By Ryan Laffler, Account Manager Four years ago, Snapchat burst onto the social media scene with a novel idea: an app that lets users share photos and videos that are only viewable for a limited amount of time (as of today, the range is from 1 to 10 seconds). The idea started out as a…
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A New Year Is on Its Way, Along with Some New SEO Guidelines
Search engines - whether it be Google, Yahoo, or even Bing (yes, some people do use Bing) - are getting smarter. And companies need to update their SEO guidelines in order to keep up...
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Staying Positive in a Negative World
By Dari Mullins, Account Manager We are bombarded by negative images, news and comments on a daily, sometimes hourly basis. From terrorist attacks on the news to negative criticism on social media, we stay surrounded by depressing words and images. Negativity sucks the life out of you and you have to fight to keep from falling victim to…
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Holiday Window Displays
As a visual person, one of the things that I get most excited about when shopping is the holiday window display. Window displays are a wonderful way to entice a shopper on foot to come into your store, and show off the goods that you are currently really trying to sell. However, as with any…
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Most Viral Ads of 2015
Adweek recently released a list of the 20 most viral ads released in 2015, so we analyzed the winners and created a list of five patterns for why these ads went viral. Even if you don’t have a huge advertising budget, you can always be inspired by the content, messaging and tactics behind ads by…
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New Creative Released!
One of our core responsibilities as an advertising agency is to mine for the most compelling gems from a company's story and share those messages across various platforms including print, web, digital ads, and email marketing with new creative. For our long-time client Alliance Autogas, we started with the idea of "Making a Big Impact on…
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Best Email Marketing Results Yet
As an agency, we win when our clients win. We get just as much or more of a thrill when our efforts on behalf of our clients net great results, like with this best ever email marketing campaign sent last week. As Entrepreneur recently shared: The average person gets 121 [emails] a day. The human race…
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Blossman Fall/Winter Print Catalog
As The New York Times reported earlier this year, "After years of decline, the number of [print] catalogs mailed in the United States increased in 2013, to 11.9 billion, according to the Direct Marketing Association, a trade group." Other stats to keep in mind about print catalogs from the article: About 90 million Americans make…
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New Account Manager
Being a Native to Asheville makes me an anomaly in most circles. I was born and raised in South Asheville when US- 25 was a two lane road and it only took 10 minutes to make it into downtown Asheville...
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Best Travel Brands on Social Media
Travel brands showcase the power of pictures, real-time content, and useful information on social media, and these are lessons that all businesses can learn from and incorporate into your social media efforts. We take a look at posts from 5 travel brands and show how they ‘get’ social media. We utilize the recent eValue Analytics…
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Holiday Ads 2015
It’s early November, but we all know that holiday advertising heats up after Halloween, and many times even earlier. The iconic Lexus ads with the big red bow have been running since 1998 as part of their December to Remember campaign, which it will continue this year. Other iconic holiday advertising campaigns include the Coca-Cola…
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Press Check for Perfection
Print media is still an incredibly important part of how our clients reach their customers, especially when it comes to the biannual Blossman Gas catalog. Being a part of the process of putting together the catalog, from the color of the pans in the photography, to the placement of the spot varnish on the flames…
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Email Marketing Works!
Today's marketing landscape is more fractured than ever. People are hit with TV and radio commercials, digital ads, email marketing, social media...it's a lot to take in, and a lot for businesses to keep up with. Thankfully, we know that email marketing is not dead and can still deliver solid results. Entrepreneur recently released, "7…
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REI Stays True to Their Brand Values with New #OptOutside Black Friday Campaign
I have always found it ironic that the biggest shopping event of the year, Black Friday, occurs right after a holiday where we are supposed to gather around a table with loved ones to celebrate what we are thankful for...
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