The old saying, "Success breeds success" is certainly true when it comes to email marketing. For our client Blossman Gas, we capitalized on the success of last week's E-Direct Ad and tweaked the targeting to get even more people to open and click through the content. The result? The open rate increase 3% from…
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Creative Discipline
By CEO and Creative Director Jeff Goss The Goss Agency focuses on the idea first, then design. We arrive at creative ideas that communicate the brand experience in a manner that touches emotions, making one laugh, think, feel. This level of communications over time results in a brand and brand loyalists.
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Holiday Shopping Insights
There are 59 days until Black Friday, 62 days until Cyber Monday, and 87 days until Christmas, and those numbers mean people are absolutely thinking about holiday shopping. How can your company cut through the clutter with your marketing and advertising? We've rounded up some insights about 2015 holiday shopping to help your business shine this holiday season.…
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Email Blast Nets Big Jump in Website Traffic
We sent this Direct Email out for Blossman Gas: And generated this excellent website traffic for our client: The graph above shows how one direct email campaign with a 2% clickthrough and 11% open rate to over 430,00 targeted single family homes spiked website traffic from 1500 views per day to 4500 per day within 24…
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Pinterest Tips for Business Success
Pinterest recently hit a huge milestone--100 million users! This news means even more when put into the context of predictions that it would only reach 47 million users by 2015, and 59 million users by 2019...
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Asheville Marketing Firm brings National/International Tourism Destination home to Asheville
We're proud to represent Asheville on a global stage for our new destination client, Natchez, Mississippi! Read the full press release below and read this piece by Natchez Democrat about the news: Asheville Marketing Firm brings National/International Tourism Destination home to Asheville NATCHEZ, MS, September 17, 2015 – The Natchez Convention & Visitors Bureau has contracted The…
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Branding, Donald Trump, and the Power of Repetition
You see it everywhere - on the news, attached to the sides of giant skyscrapers, on the cover of books, magazines in giant, bold letters: T-R-U-M-P. Made prominent by none other than Donald himself, the Trump name has the power to fill luxury mega-hotels, close multi-million dollar deals, and grab headlines like it…
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5 Design Quotes that Provide Inspiration Beyond Design
We had to share these very cool GIF versions of someone of our favorite inspirational quotes that apply to much more than design. We've shared the quotes below, but you'll have to visit...
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Pinterest Promoted Pins
For our client, Brandzaffair, we decided to experiment with the new Pinterest promoted pins opportunity. Before we share our results, we thought we’d round up a few expert opinions and information about the advertising tool. According to Quick Marketing, “These advertising options give businesses the opportunity to pay and feature selected [Pinterest promoted] Pins…
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Facebook Overtakes Google as Top Website Traffic Driver to News Sites: What It Means For Your Business
Google has long been the king of driving traffic to websites. For years, businesses have worked to make Google happy by being conscientious of certain key website factors: search engine optimization, keywords, meta-tagging, including images, posting new content frequently...the list goes on. Yet, Parse.ly has revealed that Facebook has now overtaken the web search giant…
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1 Message, 7 Digital Advertising and Print Advertising Uses
The idea behind this message for our client Alliance Autogas was to highlight the safety and ease of use of the Stäubli Nozzle (which is the technology that you use to fill up your tank with propane), and the result is a consistent digital advertising message optimized for 7 different uses. 1. Display Ad 2. E-Direct…
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Creating a Brand Identity You Can Easily Expand
In this piece for design blog identitydesigned.com, Greg Jewett of Ho Chi Minh-based Rice Creative chronicles the process of visually branding a new business through his work for...
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Visit Natchez Convention & Visitors Bureau Retains The Goss Agency for Branding Services
PRESS RELEASE Branding Agency to Work in Conjunction with New Public Relations Agency NATCHEZ, MS, September 1, 2015 – The Visit Natchez Convention & Visitor’s Bureau has contracted The Goss Agency, one of America’s leading cultural tourism branding services firms, to direct a comprehensive brand audit of the 300-year-old historic destination. The Goss Agency will work in…
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5 Things You’ll Learn From a Digital Audit
The rapid pace of social media means that sometimes, businesses fail to take the time to assess if what they're doing aligns with best practices and you're hitting your goals. Hopefully, you're already doing monthly reports to see growth and impressions for each of the channels you are utilizing, but this report is only showing you a piece…
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