Negative perception among business travelers: small, outdated, and with fewer connections and amenities.
Rebrand and increase traffic by highlighting positive qualities: saving hours/dollars traveling to other airports, putting value on time with family and business, convenient parking, fewer lines, faster check-in, and a markedly less-stressful traveling experience.
"We are so pleased to be working with The Goss Agency. Jeff Goss and his team have an excellent reputation and experience in the travel industry that will help re-position Asheville Regional Airport as the airport of ‘choice’ for Western North Carolina travelers. In a very short period of time (less than three months), The Goss Agency has exhibited their understanding of both the business and community needs, through development and implementation of a creative, thoughtful, and compelling campaign, which primarily targets our business travelers. Since its inception, the campaign has successfully generated interest, attention, and action from our customer base, many of whom are now looking to Asheville for both their business and leisure travel needs. In the months to come, we look forward to seeing more of this type of creative airport advertising from The Goss Agency.”
- Susan Phillips, Director of Marketing and Public Relations, Asheville Regional Airport