Week of December 19, 2016


12 Ads of Christmas

In spirit of the holiday season, we compiled our favorite Christmas ads to create our "12 Ads of Christmas” series.

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19 Examples of Packaging Design That Will Wow You

Whether you’re trying a product for the first time, or you’re purchasing a product from a trusted brand — packaging matters. If you’ve never tried a product before, the packaging is your first impression. It has to be engaging and it has to inspire you to buy what’s inside.

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Digital marketing news, trends, and insights curated by The Goss Agency for the week of December 5, 2016.

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What Businesses Should Know About Local SEO

Of course businesses want to draw visitors from across the state, country, and even the other side of the world. But what about the local visitor? Businesses should optimize their local search ranking and provide content to encourage traffic from their local geographic region as well.

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5 Marketing Predictions for 2017

Ready or not, 2017 will be here before we know it! Here is a compiled list of predicted trends that will help you adjust, prep and optimize your advertising and marketing plan for the new year:

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Digital marketing news, trends, and insights curated by The Goss Agency for the week of November 22, 2016.

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7 Ways to Improve Your Search Rank Using Social Media

Social media is like a multi-tool; use it to engage with customers, sell products, market new products, for PR. But did you know that social media can also help your SEO?

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The 10 Branding Principles We Live By

1. A Brand is a creative expression of a value proposition.
We start with the fundamentals. A value proposition is the foundation for the Brand. It is the key to business or organizational viability.

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5 SEO Mistakes You’re Making

Nowadays, good SEO isn't achieved by being sneaky, but rather by focusing on the overall user experience. But, as they say, old habits die hard, and if you're caught using these old SEO mistakes, Google could be penalizing you for it. Is your company guilty of making these 5 SEO mistakes?

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Branding Process Kicks Off For Elizabeth City

Two weeks ago, The Goss Agency had the pleasure of visiting one of its clients, Elizabeth City, to present the results from our branding process.

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TGA Weekly Digital Update

Digital marketing news, trends, and insights curated by The Goss Agency for the week of October 20, 2016.

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The Facebook Video Advertising Scandal

The Wall Street Journal recently reported on how, for the past two years, Facebook has been overestimating the average time people spend watching video ads by up to 80%. This revelation sent shockwaves through the advertising industry, leaving many ad buyers wondering if they should reallocate precious marketing dollars elsewhere.

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Digital marketing news, trends, and insights curated by The Goss Agency for the week of October 4, 2016.

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The Goss Agency Presents On Digital Marketing At AB Tech

Ryan Laffler and Gabrielle Diepenbrock, Digital Director and Social Media Manager respectively, at The Goss Agency presented at AB Tech’s Hospitality Marketing Class early this month.

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4 Reasons Why Your Brand Should Use Instagram Stories

Was Instagram being a copycat of Snapchat when it rolled out its new feature, Instagram Stories? Of course. Should brands still use and be aware of this new feature? Most definitely.

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How Brands are Getting Millennials to Flex their Voting Muscles

The issue is how to get young voters out to the polls on Election Day. This has not been an easy feat. According to the U.S. Census Bureau, voting rates among 18- to 24-year-olds for all elections have dropped from 50.9 percent in 1964 to 38 percent in 2012.

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This year alone brands have been jumping on the VR train offering an experience like never before. The New York Times scored the Mobile Grand Prix this year for the NYT VR.

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4 Ways To Attract Millennials To Your Destination

Millennials are armed to be the driving force behind the travel industry. They use travel to go on adventures, learn other languages and study. Why are they so eager to travel?

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“Webrooming” is Shaking Up the Retail World

Recent studies have shown that “webrooming,” in which customers research products online but purchase their products offline, continues to be many customers’ shopping preference.

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ADmirable Series: Dove’s #MyBeautyMySay Campaign

With their #MyBeautyMySay campaign, Dove is criticizing how the media discusses female athletes’ looks rather than their athletic ability. They will have digital billboards livestreaming media outlet’s commentaries on female athletes’ looks to show just how often it is talked about.

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Native Advertising

Why You Need to be Focusing on Native Advertising

Relevancy is at the heart of native advertising. According to ShareThrough.com, “Native Advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.”

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Promoted Pins on Pinterst

Pin It! – The 3 Most Important Tips to Optimize Your Pinterest

Average Pinterest referrals spend $80, compared to Facebook’s $40 referral. But even more importantly, 88% of users purchase a product they pinned! Get your product pinned, and you’re making sales!

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Pokemon Go

Pokémon Go – The Future Virtual Reality Marketing World

It’s July 2016, and I am doing the same thing I was doing in July 1999. I would be questioning myself if it weren’t for the fact that everyone else is doing the same thing. Pokémon is back!

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mobile advertising

Top 5 Mobile Advertising Trends in 2016

1. FORGET YOUR WALLET - Mobile wallets have become the new way to pay. Once companies proved that mobile wallet transactions were properly encrypted and secure, mobile wallets began to take off.

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Digital Advertising Statistics You Need to Know (Infographic)

We put together an infographic based upon four different areas of our Digital Advertising focus: Social Media, Website Foundation, Digital Direct, and Outbound Research and Marketing.

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Award Series: The Thoms Estate

In approaching the opportunity to connect with the naturalists and artists, The Goss Agency first reviewed an array of competitors to arrive at the determination we would use art and illustration to communicate the experience at Thoms Estate.

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