Category Archives: SEO

Industry Insights

Week of May 15, 2017 [row] [span1] [/span1] [span7] Facebook’s lead ads just received a major improvement: offline conversion data. [button text="See Full Article" link="http://marketingland.com/facebook-offline-conversion-solution-lead-ads-214133" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Pinterest’s object-recognizing Lens feature now also scans QR codes. [button text="See Full Article" link="http://marketingland.com/pinterests-object-recognizing-lens-feature-now-scans-qr-codes-214164" style="default" size="normal" target="_blank" display="inline" icon="no"]…
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Industry Insights

Week of May 8, 2017 [row] [span1] [/span1] [span7] YouTube pauses search ads to implement brand safety measures. [button text="See Full Article" link="http://marketingland.com/youtube-pause-search-ads-brand-safety-implementation-213976" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Snapchat debuts a self-serve tool to buy ads on the mobile app, called Snapchat Ad Manager. [button text="See Full Article" link="http://marketingland.com/snapchat-rolls-self-serve-platform-vertical-video-ads-213501"…
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Industry Insights

Week of April 7, 2017 [row] [span1] [/span1] [span7] YouTube unveils new rules to vet channels who advertise in order to protect brands from appearing next to questionable content [button text="See Full Article" link="http://adage.com/article/digital/pewdiepie-declares-adpocalypse-youtube-makes-rules/308591/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook gives agencies more transparency following metrics blunders [button text="See…
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Industry Insights

Week of March 25, 2017 [row] [span1] [/span1] [span7] Pinterest Launches “Propel”, a Hands-On Support Program for New Advertisers [button text="See Full Article" link="http://marketingland.com/pinterest-launches-propel-hands-support-program-new-advertisers-210598" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Mobile Now Accounts for Nearly 70% of Digital Media Time [button text="See Full Article" link="http://marketingland.com/mobile-now-accounts-nearly-70-digital-media-time-comscore-210094" style="default" size="normal" target="_blank" display="inline" icon="no"]…
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Industry Insights

Week of March 17, 2017 [row] [span1] [/span1] [span7] Google Ramps Up Header Bidding Alternative as Pressure Mounts From Facebook. [button text="See Full Article" link="http://adage.com/article/digital/google-ramps-header-bidding-alternative-ebda/308434/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook Unveils a New Ad Format, Called “Collections”, Meant to Drive Product Awareness and Sales for Brands. [button text="See…
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Industry Insights

Week of March 10, 2017 [row] [span1] [/span1] [span7] xAd Reveals a New Location-Based Ad Model Where Brands Only Pay for an Ad When Customers Walk Through the Door [button text="See Full Article" link="http://marketingland.com/cost-per-visit-xad-brings-search-like-performance-mobile-advertising-209306" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Instagram, Snapchat, Twitter, and Others Are Facing Pressure to Allow…
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7 Best Practices for B2B Social Media Marketing

By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager Generally people consider B2C companies when thinking about brands on social media. But social media also provides a huge opportunity for B2B brands that should not be overlooked. According to Salesforce, “Social media accounts for a third of all time spent online.” And while B2B brands…
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What Is A Website Audit, and Why Do I Need One?

By Ryan Laffler, Account Manager [caption id="attachment_9093" align="aligncenter" width="630"] The Historic Biltmore Village Website, developed and designed by The Goss Agency[/caption] The internet is a busy place. To say that it’s a “saturated marketplace” is a bit of an understatement. As of September 2014, the internet clocked in at 1 billion websites (website here refers…
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DigiKnow?

Week of February 13, 2017 [row] [span1] [/span1] [span7] Competitors Leave Twitter in the Dust [button text="See Full Article" link="https://www.statista.com/chart/5358/twitters-user-growth-in-perspective/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook Opens Itself to Ad Measurement Audit, Giving Brands More Control Over Video Ad Buys [button text="See Full Article" link="http://marketingland.com/facebook-opens-measurement-audit-gives-brands-control-video-ad-buys-206387" style="default" size="normal" target="_blank" display="inline"…
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DigiKnow?

Week of February 6, 2017 [row] [span1] [/span1] [span7] Pinterest Begins Testing Search Ads on the Social Media Platform [button text="See Full Article" link="http://adage.com/article/digital/pinterest-doubles-search-advertising-biz/307771/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1486581732?utm_visit=1984901" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook is Refining its Ad Measurement Offerings to Give Markets More Information About Their Campaigns [button text="See Full Article" link="http://adage.com/article/digital/facebook-marketers-data-tools-compare-tv/307767/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1486489455?utm_visit=1984901"…
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DigiKnow?

Week of January 30, 2017 [row] [span1] [/span1] [span7] Facebook updates News Feed algorithm to focus on video completion rates [button text="See Full Article" link="http://marketingland.com/facebook-video-completion-rates-204788" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Inmoji allows brands to create sendable, emoji-like stickers that they refer to as “Interactive Emojis” [button text="See Full Article"…
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DigiKnow?

Week of January 23, 2017 [row] [span1] [/span1] [span7] Pinterest to expand their advertising services by rolling out ad group functionality to paid campaigns in about a month. [button text="See Full Article" link="http://marketingland.com/pinterest-ad-groups-203882" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Instagram accounted for 70% of GQ’s social revenue last year, bolstering…
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DigiKnow?

Week of January 16, 2017 [row] [span1] [/span1] [span7] Google appears to be introducing a simple website creation tool for small businesses. [button text="See Full Article" link="http://marketingland.com/google-taking-another-run-simple-website-creation-small-businesses-203468" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook’s extended Ad Network now serves ads to over one billion people. [button text="See Full Article" link="http://adage.com/article/digital/facebook-serving-ads-washington-post-rolling-stone/307486/"…
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DigiKnow?

Week of January 9, 2017 [row] [span1] [/span1] [span7] Facebook to expand their “Dynamic Ad” service, allowing brands to retarget users who have viewed products on other brands’ sites or apps as well as their Facebook followers. [button text="See Full Article" link="http://marketingland.com/facebooks-retargeted-ads-broadened-include-rivals-site-page-audiences-203045" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook plans…
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DigiKnow?

Week of January 2, 2017 [row] [span1] [/span1] [span7] Digital marketing continues to grow, with marketers spending a record-breaking $17.6 billion in the third quarter of 2016, a 20% year-over-year increase. [button text="See Full Article" link="http://thegossagency.com/2017/01/05/iab-advertising-report-finds-marketers-cant-stop-spending-on-digital/" style="default" size="normal" target="_self" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Google will now actively work to pair brands…
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Chuck Archerd Digital Case History

Recently, The Goss Agency had the pleasure of working with Chuck Archerd on his race to become Chairman of the Buncombe County Commission. Over the course of the campaign, we leveraged Facebook, Twitter, Instagram, and LinkedIn, targeting users based on geography and political affiliation to achieve a whopping 642,000 impressions in only 8 weeks with…
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The Death of the Click: The Impact of Voice Search

By Simon Schnieders Posted in Search on 4 January 2017, 08:00, 0 Comments It wasn’t too long ago that search engines were the jewel in the crown for marketers. Long before social media, digital channels and mobile apps, search engines ignited the digital revolution for marketing campaigns. However, every now and then a new technology…
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Google launches a new look for recipes in the mobile search results

Google launched a new way to find new recipes for your New Years feast. The new recipe results are seen on mobile search. Barry Schwartz on December 29, 2016 at 9:17 am Google has launched a new look and feel for the recipe search results done over a smartphone device. Alex Chitu first noticed the…
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Google now showing product schema rich snippets in image search results

Google Image Search now supports product schema markup in the mobile image search results. Barry Schwartz on December 14, 2016 at 8:45 am Google is now displaying rich snippets via product schema markup in the Google Image Search results. If you do a Google image search on a smartphone and click on a result that…
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New wave of referrer spam wrecking Google Analytics data

If you're seeing a lot of referral traffic in your Google Analytics data, you're not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google's consideration. Jonathan Hochman on December 8, 2016 at 11:13 am A new surge of referrer spam is damaging Google…
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Instagram Story links get 15–25% swipe-through rates for brands, publishers

Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram Stories. Tim Peterson on December 8, 2016 at 9:00 am Instagram may have arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to…
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New features may be coming to AdWords Responsive Ads

Some accounts are now requiring a square image. Ginny Marvin on December 1, 2016 at 2:27 pm It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape…
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What Businesses Should Know About Local SEO

By Gabrielle Diepenbrock, Account Coordinator/Social Media Coordinator Of course businesses want to draw visitors from across the state, country, and even the other side of the world. But what about the local visitor? Businesses should optimize their local search ranking and provide content to encourage traffic from their local geographic region as well. According to…
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5 Marketing Predictions for 2017

By Gabrielle Diepenbrock, Account Coordinator Ready or not, 2017 will be here before we know it! Here is a compiled list of predicted trends that will help you adjust, prep and optimize your advertising and marketing plan for the new year: [row] [span1] [/span1] [span7] An increased focus on analytics — including the use of…
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3 next-level Yelp tricks for business owners

Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score. Brian Patterson on November 21, 2016 at 9:24 am I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos…
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Google is testing images in Sitelink extensions

Spotted on mobile, the extensions display in a swipeable carousel. Ginny Marvin on November 22, 2016 at 11:31 am Image extensions have come and gone and come again. Google tested them in 2013, but they never got off the ground. Bing Ads brought its own version of image extensions out of beta just over a…
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US Presidential election data: searcher intent vs. demographic polling

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. Brian Ussery on November 23, 2016 at 2:00 pm During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any…
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Advertising is Crucial for Mobile App Developers

Report: Most users will need multiple exposures to an app before they download TUNE study based on a mix of consumer survey and app download data. Greg Sterling on November 11, 2016 at 2:14 pm How does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and…
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Brands Will Soon Have an Analytics Tool for Their Facebook Messenger Bots

Facebook has created its own analytics tool for Messenger bots Facebook's free Messenger bot analytics tool will cross-reference Messenger interactions with Facebook user data and can tie into mobile app, web analytics. Tim Peterson on November 15, 2016 at 2:12 pm With more than 34,000 Messenger bots on the market since their April 2016 debut,…
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The Power of Online Reviews (and How You Can Improve Yours)

70% of consumers will leave a review for a business when asked Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal's annual Local Consumer Review Survey. Sherry Bonelli on November 14, 2016 at 10:03 am A business’s online reputation is more important than ever.…
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7 Ways to Improve Your Search Rank Using Social Media

By Ryan Laffler, Account Manager & Digital Director Social media is like a multi-tool; use it to engage with customers, sell products, market new products, for PR. But did you know that social media can also help your SEO? That’s right! And while its effect on your search results is indirect, it goes a long…
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5 SEO Mistakes You’re Making

In the early days of SEO, the mindset for most specialists was, "How do we trick Google into giving us better search results?" Well, if Google has ever been accused of something, it wasn't stupidity, which is why they've since begun penalizing SEO specialists who try to game the system. Nowadays, good SEO isn't achieved…
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Top 5 Mobile Advertising Trends in 2016

By Ryan Laffler, Digital Director, and Rachel Hornay, Art Direction/Copywriting Intern 1. FORGET YOUR WALLET Mobile wallets have become the new way to pay. Once companies proved that mobile wallet transactions were properly encrypted and secure, mobile wallets began to take off. Many top brands such as Apple, MasterCard and Android now offer mobile payment.…
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Digital Advertising Statistics You Need to Know (Infographic)

Ever since the turn of the century, Digital Advertising has been changing the ways brands communicate with their audience. The number of tools and techniques that have surfaced over this time can be a little overwhelming, but with the right strategy and agency behind you, digital advertising can produce tremendous returns for you and your…
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The Six Components of Mobile SEO in 2016

By: Ryan Laffler, Account Manager Photo by Marketingland.com Most businesses understand the importance of SEO, but what about mobile SEO? How is it different? How is the landscape changing moving forward? We tracked down six fundamental components to a successful mobile SEO strategy in 2016. Bryson Meunier, the SEO Director at Vivid Seats, broke down…
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SEO: A Daily Workout

Exercise. We know we need it, but it can be intimidating when deciding how, when and where to get started. Is it fun? Not at first, but over time, it can be. With the right discipline, the right program...
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