By Jeff Goss, President/Creative Director The Virgin Islands Telephone Company had been our client for about 3 years. Our focus was a print, TV and PR campaign focused on stemming complaints about the quality of service in the U.S. Virgin Islands, as the weather, humidity and annual storms, wreaked havoc on above-ground lines. The biggest…
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The Importance of Music in Advertising and Branding
By Luke Suggs, Account Support For most people, music is an essential part of everyday life. Although people may have stylistic differences, music has the ability to connect people and has power to make us feel. Similar to smell, music can trigger memory. Just the other day my friend said whenever he heard the song…
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YouTube Introduces a New Ad Package
By Brady Rothschild, Intern YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…
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Virgin Islands Telephone Company Super Bowl Spot
By Jeff Goss, CEO The Virgin Islands Telephone Company had been our client for about three years before our greatest opportunity presented itself: a chance to do a Super Bowl spot. Our focus had been on print, television, and a public relations campaign, with a concentration on stemming complaints about the quality of service in…
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Eye-catching Creative: The Art of Shaving & Lincoln
Eye-catching print from a recent campaign from The Art of Shaving "Evolution needs a gentle reminder every morning." Strong design with a great use of space and product, with a tagline that lightly tugs at the laugh lines. The TV spot of the season, from Lincoln [embed]http://youtu.be/NcGhLcVqxf0[/embed] There was no doubt in the mind of the…
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Emotional Connections and Advertising
by Jeff Goss People don’t look at advertising, they look at what interests them, sometimes it’s advertising. - Howard Gossage Ideas that touch an emotion - ideas that make you laugh, smile, think and feel - achieve greater recall and results with far less media exposure and cost. The product: Propane Gas hot water heater.…
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