New forms of digital customer engagement are changing B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market – from the customers they target to the channels they sell through. Forrester Research estimates that U.S. B2B e-commerce sales will reach $889 billion this year, up to 7.2% from $829…
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From Promotion to Emotion: Connecting B2B Customers to Brands
This is a blog post that we use to motivate our style of B2B marketing. Written by the Sales Development Manager at Google, they give outstanding insight into why combining emotional messaging with B2B marketing produces the best results. Read for yourself. – Travis LeJune Written by Sam Nathan, Karl Schmidt Oct 2013 – Google, CEM…
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