Monthly Archives: January 2017

The Importance of Music in Advertising and Branding

The Importance of Music in Advertising and Branding
By Luke Suggs, Account Support For most people, music is an essential part of everyday life. Although people may have stylistic differences, music has the ability to connect people and has power to make us feel. Similar to smell, music can trigger memory. Just the other day my friend said whenever he heard the song…
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DigiKnow?

[row] [span1] [/span1] [span7] Pinterest to expand their advertising services by rolling out ad group functionality to paid campaigns in about a month. [button text="See Full Article" link="http://marketingland.com/pinterest-ad-groups-203882" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Instagram accounted for 70% of GQ’s social revenue last year, bolstering the site’s credibility and value…
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How Colors Affect Your Brand

By Ryan Laffler, Account Manager/Digital Director Have you ever thought about how certain colors make you feel? If you’ve ever gone into a job interview, you might have considered wearing red to come across as confident. But why red? Why do colors elicit certain emotions, and how can you apply this psychology to your brand?…
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DigiKnow?

[row] [span1] [/span1] [span7] Google appears to be introducing a simple website creation tool for small businesses. [button text="See Full Article" link="http://marketingland.com/google-taking-another-run-simple-website-creation-small-businesses-203468" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook’s extended Ad Network now serves ads to over one billion people. [button text="See Full Article" link="http://adage.com/article/digital/facebook-serving-ads-washington-post-rolling-stone/307486/" style="default" size="normal" target="_blank" display="inline" icon="no"]…
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DigiKnow?

[row] [span1] [/span1] [span7] Facebook to expand their “Dynamic Ad” service, allowing brands to retarget users who have viewed products on other brands’ sites or apps as well as their Facebook followers. [button text="See Full Article" link="http://marketingland.com/facebooks-retargeted-ads-broadened-include-rivals-site-page-audiences-203045" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook plans to add mid-roll video ads…
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Classic Creative – Austin Quality Foods

By Jeff Goss, President/Creative Director We conducted our Brand Exercise “Benefits Testing” to arrive at the primary benefit “End the hungries.” It sounds pretty obvious now, but it wasn’t so obvious before. Product benefits led to options like after-school snack, perfect travel food, most fulfilling and convenient snack, sports energy (this was before all the…
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DigiKnow?

DigiKnow?
[row] [span1] [/span1] [span7] Digital marketing continues to grow, with marketers spending a record-breaking $17.6 billion in the third quarter of 2016, a 20% year-over-year increase. [button text="See Full Article" link="http://thegossagency.com/2017/01/05/iab-advertising-report-finds-marketers-cant-stop-spending-on-digital/" style="default" size="normal" target="_self" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Google will now actively work to pair brands with YouTube creators to produce…
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Chuck Archerd Digital Case History

Recently, The Goss Agency had the pleasure of working with Chuck Archerd on his race to become Chairman of the Buncombe County Commission. Over the course of the campaign, we leveraged Facebook, Twitter, Instagram, and LinkedIn, targeting users based on geography and political affiliation to achieve a whopping 642,000 impressions in only 8 weeks with…
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Study: 55 percent of mobile dollars wasted

More than 70 percent of mobile ads fail to create a positive user experience. Greg Sterling on December 21, 2016 at 9:55 am A recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile advertising is wasted. Beyond this, negative mobile ad experiences are hurting brand…
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IAB Advertising Report Finds Marketers Can’t Stop Spending On Digital

By George Slefo. Published on December 28, 2016. [row] [span8] Digital advertising is on a relentless path toward gobbling up more ad dollars, with marketers spending a record-breaking $17.6 billion on digital in the third quarter of 2016. That represents a 20% year-over-year increase, according to a report released Wednesday by the Interactive Advertising Bureau.…
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The Death of the Click: The Impact of Voice Search

By Simon Schnieders Posted in Search on 4 January 2017, 08:00, 0 Comments It wasn’t too long ago that search engines were the jewel in the crown for marketers. Long before social media, digital channels and mobile apps, search engines ignited the digital revolution for marketing campaigns. However, every now and then a new technology…
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Google launches a new look for recipes in the mobile search results

Google launched a new way to find new recipes for your New Years feast. The new recipe results are seen on mobile search. Barry Schwartz on December 29, 2016 at 9:17 am Google has launched a new look and feel for the recipe search results done over a smartphone device. Alex Chitu first noticed the…
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Admirable Series: Tinder. Now on Apple TV

By Luke Suggs, Account Support Ads that demonstrate humor have the chance of falling flat, but Tinder hits the ball out of the park with its series of ads featuring the app on Apple TV. The dating app is now on the big screen for the whole family to see, and things can get a…
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