The topic of virtual reality seems to be getting more exciting by the day. It started becoming a popular topic in mainstream media over the last couple of years, with phone companies and video games implementing these advancements into their technology. The term “virtual reality” was first used in the 80’s by Jaron Lanier, the…
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How the digital media industry should react to Ad Blocking
With the recent announcements of Google's new ad filtering and Apple disabling cookies, the topic of ad blocking and the effect on the digital marketing and advertising industry has revved back up. However, the fact that consumers rather not see ads has been proven over time. Ad blocking itself dates back to the 1950’s with…
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Corporate Identity Development: Historic Biltmore Village
by Jeff Goss, Creative Director Corporate Identity development, or logo design as it is also called, is truly an exciting part of the job for an advertising firm. It is a chance to create one mark that expresses an entire brand. What would Nike be without the swoosh? Would Citibank be as distinctive without the…
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