By Dari Mullins, Account Manager As I watched my beloved (and often underrated) Carolina Panthers devour the Arizona Cardinals in the NFC Championship game on Sunday, I was struck by the increased frequency that our quarterback, Cam Newton, appeared in as a spokesperson for several different brands. Cam has always been involved in several advertising campaigns,…
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Cultural Tourism Destinations
Cultural tourism isn’t a brand new term, but the concept isn’t quite as simple to grasp as promoting, for example, a striking mountain range in your area or a Michelin rated restaurant
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Super Bowl Ads
The Super Bowl (and the Super Bowl Ads). The one night of the year that you, your significant other, their parents, and that incredible three-cheese chip dip your coworker makes share the same room without anyone cursing. That is, until the clearly-biased referee calls facemask on a shoulder tackle. There is something inherently American about…
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New Cultural Tourism Facts Series
We've started a new Cultural Tourism Facts series on Instagram and Twitter to help raise awareness of how "We Turn Facts into Visitation" for our cultural tourism clients. Be sure to follow along at https://www.instagram.com/thegossagency/, handle @thegossagency, or on Twitter at https://twitter.com/thegossagency, handle again @thegossagency. People love these factoids that are perfect for sharing at a cocktail…
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Google Rankings for Cultural Tourism
While the term “cultural tourism” has been in use for several years, we still have a ways to go until it becomes a household term. Just do a Google search for “Cultural Tourism” and you’ll see that only two destinations make the first page of results--Cherokee Preservation Foundation and Europe. These results show that savvy…
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Allstate’s Mayhem Campaign Makes a Mark
Already iconic, The Allstate Mayhem commercials bumped them up a level for 2016. The successful multi-year Mayhem campaign needed some new life, and Allstate delivered in a myriad of ways. The Mayhem campaign kicked off during the Allstate Sugar Bowl with a call for real life DIY mishaps. The company posted a number of them…
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Social Media Predictions for 2016
by Gabrielle Diepenbrock, Account Manager Businesses continue to seek out different ways to reach their consumers and increase brand awareness using social media. More and more brands are joining the social media band-wagon, and the need for brands to differentiate themselves from their competitors is critical. As we begin this New Year, here is a list of social…
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Marketing to Women in 2016
Gone are the days that sex sells everything. A sexy, twenty-something model advertising a car will not sit well with most female consumers. The 75 year old trend of only using women IN advertising has drastically shifted to advertising TO women
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Creative History – Disney’s Vero Beach
Vero Beach was chosen due to the stretch of available land on the Southeast coast and its proximity to The Magic Kingdom. With a construction trailer and grading still taking place on the property, we began the marketing for the first Disney Resorts outside of the Walt Disney World Resort with “Disney Magic In a…
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New Cultural Tourism Division
Driving travel and tourism success is getting increasingly hard as more destination marketers search for ways to increase awareness and differentiate their offerings. At the same time, more travelers, from boomers to millennials are searching for new adventures, forgoing the traditional list of destinations to find unique, authentic, and culturally enriching experiences. I know you have many challenges that keep you…
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