Monthly Archives: March 2016

Behind the Scenes at Recent Client TV Spot and Catalog Shoot

Over the past couple of weeks, we've been working on a TV spot for our client, Blossman Gas, as well as being on set for the photo shoot for their upcoming fall catalog we're producing. Here are some behind the scenes photos of these events, which are such fun, interesting days for us here at…
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Why It’s Important to Build a Brand Consumers Can Relate To

By Brady Rothschild, Account Support I recently read an article in HuffPost Business called “The Future is in the Hands of Brands”about building a brand customers can relate to. In this article, they spoke about how certain Youtube channels are viewed millions of times, even though the content of these channels is not exactly great.…
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5 Takeaways from Social Media is a Behavioral Shift

Today on Social Media Today, Andrew Hutchinson discussed how we have to stop talking about the individual social platforms so much and start talking about what audience trends the usage of these social networks reveals about these audiences. Here are 5 key takeaways from his analysis.
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Conclusions about Cultural Tourism by World Tourism Organization

Excerpt from our Cultural Tourism whitepaper. If you're interested in receiving this white paper, sign up for our newsletter from our homepage or our Facebook page at https://www.facebook.com/thegossagency/app/100265896690345/. A set of conclusions has been offered by the World Tourism Organization with respect to planning for cultural tourism. DEFINE TOURISM PRODUCTS The process above is one way to take the sometimes historic,…
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How to Leverage Hashtags for Business on Different Social Media Platforms

By Gabrielle Diepenbrock Hashtags have become a common way for millennials and individuals to express themselves on social media and reach out to the world around them. They can join in on conversations revolving around a certain topic and spurt their opinions to everyone interested in that topic. But while hashtags are popular for individuals,…
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The Six Components of Mobile SEO in 2016

By: Ryan Laffler, Account Manager Photo by Marketingland.com Most businesses understand the importance of SEO, but what about mobile SEO? How is it different? How is the landscape changing moving forward? We tracked down six fundamental components to a successful mobile SEO strategy in 2016. Bryson Meunier, the SEO Director at Vivid Seats, broke down…
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Anchor: The Next Big Social Media Platform?

By Brady Rothschild, Account Services From iTunes What is Anchor? Anchor is an app that allows one to create content in real time and share it with one’s friends, followers and others who are just browsing the Internet. It works very similarly to Twitter, or Instagram, but instead of text or pictures, talk is used to engage…
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4 Ways to Use Facebook Advertising

Social advertising is here to stay, and you can take advantage of these low-cost, low barriers to entry social ads on Facebook, Instagram, Pinterest, Twitter, and Linkedin. Here are 4 easy ways to dip your toes into Facebook advertising for your business page. All your advertising options on Facebook Boost Your Posts This is one of…
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The Cultural Tourism Discovery Process

Excerpt from our Cultural Tourism Whitepaper, available via newsletter sign-up: http://eepurl.com/bM3KBX Our Cultural Tourism Discover Process is called Culture Context™ and it depends on a thorough understanding of the local culture and the context in which a particular destination competes. That context is defined by three domains: 1) the place 2) the people 3) the peer group. We sometimes…
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World Trade Organization’s 6 Categories of Cultural Tourism

The most comprehensive view of cultural tourism comes from the World Trade Organization. Based on 2012 global survey, they identified six cultural heritage categories: Handicrafts and visual arts Gastronomy and culinary Social practices, rituals, and festive events Music and performing arts Oral traditions and expressions Knowledge and practices concerning nature
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Design Trends 2016

The new design trends for 2016 can be summed up in a few words: bright, geometric, clean, and historically-conscious.
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The Trend Toward Post Modernism

Excerpt from our Cultural Tourism Whitepaper, available via newsletter sign-up: http://eepurl.com/bM3KBX Of equal significance is the trend driving the trend. The fact is, today’s interest in cultural tourism is really a manifestation of a larger and even more fundamental trend: post-modernism. Culturally, we crave that which is more personally relevant and less packaged or mass produced. For…
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The Real Impact of a Cultural Tourism Strategy

By John Heenan, Cultural Tourism Relations To receive our Cultural Tourism Whitepaper, sign up here: http://eepurl.com/bM3KBX Destination marketing is thriving in the US and around the world. One significant trend is emerging and is proving to be a real economic driver that DMOs and tourism offices can easily embrace and deploy today by embracing a cultural tourism…
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Are You Providing Enough Value with Your Content Marketing?

Content marketing basically encompasses anything that you distribute with the intention of your audience consuming it. Blogs, tweets, Facebook posts, whitepapers, emails, newsletters...most of these pieces of content are all what social media expert Gary Vaynerchuk would call "jabs." Vaynerchuk recently said, "I’ve done 185 episodes of a show answering questions people ask me on…
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