30 property sales in 2 years. French Chateau homes from $750K to $3M. Thoms Estate was an unknown property or brand surrounded in Western North Carolina with approximately 60 developments, with 25 in direct competition in the same price range.
Property concept: converting 100 acres of rolling fields and pond into a French County Estate with amenities and architectural style of the countryside of southern France. The amenities included a Secret Garden, Fly-Casting Pond, Bocce Ball Court, Stargazing Points, a Labyrinth, Plein Air Art, and Estate Inn with French Cooking and Wine Room.
3 months into campaign, 30,000 inquires, 3,300 leads and 30 contracts on property. Developer Kent Smith said, "30 years and countless properties, this is the best branding and sales piece I’ve ever seen."
"Working with Jeff and his staff was a wonderful and delightful experience. From concept to execution, every detail was performed in an organized, on time and in a professional manor, and with great inspiration and excitement. A great listener and advisor, Jeff and his team provided the juice to create the idea and vision of our story, which won the prestigious Addy Award and helped us successfully launch a project in difficult economic times. I would love to work with Jeff on another project in the future. The most qualified leads I’ve ever seen in my 20 years in the business, and the entire sales team shares the same sentiment.”
- Tom Tamrack, Marketing Director, The Thoms Estate