT

Rather than inform the prospect that they could keep the visitor to their site from leaving, the direction was determined to communicate our limitations, where we could not keep them from going, the restroom.