By Eddie Maiale, Graphic Design Intern Since its debut in 2014 at the 2014 Google I/O conference, you may be wondering, what is Material Design? Well, there are many ways to describe what it is, but let us start from the beginning. Material Design is a visual language created by Google that attempts to synchronize…
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Space: The Final Frontier of Tourism
Space tourism. Not in my lifetime, right? Not according to Jeff Bezos, CEO of Amazon, who believes his space exploration company Blue Origin will have thrill-seeking tourists in space as soon as 2018. Read more about this exciting development here. Learn more about this exciting project here.
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Vine on the Decline
By: Ryan Laffler, Account Manager Vine has had a rough year. The popular social media app that allows users to string together a series of videos up to six seconds long in all is quickly losing market share in the digital advertising industry. Competitors like Facebook, YouTube, Instagram, and Snapchat are all moving to capitalize…
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7 Digital Marketing Takeaways from the Digital Summit 2016
By: Gabrielle Diepenbrock, Account Coordinator/Social Media Earlier this month, I was privileged to represent The Goss Agency while attending The 2016 Digital Summit Conference in Charlotte. I was able to gain knowledge from industry leaders during those two days. I almost felt a tad nostalgic of college lectures as I quickly scribbled down note after…
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Cultural Tourism Opportunities in Our Backyard
Senior Account Manager for The Goss Agency, Dari Mullins, was recently asked to write an article for WNC Woman about tourism opportunities in the Asheville area. A native of Western North Carolina, Dari has seen Asheville change from a boarded-up downtown area to a thriving center of tourism. How has our city done this? Dari’s…
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Award Series – Franklin Graham Crusade
By Jeff Goss, CEO/Creative Director Faced with the communications objective to create an invitation for the Franklin Graham Crusade, we did not go the traditional route and do a classic card and envelope with script type. We thought about what would happen upon receiving the invitation. One would be moved to go but then rationalize…
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Classic Creative – Asheville Regional Airport
By Jeff Goss, CEO/Creative Director Down 40% over a 3-year period, Asheville Regional Airport was “leaking” travelers to Charlotte and Greenville by the thousands monthly. Some said, “It’s the dated facility”; others said, “Not a powerful and long-enough stay destination”; and some said, “Hey, it’s business travelers driving to Greenville and Charlotte to save a…
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6 Tips To Succeed In Real-Time Marketing
By Dari Mullins, Senior Account Manager As the capacity of digital devices continues to increase and the craving for new, current, engaging content from consumers rises – Brands have to act quickly to stay ahead of the emerging trends. Real-time adverting has been around for several years, but it’s popularity continues to grow on Social…
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Instagram, Twitter to Expand Video Advertising Opportunities
Ryan Laffler, Account Manager Instagram and Twitter are finally beginning to embrace video advertising. What’s the big deal? Video ads cost more on average to make than banner ads, and they also take more time for a viewer to digest. Are they even worth it? Absolutely. A 2014 study by Millennial Media showed that engagement…
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