2015 marked some big developments in content marketing. Periscope launched in March 2015. Other livestreaming apps Meerkat and Blab also joined the fray. Snapchat became more mainstream, hitting over 100 million active users.
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CAPS Rebranding Campaign
Child Abuse Prevention Services, or CAPS, began in 1990 as WNC Regional Child Abuse Center, a multi-agency effort dedicated to protecting children and providing them a place where they can feel safe. Today, CAPS continues to counsel and protect children around the Asheville-Buncombe community, and helps over 8,500 individuals each year. CAPS recently started working…
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Seeking Opportunities for Brand Connections
When everyone on your team is tuned into the mission, goals, and differentiators that help define your brand, opportunities will continuously arise to make brand connections and highlight your brand identity. For example, we live by the following philosophy: "Although the stripes on the zebra are unique, when the zebras are grouped together it's difficult…
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5 Emerging Trends in Online Marketing You Need to Know
As 2015 comes to a close, it's time to look ahead and brush up on the emerging trends that will affect your online marketing. Mobile Will Trounce Desktop It was only a matter of time: in 2015, mobile traffic on Google finally surpassed desktop traffic. In response, Google released an algorithm designed to crush a…
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New Website Sneak Peek
By now, you probably realize how important it is to refresh (or completely overhaul) your website so that it incorporates all the current features users expect as well as compiling with SEO, mobile, and other trends. As we shared in a previous blog post, "Iterative Website Design," your website is a living representation of your…
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Why It’s Important to Have Ethics in Advertising…Especially to Reach Millennials
By Brady Rothschild, Mars Hil University Intern Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer. Ethical advertising evens the playing field for the consumer by giving them the information they need to make an informed decision on what products to…
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‘Tis the Season for Brands to Take a Stand: Kit Kat Attempts to Follow in REI’s Footsteps
by Gabrielle Diepenbrock, Account Coordinator Earlier in November, I applauded the outdoor brand REI as they took a stand against Black Friday with their #OptOutside campaign. REI stayed true to their values by encouraging consumers to spend the weekend outdoors rather than cramped up in lines at their local mall. Well, it seems like Kit…
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2016 Marketing and Advertising Trends Roundup
2016 is right around the corner, so we’ve rounded up 10 pieces of the top advice about marketing and advertising trends to help your business reach new heights next year. Share this with everyone you work with, then schedule a brainstorming session so January 1, 2016 can’t sneak up on you. Forbes “Video ads will start…
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Cyber Monday Versus Black Friday
You’ve probably seen the holiday shopping reports. “Holiday Sales ‘Perfectly Average So Far” via CNBC, and “Black Friday Sales Down More Than $1 Billion” via Time. On the opposite end of the spectrum, Adweek reported...
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