Some people are natural born leaders, others have to study to become one. If this is your aspiration as well, take a look at the following 6 basic principles which successful leaders share...
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A Numbers Game: A PPC Case Study Update
By Scott Zeller, SEO & SEM Specialist, The Goss Agency Sudoku, a popular numbers game, is a logic-based puzzle that requires you plug in numbers from 1-9 in the right combination to solve it and win the game. It starts with a few numbers and a partially completed 9x9 grid, and relies on you, the…
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Art in Advertising by Adweek
[caption id="attachment_3434" align="aligncenter" width="649"] Photo from Adweek featuring campaign for Aizone[/caption] One of our mottos at The Goss Agency is "It's All About the Work." So, Adweek's post from June 22 titled, "How Jessica Walsh and Gerry Graf Turn Data Into Art in Their Advertising" caught our eye, especially Graf's closing statements: "Now it's the work, because…
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Story Behind Biltmore Lake Work
After months of attempting to arrive at a logo for the new residential community Biltmore Lake by Biltmore Farms the marketing director, formerly with Disney, contacted his Disney advertising agency to do the job. After several more months and an impending launch breathing down their neck, The Goss Agency was contacted and contracted to execute…
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7 Leadership Strategies to Inspire Your Team
By Christine Gire, Senior Vice President, Account Management Account management means different things to different agencies. But the one thing they all need to have in common to succeed is a strong, efficient team. So how do you build one? Greg Bell, pop star of the keynote speaker world, offers 7 amazing leadership strategies to…
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Printing Press Check an Essential Step
Photo of loupe and blog by our Head Graphic Designer, Fran Stoll The press check has always been an important role for a graphic designer. It is one of the last checks before a job is completed. With the digital age and how advanced presses have gotten, press checks have become less frequent. Recently, I was…
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