Monthly Archives: September 2016

Classic Creative – Massey Ferguson

Massey Ferguson Tractors is an AgCo Corp. brand. At the time, John Deere owned about 80% of the market, and the remaining 20% was shared by everyone else. How to separate Massey Ferguson, which had been around a century but was a century behind John Deere in marketing? One advantage was that when farmers owned…
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The Facebook Video Advertising Scandal

By Ryan Laffler, Account Manager, Digital Director The Wall Street Journal recently reported on how, for the past two years, Facebook has been overestimating the average time people spend watching video ads by up to 80%. This revelation sent shockwaves through the advertising industry, leaving many ad buyers wondering if they should reallocate precious marketing…
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ADmirable Series: Google Photos’ Free Up Space

By Gabrielle Diepenbrock, Account Coordinator, Social Media Manager Successful ads often demonstrate a real problem people identify with. Google Photos has done an effective job humorously identifying a problem many face — the lack of memory space on phones for photos. We've all been there. You're about to capture the perfect moment on your phone's…
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Cultural Creative: Festival of Native Peoples

By Jeff Goss, President The Apache, the Bad River Chippewa, the Sioux, the Chickasaw, the Choctaw, the Creek, the Crow, the Cherokee, the Ottawa, Hopi, Miccosukee, Pawnee, Seneca, the Osage, Tulalip, Samish, Squaxin, the Zuni, Totonac, Git Hoan, Hälau Palaihiwa O Kaipuwai. We know name-dropping is in bad form, but we had to share a…
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Branding Process Kicks Off For Elizabeth City, NC

By Ryan Laffler, Account Manager Two weeks ago, The Goss Agency had the pleasure of visiting one of its clients, Elizabeth City, to present the results from our branding process. Located on the Pasquotank River in Eastern North Carolina, Elizabeth City truly is a gem of Southern charm and culture. The branding process uncovered Elizabeth…
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ADmirable: Dell and Intel’s “The New Experts”

Many brands use back-to-school ads to showcase flashy clothes and products that’ll appeal to students and parents. But this year, Dell went a step further. Rather than focusing on products, Dell tells the inspiring story of its “New Expert,” 22-year-old physicist Taylor Wilson. At the age of 14, Wilson was the youngest person to produce…
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5 SEO Mistakes You’re Making

In the early days of SEO, the mindset for most specialists was, "How do we trick Google into giving us better search results?" Well, if Google has ever been accused of something, it wasn't stupidity, which is why they've since begun penalizing SEO specialists who try to game the system. Nowadays, good SEO isn't achieved…
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Classic Creative – Haywood County

Haywood County, after our branding workshop filtering and prioritizing all the features and visitor experiences, determined that the authentic Appalachian culture and clean natural environment were the assets that rose to the top. Thus, “Haywood County, Authentic Appalachian, pure and simple” was born. A new logo was created by illustrating the landscape in a turn-of-the-century…
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