Coming up with a new product, service, or idea can be very exciting, but it also poses some difficult questions. One of the first questions you should ask yourself is, “Who is this product/service for? Or similarly...
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Airbnb’s Incredible, Failed Ad Campaign
by Ryan Laffler, Account Manager San Francisco is currently experiencing one of the worst housing crises in the nation, with skyrocketing rent and home prices in part caused by short-term renting services like Airbnb and HomeAway. Here is how it works: a landlord offers short-term renting through Airbnb which in turn removes the property from…
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Berger’s Six ‘STEPPS’ for Creating Viral Marketing Content
By Gabrielle Diepenbrock, Account Support While it seems like a successful viral marketing campaign relies mainly on luck and timing, creative content plays a critical role in what makes things go viral. In the book Contagious, Professor Jonah Berger explored this idea and discovered six characteristics of viral marketing content. The acronym for these six…
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Mary Kay Brand – Making Up For Lost Time?
Or watch full video at: https://www.youtube.com/watch?v=964-8YFfXNk Mary Kay Cosmetics has run into trouble with their brand reputation. What started as an empowering business opportunity for women in an age where “being your own boss” was unheard of, has become “your mother’s makeup company,” the opposite of the fresh-faced cosmetics company that it once was. If you…
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Branding Workshop for Natchez, Mississippi
These are photos from our recent branding workshop for our new client, Natchez, Mississippi that brought together around 40 stakeholders that have a vested interest in helping Natchez reach new levels of success as a premier tourism destination. Our branding workshops aren't just "get everyone into a room and throw ideas around" sessions. Instead,…
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Arby’s Beefs Up Its Branding, Drills Down to Core Messaging
Adweek recently broke down the resurgence of Arby's as a successful brand thanks to a renewed focus on branding and their core messaging. Writer Katie Richards writes, "The brand's turning point arrived about two years ago. It was either going to crash and burn or rise to the challenge of its teetering brand. The difficulty was…
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New Display Ad
Who doesn't love a home-cooked meal? This creative encourages healthy eating, prioritizing quality family time, and the ease of using propane cooktops and ranges. The bright colors of the ingredients in the skillet are eye-catching and look delicious, too! The logo at the bottom completes this display ad.
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Ideation Workshop Brainstorms Brand
Big thanks to the Natchez Democrat for their latest story about our recent ideation workshop for the city of Natchez. Full story below and on their website at http://www.natchezdemocrat.com/2015/10/16/ideation-workshop-brainstorms-brand/. Before the branding comes the brainstorming. That's the mindset The Goss Agency--an Asheville, NC based cultural tourism branding firm--is taking in its quest to identify a…
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4 Examples of Interactive Ads
Advertising has changed rapidly thanks to the onslaught of the digital age. So, companies that do invest in traditional advertising methods such as print and billboards are pushed to think of a way to create interactive ads, getting more bang for their buck by bringing their offline advertising efforts online, too. How? By getting viewers to…
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New Creative: 3D Mailers
3D mailers can be an effective way to get noticed by your target audience and cut through the 5,000+ messages they are hit with each day. It can be easy for a prospect to ignore a piece of paper...
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Positioning is Everything for your Messaging
A penny–one cent: These days it takes 25 of them to buy a piece of bubble gum. A penny–one cent: Made with copper (Cu). Its name comes from the Latin word cuprum (island of Cyprus). Vital to human health, an excellent conductor of electricity and heat: it is strong, ductile, easy to alloy and resists…
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2016 Marketing Plan
In our many, many hours spent on the Internet, we came across this image recently, and it struck a chord with us. Although this image was created to motivate changes needed in complex systems like education, we thought it was also applicable to thinking about your 2016 Marketing Plan for your business. Each element is…
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Why Twitter Still Matters
Some businesses have ignored being consistent on Twitter because they don't understand it or think there is no way to stand out with millions of tweets streaming every hour...
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Marketing to Millennials from a Millennial
The Millennial generation is coming into the workforce now, in a world with a tough economy. The Millennials are used to having things their way, and we can get very upset when life does not go as planned.
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