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  • The New Frontier of Advertising: Virtual Reality & Augmented Reality
    The New Frontier of Advertising: Virtual Reality & Augmented Reality

    The topic of virtual reality seems to be getting more exciting by the day. It…

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  • How the digital media industry should react to Ad Blocking
    How the digital media industry should react to Ad Blocking

    With the recent announcements of Google's new ad filtering and Apple disabling cookies, the topic…

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  • 8 Best Practices for B2B Landing Pages
    8 Best Practices for B2B Landing Pages

    By Gabrielle Diepenbrock, Account Manager   What is a landing page? The term is thrown…

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  • Industry Insights

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  • Swipe and Scroll: 4 Ways Mobile is Shaping Advertising
    Swipe and Scroll: 4 Ways Mobile is Shaping Advertising

    By: Claire Wilcox These days mobile devices seem to be an extension of the human…

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  • Industry Insights

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  • Industry Insights

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  • Industry Insights

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  • 4 Best Practices for B2B Direct Marketing
    4 Best Practices for B2B Direct Marketing

    By Claire Wilcox, Account Support Intern "Whether it's B2C or B2B, you're still talking about…

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  • Admirable Series: Killing Two Brands with One Ad
    Admirable Series: Killing Two Brands with One Ad

    By: Claire Wilcox, Account Support Intern In a rising digital age, millennials don’t want more…

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  • 7 Steps to Take When Executing a Paid Social Campaign
    7 Steps to Take When Executing a Paid Social Campaign

    By Gabrielle Diepenbrock, Account Manager and Social Media Manager In 2016, 40% of marketers reported…

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  • Industry Insights

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  • Industry Insights

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  • Industry Insights

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  • ADmirable Series: Vans “Off The Wall”
    ADmirable Series: Vans “Off The Wall”

    By Luke Suggs, Account Intern Image Source For nearly 60 years, the Vans slogan “Off…

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  • 7 Best Practices for B2B Social Media Marketing
    7 Best Practices for B2B Social Media Marketing

    By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager Generally people consider B2C companies when…

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  • What Is A Website Audit, and Why Do I Need One?
    What Is A Website Audit, and Why Do I Need One?

    By Ryan Laffler, Account Manager The internet is a busy place. To say that it’s…

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  • DigiKnow?

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  • DigiKnow?

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  • DigiKnow?

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  • DigiKnow?

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  • Brand Engagement Grows as Fans Use Social Media During The Super Bowl
    Brand Engagement Grows as Fans Use Social Media During The Super Bowl

    By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager It’s hard to believe that the…

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  • DigiKnow?

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  • DigiKnow?

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  • DigiKnow?

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  • DigiKnow?
    DigiKnow?

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  • Chuck Archerd Digital Case History
    Chuck Archerd Digital Case History

    Recently, The Goss Agency had the pleasure of working with Chuck Archerd on his race…

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  • Study: 55 percent of mobile dollars wasted
    Study: 55 percent of mobile dollars wasted

    More than 70 percent of mobile ads fail to create a positive user experience. Greg…

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  • Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?

    By Jack Neff. Published on January 03, 2017. YouTube video bloggers and other independent producers…

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  • IAB Advertising Report Finds Marketers Can’t Stop Spending On Digital
    IAB Advertising Report Finds Marketers Can’t Stop Spending On Digital

    By George Slefo. Published on December 28, 2016. David Doty, exec VP and chief marketing…

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  • The Death of the Click: The Impact of Voice Search
    The Death of the Click: The Impact of Voice Search

    By Simon Schnieders Posted in Search on 4 January 2017, 08:00, 0 Comments It wasn’t…

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  • Google launches a new look for recipes in the mobile search results
    Google launches a new look for recipes in the mobile search results

    Google launched a new way to find new recipes for your New Years feast. The…

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  • DigiKnow?
    DigiKnow?

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  • Google now showing product schema rich snippets in image search results
    Google now showing product schema rich snippets in image search results

    Google Image Search now supports product schema markup in the mobile image search results. Barry…

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  • Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
    Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens

    The promoted pins in Google Maps are being tested on Android devices. Ginny Marvin on…

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  • Facebook’s latest measurement error undercounted Instant Articles traffic
    Facebook’s latest measurement error undercounted Instant Articles traffic

    For those keeping count, this is the fourth time Facebook has disclosed measurement errors in…

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  • Salesforce moves beyond first-party data with Krux integration
    Salesforce moves beyond first-party data with Krux integration

    The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently…

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  • Reserve with Google: Deeper booking integration through search and Maps
    Reserve with Google: Deeper booking integration through search and Maps

    Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and…

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  • Advertisers are cooling on Snapchat Live Stories
    Advertisers are cooling on Snapchat Live Stories

    With viewership for Snapchat’s Live Stories stagnating, the feature is not a priority for media…

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  • Google brings campaign-level audience targeting to all AdWords advertisers
    Google brings campaign-level audience targeting to all AdWords advertisers

    The new feature will be a big time-saver. Ginny Marvin on December 8, 2016 at…

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  • Report: 91 percent would use abandoned apps again if disliked issues addressed
    Report: 91 percent would use abandoned apps again if disliked issues addressed

    Survey also finds users have average of 35 apps, half used at least weekly. Greg…

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  • New wave of referrer spam wrecking Google Analytics data
    New wave of referrer spam wrecking Google Analytics data

    If you're seeing a lot of referral traffic in your Google Analytics data, you're not…

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  • Instagram Story links get 15–25% swipe-through rates for brands, publishers
    Instagram Story links get 15–25% swipe-through rates for brands, publishers

    Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking…

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  • DigiKnow?
    DigiKnow?

    Week of December 5, 2016

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  • New features may be coming to AdWords Responsive Ads
    New features may be coming to AdWords Responsive Ads

    Some accounts are now requiring a square image. Ginny Marvin on December 1, 2016 at…

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  • What Businesses Should Know About Local SEO
    What Businesses Should Know About Local SEO

    By Gabrielle Diepenbrock, Account Coordinator/Social Media Coordinator Of course businesses want to draw visitors from…

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  • 5 Marketing Predictions for 2017
    5 Marketing Predictions for 2017

    By Gabrielle Diepenbrock, Account Coordinator Ready or not, 2017 will be here before we know…

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  • ADmirable Series: H&M “Come Together”
    ADmirable Series: H&M “Come Together”

    By Luke Suggs, Account Intern Nobody likes delays, especially on Christmas! In H&M’s new holiday…

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  • DigiKnow?
    DigiKnow?

    Week of November 30, 2016

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  • 3 next-level Yelp tricks for business owners
    3 next-level Yelp tricks for business owners

    Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your…

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  • Google is testing images in Sitelink extensions
    Google is testing images in Sitelink extensions

    Spotted on mobile, the extensions display in a swipeable carousel.   Ginny Marvin on November…

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  • Snapchat Video Ads Average Less Than 3 Seconds a View
    Snapchat Video Ads Average Less Than 3 Seconds a View

    Automated video ads, new Play inventory and in-app purchase audience modeling are now available. By…

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  • Snapchat shuts down Story Explorer feature in Live Stories
    Snapchat shuts down Story Explorer feature in Live Stories

    Snapchat has removed its Story Explorer feature that allowed people to view specific moments of…

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  • Pinterest launches Showcase to give brands a way to shape their stories
    Pinterest launches Showcase to give brands a way to shape their stories

    Pinterest has launched a showcase feature to give brands the ability to present their best…

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  • IAB Proposes First Major Update to In-App Advertising Since 2013
    IAB Proposes First Major Update to In-App Advertising Since 2013

    George Slefo on on November 30, 2016 Consumers and advertisers have been rushing to mobile…

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  • Advertising is Crucial for Mobile App Developers
    Advertising is Crucial for Mobile App Developers

    Report: Most users will need multiple exposures to an app before they download TUNE study…

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  • Brands Will Soon Have an Analytics Tool for Their Facebook Messenger Bots
    Brands Will Soon Have an Analytics Tool for Their Facebook Messenger Bots

    Facebook has created its own analytics tool for Messenger bots Facebook's free Messenger bot analytics…

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  • The Power of Online Reviews (and How You Can Improve Yours)
    The Power of Online Reviews (and How You Can Improve Yours)

    70% of consumers will leave a review for a business when asked Want to get…

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  • Pinterest Testing the Waters With Autoplay Ads
    Pinterest Testing the Waters With Autoplay Ads

    Pinterest queues up autoplay video ads for new Explore tab American Express, The Home Depot,…

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  • Facebook Attempts to Restore Trust With Advertisers
    Facebook Attempts to Restore Trust With Advertisers

    In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability Facebook is also adding…

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  • DigiKnow?
    DigiKnow?

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  • New Creative: Alliance AutoGas
    New Creative: Alliance AutoGas

    By Ryan Laffler, Account Manager Our client, Alliance AutoGas, proudly offers fleet managers across America…

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  • 7 Ways to Improve Your Search Rank Using Social Media
    7 Ways to Improve Your Search Rank Using Social Media

    By Ryan Laffler, Account Manager & Digital Director Social media is like a multi-tool; use…

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  • DigiKnow?
    DigiKnow?

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  • TGA Weekly Digital Update

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  • TGA Weekly Digital Update
    TGA Weekly Digital Update

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  • Weekly Digital Update

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  • Branding Process Kicks Off For Elizabeth City, NC

    By Ryan Laffler, Account Manager Two weeks ago, The Goss Agency had the pleasure of…

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  • ADmirable: Dell and Intel’s “The New Experts”

    Many brands use back-to-school ads to showcase flashy clothes and products that’ll appeal to students…

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  • 5 SEO Mistakes You’re Making
    5 SEO Mistakes You’re Making

    In the early days of SEO, the mindset for most specialists was, "How do we…

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  • Classic Creative – Haywood County
    Classic Creative – Haywood County

    Haywood County, after our branding workshop filtering and prioritizing all the features and visitor experiences,…

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  • How Brands are Getting Millennials to Flex their Voting Muscles
    How Brands are Getting Millennials to Flex their Voting Muscles

    By Rachel Hornay, Copy Writer Intern It has become that time of the year when…

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  • 4 Reasons Why Your Brand Should Use Instagram Stories
    4 Reasons Why Your Brand Should Use Instagram Stories

    By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager Was Instagram being a copycat of Snapchat when…

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  • ARE YOU FOR REAL?
    ARE YOU FOR REAL?

    By Rachel Hornay, Copywriter Intern Technology is always developing but the recent craze of virtual…

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  • ADmirable Series: Dove’s #MyBeautyMySay Campaign
    ADmirable Series: Dove’s #MyBeautyMySay Campaign

    By: Gabrielle Diepenbrock, Account Coordinator & Social Media Manager It is admirable when a brand…

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  • Four Tips on How to Use Instagram to Reach Millennials
    Four Tips on How to Use Instagram to Reach Millennials

    By Travis LeJune, Account Intern Who is using Instagram? Right now, about 46% of millennials…

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  • 4 Ways To Attract Millennials To Your Destination
    4 Ways To Attract Millennials To Your Destination

    By: Courtney Jacobs, Account Intern Millennials are armed to be the driving force behind the…

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  • “Webrooming” is Shaking Up the Retail World
    “Webrooming” is Shaking Up the Retail World

    By Ryan Laffler, Account Manager/Digital Director For brick-and-mortar retailers, the internet has been a mixed…

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  • Q+A: HOW TO OPTIMIZE PINTEREST FOR YOUR DESTINATION
    Q+A: HOW TO OPTIMIZE PINTEREST FOR YOUR DESTINATION

    By Gabrielle Diepenbrock, Account Coordinator and Social Media Manager 1. Why is Pinterest important for…

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  • Some Web Design Trends in 2016
    Some Web Design Trends in 2016

    Photo Credit: UXPin By Eddie Maiale, Design Intern Web design trends are consistent in one…

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  • Why You Need to be Focusing on Native Advertising
    Why You Need to be Focusing on Native Advertising

    By: Ryan Laffler, Account Manager & Digital Director Display ads, the advertisements that you see…

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  • Pin It! – The 3 Most Important Tips to Optimize Your Pinterest
    Pin It! – The 3 Most Important Tips to Optimize Your Pinterest

    By Travis LeJune, Account Intern Do you have a Pinterest yet? If you are a…

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  • Pokémon Go – The Future Virtual Reality Marketing World
    Pokémon Go – The Future Virtual Reality Marketing World

    By Travis LeJune, Account Intern It’s July 2016, and I am doing the same thing…

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  • Should Your Business Use Snapchat?
    Should Your Business Use Snapchat?

    By Courtney Jacobs, Account Intern Snapchat has existed for under 5 years, yet has achieved…

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  • Use These 21 LinkedIn SlideShare Tips and Facts to Supercharge Your Content Marketing
    Use These 21 LinkedIn SlideShare Tips and Facts to Supercharge Your Content Marketing

    By Chloe Ayres, Senior Designer B2B Marketing is not thought of as one of the…

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  • ADmirable: Chipotle’s New Campaign

    Fast food giant Chipotle recently came out with an animated short about two kids who…

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  • Top 5 Mobile Advertising Trends in 2016
    Top 5 Mobile Advertising Trends in 2016

    By Ryan Laffler, Digital Director, and Rachel Hornay, Art Direction/Copywriting Intern 1. FORGET YOUR WALLET…

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  • Digital Advertising Statistics You Need to Know (Infographic)
    Digital Advertising Statistics You Need to Know (Infographic)

    Ever since the turn of the century, Digital Advertising has been changing the ways brands…

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  • UX Design: What Can It Do For You?
    UX Design: What Can It Do For You?

    By Eddie Maiale (UX = user experience) In web design, one of the first and…

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  • YOUR EMOJI SAYS IT ALL
    YOUR EMOJI SAYS IT ALL

    By Rachel Hornay, Art/Copy Intern They say that a picture is worth a thousands words,…

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  • What is Material Design? (Part 3 of 3)
    What is Material Design? (Part 3 of 3)

    By Eddie Maiale, Design Intern Welcome back! We are reaching the end of this series…

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  • Sustain Your Brand using Instagram and Food
    Sustain Your Brand using Instagram and Food

    By Courtney Jacobs, Account Intern Brands are constantly looking for ways to engage with consumers…

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  • What is Material Design? (Part 2 of 3)
    What is Material Design? (Part 2 of 3)

    By Eddie Maiale, Graphic Design Intern And we are back for round two! For those…

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  • Vine on the Decline
    Vine on the Decline

    By: Ryan Laffler, Account Manager         Vine has had a rough year. The popular social media…

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  • 7 Digital Marketing Takeaways from the Digital Summit 2016
    7 Digital Marketing Takeaways from the Digital Summit 2016

    By: Gabrielle Diepenbrock, Account Coordinator/Social Media Earlier this month, I was privileged to represent The…

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  • 6 Tips To Succeed In Real-Time Marketing
    6 Tips To Succeed In Real-Time Marketing

    By Dari Mullins, Senior Account Manager As the capacity of digital devices continues to increase…

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  • Instagram, Twitter to Expand Video Advertising Opportunities
    Instagram, Twitter to Expand Video Advertising Opportunities

    Ryan Laffler, Account Manager Instagram and Twitter are finally beginning to embrace video advertising. What’s…

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  • YouTube Introduces a New Ad Package
    YouTube Introduces a New Ad Package

        By Brady Rothschild, Intern   YouTube is introducing a new ad package for companies…

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  • How Facebook’s Big Conference will Impact Businesses
    How Facebook’s Big Conference will Impact Businesses

    By Brady Rothschild, Account Support Facebook Developer Conference The Facebook Development Conference (F8) took place…

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  • How Instagram’s New Algorithm Affects Your Business
    How Instagram’s New Algorithm Affects Your Business

    by Ryan Laffler, Account Manager Photo from Bufferapp.com Algorithms are everywhere. On your smartphone, at…

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  • 5 Takeaways from Social Media is a Behavioral Shift
    5 Takeaways from Social Media is a Behavioral Shift

    Today on Social Media Today, Andrew Hutchinson discussed how we have to stop talking about…

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  • How to Leverage Hashtags for Business on Different Social Media Platforms
    How to Leverage Hashtags for Business on Different Social Media Platforms

    By Gabrielle Diepenbrock Hashtags have become a common way for millennials and individuals to express…

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  • The Six Components of Mobile SEO in 2016
    The Six Components of Mobile SEO in 2016

    By: Ryan Laffler, Account Manager Photo by Marketingland.com Most businesses understand the importance of SEO,…

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  • Anchor: The Next Big Social Media Platform?
    Anchor: The Next Big Social Media Platform?

    By Brady Rothschild, Account Services From iTunes What is Anchor? Anchor is an app that…

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  • 4 Ways to Use Facebook Advertising
    4 Ways to Use Facebook Advertising

    Social advertising is here to stay, and you can take advantage of these low-cost, low…

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  • 3 Ways Social Media Revolutionized Marketing in the Music Industry
    3 Ways Social Media Revolutionized Marketing in the Music Industry

    Social media and music. With the invention of MySpace in 2003, musicians suddenly could develop…

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  • Are You Providing Enough Value with Your Content Marketing?
    Are You Providing Enough Value with Your Content Marketing?

    Content marketing basically encompasses anything that you distribute with the intention of your audience consuming…

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  • Treat Each Social Media Channel Differently
    Treat Each Social Media Channel Differently

    We constantly hear about how overwhelmed people are by social media and it usually stems…

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  • Google Rankings for Cultural Tourism
    Google Rankings for Cultural Tourism

    While the term “cultural tourism” has been in use for several years, we still have…

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  • Allstate’s Mayhem Campaign Makes a Mark
    Allstate’s Mayhem Campaign Makes a Mark

    Already iconic, The Allstate Mayhem commercials bumped them up a level for 2016. The successful…

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  • Social Media Predictions for 2016
    Social Media Predictions for 2016

    by Gabrielle Diepenbrock, Account Manager Businesses continue to seek out different ways to reach their…

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  • Understanding Content Marketing for 2016
    Understanding Content Marketing for 2016

    2015 marked some big developments in content marketing. Periscope launched in March 2015. Other livestreaming…

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  • 5 Emerging Trends in Online Marketing You Need to Know
    5 Emerging Trends in Online Marketing You Need to Know

    As 2015 comes to a close, it's time to look ahead and brush up on…

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  • 2016 Marketing and Advertising Trends Roundup
    2016 Marketing and Advertising Trends Roundup

    2016 is right around the corner, so we’ve rounded up 10 pieces of the top…

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  • Snapchat Explores Audience-Targeted Advertising
    Snapchat Explores Audience-Targeted Advertising

    By Ryan Laffler, Account Manager Four years ago, Snapchat burst onto the social media scene…

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  • Most Viral Ads of 2015
    Most Viral Ads of 2015

    Adweek recently released a list of the 20 most viral ads released in 2015, so…

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  • Best Email Marketing Results Yet
    Best Email Marketing Results Yet

    As an agency, we win when our clients win. We get just as much or…

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  • Best Travel Brands on Social Media
    Best Travel Brands on Social Media

    Travel brands showcase the power of pictures, real-time content, and useful information on social media,…

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  • Email Marketing Works!
    Email Marketing Works!

    Today's marketing landscape is more fractured than ever. People are hit with TV and radio…

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  • REI Stays True to Their Brand Values with New #OptOutside Black Friday Campaign
    REI Stays True to Their Brand Values with New #OptOutside Black Friday Campaign

    I have always found it ironic that the biggest shopping event of the year, Black…

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  • Berger’s Six ‘STEPPS’ for Creating Viral Marketing Content
    Berger’s Six ‘STEPPS’ for Creating Viral Marketing Content

    By Gabrielle Diepenbrock, Account Support While it seems like a successful viral marketing campaign relies…

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  • New Display Ad
    New Display Ad

    Who doesn't love a home-cooked meal? This creative encourages healthy eating, prioritizing quality family time,…

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  • Why Twitter Still Matters
    Why Twitter Still Matters

    Some businesses have ignored being consistent on Twitter because they don't understand it or think…

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  • More Awesome Email Marketing Results
    More Awesome Email Marketing Results

      The old saying, "Success breeds success" is certainly true when it comes to email…

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  • Email Blast Nets Big Jump in Website Traffic
    Email Blast Nets Big Jump in Website Traffic

    We sent this Direct Email out for Blossman Gas: And generated this excellent website traffic…

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  • Pinterest Tips for Business Success
    Pinterest Tips for Business Success

    Pinterest recently hit a huge milestone--100 million users! This news means even more when put…

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  • Pinterest Promoted Pins
    Pinterest Promoted Pins

      For our client, Brandzaffair, we decided to experiment with the new Pinterest promoted pins…

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  • Facebook Overtakes Google as Top Website Traffic Driver to News Sites: What It Means For Your Business
    Facebook Overtakes Google as Top Website Traffic Driver to News Sites: What It Means For Your Business

    Google has long been the king of driving traffic to websites. For years, businesses have…

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  • 1 Message, 7 Digital Advertising and Print Advertising Uses
    1 Message, 7 Digital Advertising and Print Advertising Uses

    The idea behind this message for our client Alliance Autogas was to highlight the safety and…

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  • 5 Things You’ll Learn From a Digital Audit
    5 Things You’ll Learn From a Digital Audit

    The rapid pace of social media means that sometimes, businesses fail to take the time…

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  • 5 Tools to Get More Out of Instagram
    5 Tools to Get More Out of Instagram

    Instagram can net some powerful results for businesses thanks to its quick and easy ways…

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  • 9+ Ways to Improve Your Video Marketing
    9+ Ways to Improve Your Video Marketing

    Video is fast becoming an essential part of any businesses’ marketing mix. Here are some…

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  • Branding with Periscope
    Branding with Periscope

    Social media is one of the most powerful tools a business has in its arsenal.…

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  • New Digital Marketing Statistics 2015
    New Digital Marketing Statistics 2015

    This article from Adweek, "7 Digital Marketing Stats That Caught Our Eye in the Last…

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  • Promoting Your Social Media Channels
    Promoting Your Social Media Channels

    All too often, we see clients and potential clients fail to promote their social media…

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  • 5 Quick Fixes for Your Facebook Page
    5 Quick Fixes for Your Facebook Page

    We spend a lot of time on Facebook for clients, for our agency and for ourselves,…

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  • New Website for Haywood County
    New Website for Haywood County

    We were tasked with creating a new website for Haywood County that highlighted specific elements…

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  • Asheville Wordcamp Review: A WordPress Conference
    Asheville Wordcamp Review: A WordPress Conference

    Over the weekend of July 25-26, I was fortunate enough to attend Asheville’s Wordcamp 2015.…

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  • 10 Reasons Your Brand Should Utilize Video Marketing
    10 Reasons Your Brand Should Utilize Video Marketing

    In the one minute it takes you to read this text, 100 hours of video…

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  • A Numbers Game: A PPC Case Study Update
    A Numbers Game: A PPC Case Study Update

    By Scott Zeller, SEO & SEM Specialist, The Goss Agency Sudoku, a popular numbers game,…

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  • Social Media Marketing Resources
    Social Media Marketing Resources

    To finish our social media blog series, we've rounded up a few resources we trust to…

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  • 3 Possible Agency Roles for Your Social Media:  Management, Guidance, or Training
    3 Possible Agency Roles for Your Social Media: Management, Guidance, or Training

    Social media changes on a monthly--sometimes daily--basis, so it’s important that you evaluate your company’s…

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  • Social Media: One Is (Always) Greater Than Zero
    Social Media: One Is (Always) Greater Than Zero

    This month, we’re talking about social media on the blog. To start, we’ll look to…

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  • Apple Set to Shake Things Up in the Search Engine Market
    Apple Set to Shake Things Up in the Search Engine Market

    David Bowie wrote those words in 1971. Almost 45 years later, this song is stuck…

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  • Iterative Website Development: Build Your House on a Solid Foundation
    Iterative Website Development: Build Your House on a Solid Foundation

    We often get inquiries from clients about building them a new website. Many of them…

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  • SEO: A Daily Workout
    SEO: A Daily Workout

    Exercise. We know we need it, but it can be intimidating when deciding how, when…

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  • Don’t Let Google Downgrade Your Website
    Don’t Let Google Downgrade Your Website

    My last two posts asked those in the travel/tourism industry and private business to step…

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  • Haywood County TDA Campaign
    Haywood County TDA Campaign

    "We have the best views, by miles." Why visit Haywood County? One of the best…

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  • Is That For Here, or To-Go? Tourism Marketing in a Mobile World
    Is That For Here, or To-Go? Tourism Marketing in a Mobile World

    We stand in the middle of an ever-evolving digital revolution, my friends, and that revolution…

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  • Effective Social Media Tools: TweetDeck
    Effective Social Media Tools: TweetDeck

    There are many tools you can use to monitor Twitter, but my personal favorite is…

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  • Two Ads Make YouTube’s 2014 Top Ten
    Two Ads Make YouTube’s 2014 Top Ten

    As the year winds down, the best of lists ramp up. YouTube released it's annual…

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  • The Numbers Game: A TGA PPC Case Study
    The Numbers Game: A TGA PPC Case Study

    by Scott Zeller Plato once said, “A good decision is based on knowledge, and not…

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  • New Branding Campaigns Launched for Haywood County, NC, and Paradise Beach Cozumel
    New Branding Campaigns Launched for Haywood County, NC, and Paradise Beach Cozumel

    Emphasizing Haywood County as a destination for authentic Appalachian culture, The Goss Agency completed a…

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  • Digital Press Kits: Lessons from Non-Profits
    Digital Press Kits: Lessons from Non-Profits

    When it comes to digital press kits, non-profit organizations are way ahead of the curve.…

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  • Digital Press Kits: Just the Facts
    Digital Press Kits: Just the Facts

    Do you feel like you answer the same seven questions about your company or organization…

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  • Digital Press Kits: With Images, Size Matters
    Digital Press Kits: With Images, Size Matters

    One of the key benefits to online press kit is the ability to include multimedia…

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  • Oh no, it’s SEO! The story of the brand behind the curtain.
    Oh no, it’s SEO! The story of the brand behind the curtain.

    SEO stands for Search Engine Optimization, and it’s basically the discipline used to improve your…

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  • Rebranding Historic Biltmore Village
    Rebranding Historic Biltmore Village

      by Jeff Goss Situation: A 109-year-old village historically designed for the artisans, craftsmen and…

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