by Ryan Laffler Tracking the ROI of your digital marketing campaign isn’t always cut and dried. This is especially true for brick-and-mortar stores, which have long relied on clunky, opt-in methods to tracking conversions like asking customers to fill out a form at checkout saying how they heard of the business. CEOs want to know…
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8 Best Practices for B2B Landing Pages
By Gabrielle Diepenbrock, Account Manager What is a landing page? The term is thrown out a lot, but do all marketers know the meaning and purpose behind it? A landing page is a standalone webpage — separate from an organization’s main site. A landing page has a focused objective that leads the visitor to…
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Classic Creative: Amoco
By Jeff Goss, President/Creative Director Who thinks about what’s under the pavement, or those orange woven plastic fences alongside the highway, or those black plastic fences about knee-high attached to metal poles on construction sites. The answer is: not too many people. These are the products behind the scenes that make a difference in the…
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Industry Insights
[row] [span1] [/span1] [span7]Using Facebook for B2B Lead Generations [button text="See Full Article" link="http://adage.com/article/digitalnext/facebook-b2b-lead-generation/309368/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7]37% of Consumers say Ads Placed Next to Offensive Content Impact Brand Perception [button text="See Full Article" link="http://marketingland.com/37-consumers-say-ads-placed-next-offensive-content-impact-brand-perception-217504" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Twitter Gives…
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Swipe and Scroll: 4 Ways Mobile is Shaping Advertising
By: Claire Wilcox These days mobile devices seem to be an extension of the human body. A millennial without a phone is like a baby without a pacifier. No wonder marketers are pushing themselves to take on the challenge and opportunity of reaching audiences on the go. It is determined that by 2021, 81% of…
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