By Ryan Laffler, Account Manager/Digital Director For brick-and-mortar retailers, the internet has been a mixed bag. Sure, it allows them to reach a much wider audience than a street corner ever will, but it also begs the question: “Why have a brick-and-mortar location at all”? With costly overhead and property taxes, it can seem as…
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Q+A: HOW TO OPTIMIZE PINTEREST FOR YOUR DESTINATION
By Gabrielle Diepenbrock, Account Coordinator and Social Media Manager 1. Why is Pinterest important for travel destinations? You may ask: Isn’t Pinterest just a website where stay-at-home moms find cool recipes and quirky DIY crafts? While there may be some truth in that, there is so much more to Pinterest that your destination can benefit…
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Some Web Design Trends in 2016
Photo Credit: UXPin By Eddie Maiale, Design Intern Web design trends are consistent in one aspect - They are always changing. You could say it is a living beast on its own. Tackling the beast this year is no different. Trends this year include: moving toward a more minimalist design versus the 3D look, adding…
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Why You Need to be Focusing on Native Advertising
By: Ryan Laffler, Account Manager & Digital Director Display ads, the advertisements that you see on the top and sidebars of almost every webpage nowadays, are in decline. One part of the problem is that they are rarely relevant to the user. While this has changed somewhat with Google Adsense’s targeting algorithm, it started to…
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Pin It! – The 3 Most Important Tips to Optimize Your Pinterest
By Travis LeJune, Account Intern Do you have a Pinterest yet? If you are a shopper, you should definitely get one. If you are a seller, you MUST have one! Sure, it is still a fairly young social media platform, but it has been churning up some extremely surprising statistics we think you should know…
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Pokémon Go – The Future Virtual Reality Marketing World
By Travis LeJune, Account Intern It’s July 2016, and I am doing the same thing I was doing in July 1999. I would be questioning myself if it weren’t for the fact that everyone else is doing the same thing. Pokémon is back! Who hasn’t heard? The Pokémon Company and Niantic have teamed up to…
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Should Your Business Use Snapchat?
By Courtney Jacobs, Account Intern Snapchat has existed for under 5 years, yet has achieved incredible numbers such as 100 million daily users and 10 billion daily views, making it an acknowledged rival of Facebook. Most businesses have created their own pages on Facebook for posting original and curated content, and many have joined Facebook-owned…
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Use These 21 LinkedIn SlideShare Tips and Facts to Supercharge Your Content Marketing
By Chloe Ayres, Senior Designer B2B Marketing is not thought of as one of the “sexiest” forms of marketing. According to June 2016 research by marketing intelligence firm Ascend2 that looks into the most important goals for a content marketing strategy, 58% mentioned lead generation, while another 55% named customer engagement. “Lead generation” and “customer…
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ADmirable: Chipotle’s New Campaign
Fast food giant Chipotle recently came out with an animated short about two kids who grow up locked in competition with each other. The heartwarming video works because it captures Chipotle’s brand distinction in an entertaining way that resonates with others. Memorable brands don’t just offer great products or services, they connect with their audience…
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Award Series: The Thoms Estate
By Jeff Goss, CEO/Creative Director The heir to a 100-acre estate in the heart of Asheville partnered with GDR (Global Development Resources), our client, for an environmentally responsible development design that paid respect to the property and her father, who established the estate in 1937. Her mother was an artist, as were many in her…
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Top 5 Mobile Advertising Trends in 2016
By Ryan Laffler, Digital Director, and Rachel Hornay, Art Direction/Copywriting Intern 1. FORGET YOUR WALLET Mobile wallets have become the new way to pay. Once companies proved that mobile wallet transactions were properly encrypted and secure, mobile wallets began to take off. Many top brands such as Apple, MasterCard and Android now offer mobile payment.…
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Q&A – What is the core of Award Winning Creative?
By Jeff Goss, CEO/Creative Director Q: What is the core of Award Winning Creative? A: Award, which award? Many awards are meaningless because the standards are so low (everybody gets a trophy). Others are an ego-stroking fest among “creative elites” congratulating one another for work they created more for themselves than the client and client’s…
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